Opportunities for fixed broadband operators in the connected home
This report assesses how fixed broadband providers can add value to their connectivity services by incorporating services related to consumers’ in-home connectivity. We refer to these services collectively as ‘connected home services’ and have identified three categories: improved home Wi-Fi, smart home services and additional Wi-Fi functions. The report provides recommendations for how providers can include these services in their fixed broadband retail offerings to limit churn and to maintain ARPU in competitive markets.
It is based on several sources:
▪ Analysys Mason’s internal research
▪ Data from Analysys Mason’s 2022 Consumer survey
▪ Interviews conducted with fixed broadband providers in April and May 2023
KEY QUESTIONS ANSWERED IN THIS REPORT
How should operators market their improved home Wi-Fi services to customers?
How should operators price their home Wi-Fi services and the associated customer premise equipment?
Should services related to the connected home be seen as a means of generating revenue outside of core telecoms services or as a way for operators to reinforce their existing connectivity services?
Executive summary
Research overview
Improved home Wi-Fi
Smart home services
Additional Wi-Fi functions
Appendix
About the author and Analysys Mason
Research Assistance
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