Germany: consumer survey

Germany: consumer survey

This report provides key findings from consumer survey data from GEOGRAPHICAL COVERAGE Germany and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services. The survey was conducted in association with Dynata in July 2023.

The survey group was chosen to be representative of the mobile-internet-using population in Germany. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents.

Key Questions Answered in this Report:

What are the most significant factors that affect Net Promoter Scores(NPSs) for fixed broadband and mobile operators? 
Which operators score highly and why? 
What are the most significant drivers of fixed broadband and mobile churn and how can operators approach customer retention? 
What are the mobile and fixed broadband data usage patterns among respondents? 
What are the most popular pay-TV and video streaming services? 
Which services lead to high satisfaction scores and why?


Executive summary 


Analysis and key findings 

Appendix 

Methodology and panel information 

About the author and Analysys Mason

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