E-commerce Market By Model Type (Business-to-consumer (B2C), Business-to-business (B2B)), By Offering (Beauty and Personal Care Products, Consumer Electronics, Fashion and Apparel, Household Products, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032
E-commerce (electronic commerce) is the activity of electronically buying or selling products through online services or over the internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Furthermore, e-commerce has helped businesses gain access to and establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services.
One of the main drivers of the e-commerce market is the widespread availability and affordability of internet access. As internet penetration continues to increase globally, more individuals have access to online shopping platforms, leading to a larger customer base for e-commerce businesses. Furthermore, with the growth of international shipping and logistics, consumers can access products from around the world. This expansion of cross-border trade has significantly contributed to the growth of the e-commerce market. In addition, influencer marketing, where social media influencers promote products and brands, has proven to be an effective strategy to drive e-commerce growth by leveraging the trust and influence of popular personalities. However, trust and security concerns, logistics and infrastructure challenges are some of the factors that hamper the e-commerce market growth. On the contrary, the advancement of technology, especially in terms of mobile devices and internet connectivity, has played a crucial role in the growth of the e-commerce market. Further, cross-border e-commerce that allows consumers to purchase products from overseas sellers is expected to create lucrative opportunities for the growth of the e-commerce market in the upcoming years. Improvements in logistics, payment systems, and international trade policies are facilitating the growth of cross-border e-commerce. The increasing demand for international products and the rise of platforms such as Alibaba's AliExpress and Amazon Global further contribute to this trend.
The e-commerce market is segmented into model type, offering, and region. By model type, the market is differentiated into business-to-business (B2B) and business-to-consumer (B2C). Depending on offering, it is fragmented into beauty and personal care products, consumer electronics, fashion and apparel, household products, and others. Region wise, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA.
The e-commerce market analysis includes top companies operating in the market such as Amazon.com, Inc., JD.com, Inc., Flipkart.com, Alibaba Group Holding Limited, Walmart Inc., Shein, Wayfair LLC, eBay Inc., Shopify, and pinduoduo.com. These players have adopted various strategies to increase their market penetration and strengthen their position in the accounting and budgeting software industry.
Key Benefits for StakeholdersThe study provides in-depth analysis of the e-commerce market along with current trends and future estimations to illustrate the imminent investment pockets.
Information about key drivers, restrains, & opportunities and their impact analysis on the e-commerce market size are provided in the report.
The Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
The quantitative analysis of the e-commerce market from 2022 to 2032 is provided to determine the market potential.
Key Market SegmentsBy Model TypeBusiness-to-consumer (B2C)
Business-to-business (B2B)
By OfferingBeauty and Personal Care Products
Consumer Electronics
Fashion and Apparel
Household Products
Others
By RegionNorth America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
ALIBABA GROUP HOLDING LIMITED
Amazon.com Inc.
eBay Inc.
Flipkart
JD.com, Inc.
pinduoduo.com
Shein
Shopify
Walmart Inc.
Wayfair LLC
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