Vodka Seltzer Market By Type (ABV Less Than 4.6%, ABV More Than 4.6%), By Packaging (Metal Cans, Bottles), By Distribution Channel (On-trade, Off-trade): Global Opportunity Analysis and Industry Forecast, 2021-2031
The vodka seltzer market size was valued at $472.3 million in 2021 and is projected to reach $2,003.9 million by 2031, growing at a CAGR of 13.8% from 2022 to 2031.
Vodka seltzer is a blended, low-alcohol drink made with flavored seltzer water and vodka that is offered in cans or bottles. Vodka seltzers frequently include less sugar and calories than other alcoholic beverages and generally have a lower alcohol concentration.
Most countries in the world have witnessed rapid urbanization and improvement in their financial conditions. This has led to an overall rise in the disposable income of the people. In addition, this has made way for a shift in consumer preferences, especially among young, aspirational drinkers in developed economies of Europe and North America, toward different and modern low-alcoholic beverages from traditional beer and rum. Moreover, seltzer is a widely consumed, produced, and traded alcohol across the U.S., thus majorly attracting youth. In addition, the population is gradually inclining toward sophisticated, moderated, and premium beverages, owing to continuous innovation in taste, flavors, and packaging.
Volatile prices of raw materials used in the manufacturing of vodka seltzer impede the market growth. These beverages are produced from vodka made of wheat, rye, barley, and others, which are not produced adequately due to drought and other environmental issues, thus creating a supply–demand gap in the industry. This factor lowers their production as well as increases product prices, which impedes the growth of the market. Moreover, increase in taxation charges across the globe for alcohol products is affecting the growth of the market.
The global vodka seltzer market is segmented into type, packaging, distribution channel, and region. By type, the market is classified into ABV less than 4.6% and ABV more than 4.6%. On the basis of packaging, it is categorized into metal cans and bottles. Depending on distribution channel, it is segregated into on-trade and off-trade. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, Ireland, Netherlands, Spain, and the rest of Europe), Asia-Pacific (Japan, Australia, Singapore, and the rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
Players operating in the global vodka seltzer market have adopted various developmental strategies to expand their vodka seltzer share, increase profitability, and remain competitive in the market. The key players profiled in this report include Boston Beer Co. Inc., Carlton & United Breweries Pty Ltd., Cutwater Spirits, LLC, Diageo Loyal Spirits Corporation, Diageo PLC, East London Liquor Company Limited, High Noon Spirits Company, Jem Beverage Company, LLC, La Dolce Vita Seltzer, Mark Anthony Brewing, Inc., Molson Coors Beverage Company, Nude Beverages, Inc., Pernod Ricard, Southern Tier Distilling, LLC, and Spirited Cocktails Corporation.
Key Benefits For StakeholdersThis report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the vodka seltzer market analysis from 2021 to 2031 to identify the prevailing vodka seltzer market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the vodka seltzer market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global vodka seltzer market trends, key players, market segments, application areas, and market growth strategies.
Key Market SegmentsBy TypeABV Less Than 4.6%
ABV More Than 4.6%
By PackagingMetal Cans
Bottles
By Distribution ChannelOn-trade
Sub-type
Bars, Pubs, and Nightclubs
Hotels and Restaurants
Off-trade
Sub-type
Supermarkets/Hypermarkets
Licensed Shops
E-commerce
By RegionNorth America
U.S.
Canada
Mexico
Europe
Germany
UK
Ireland
Netherlands
Spain
Rest of Europe
Asia-Pacific
Japan
Australia
Singapore
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
Boston Beer Co. Inc.
Diageo plc.
Mark Anthony Brewing, Inc
High Noon Spirits Company
Molson Coors Beverage Company
Pernod Ricard
Nude Beverages
Carlton & United Breweries
La Dolce Vita Seltzer
Cutwater Spirits, LLC
Southern Tier Distilling Company
East London Liquor Company Limited
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