Waterless Cosmetic Market By Product (Skincare, Haircare, Makeup, Others), By Gender (Men, Women), By Nature (Synthetic, Organic), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, E-commerce, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
The global waterless cosmetics market size was valued at $8,756.4 billion in 2021, and is projected to reach $22,008.5 billion by 2027, registering a CAGR of 9.9% from 2022 to 2031. There is an increase in the number of social media users owing to rise in internet penetration. Considering this, majority of the key players in the waterless cosmetics market strategize on promoting their products and services on these social media platforms.
Social media marketing is one of the major strategies adopted by various companies and industries on imparting awareness about their product offerings among target customers. Thus, through the social media marketing strategy, the global waterless cosmetics market sights critical opportunity in gaining traction and increasing its customer reach among its target segments. Rise in working women participation creates an opportunity for countries to increase the size of their workforce and achieve additional economic growth. In addition, a greater number of working women leads to growth of waterless cosmetics in the market.
Various manufacturers such as Patanjali Ayurved Limited, Dabur, and The Himalaya Drug Company use natural ingredients in cosmetics products. This trend caters to increase in consumer demand for natural or organic waterless cosmetic products. Moreover, increase in environment awareness among consumers is anticipated to contribute toward growth of the waterless cosmetics market. However, the recent outbreak of coronavirus has significantly impacted the cosmetics industry along with all stages of supply chain and value chain. It has further affected consumer behavior with regards to purchasing waterless cosmetics globally.
The waterless cosmetics industry is segmented on the basis of product, gender, nature, distribution channel, and region. On the basis of product, the market is divided into skin care products, hair care, makeup, and others. By gender, it is divided into men, and women. On the basis of nature, the market is divided into synthetic, and organic. On the basis of distribution channel, it is categorized into supermarkets and hypermarkets, specialty stores, e-commerce, and others. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the report Avon Products Inc., Kao Corporation, L’Oreal S.A., Oriflame Cosmetics S.A., Revlon, Inc., Shiseido Company Limited, Skin Food Co., Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company and Unilever Plc.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the waterless cosmetic market analysis from 2021 to 2031 to identify the prevailing waterless cosmetic market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the waterless cosmetic market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global waterless cosmetic market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product
Skincare
Haircare
Makeup
Others
By Gender
Men
Women
By Nature
Synthetic
Organic
By Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
E-commerce
Others
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Italy
Germany
France
Spain
The Netherlands
Switzerland
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Thailand
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
L’Oréal
Avon Products Incorporation
Procter and Gamble (P&G) Corporation
Unilever
Oriflame Cosmetics
Revlon Incorporation
Kao Corporation
Estee Lauder Companies Incorporation
Shiseido Company, Limited
Biotique
THE ESTÉE LAUDER COMPANIES INC
HENKEL AG & CO. KGAA
Johnson & Johnson
Amway
COTY INC
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