Vinyl Wallpaper Market By Product Type (solid vinyl, vinyl coated wallpaper, fabric backed vinyl wallpaper), By Application (Household, Commercial), By Distribution Channel (Supermarket and Hypermarket, Specialty store, E Commerce): Global Opportunity Analysis and Industry Forecast, 2021-2031
The vinyl wallpaper market was valued at $943.3 million in 2021, and is projected to reach $1,300.1 million by 2031 registering a CAGR of 3.3%.
Vinyl wallpaper consists of a carrier layer (recycled paper or non-woven wallpaper base) and a decorative layer made of polyvinyl chloride. A synthetic foam layer provides three-dimensional structures to embossed vinyl wallpaper models. Vinyl wallpapers are ideal for moist areas such as kitchens and bathrooms, as they can be cleaned more thoroughly, and can withstand water & scrubbing. Therefore, it is durable, washable, and resistant to scratching & tearing. These factors make it ideal for high traffic area where greater wall protection is required.
Increase in disposable income of the consumers is one of the primary factors that drive growth of the global vinyl wallpaper market. Rise in demand for home decor and thereby increase in usage of trendy wall covering products are expected to augment their demand in the market. Another reason driving the market of vinyl wallpaper is people's strong preference for environmentally friendly wallpaper. For instance, the energy needed to manufacture vinyl wallpaper is only half that is needed to manufacture paper wall coverings. Moreover, vinyl wallpaper has fire-resistant property which makes it a desirable choice of consumers.
With strong global concerns about the pandemic, coronavirus has largely but negatively influenced the global vinyl wallpaper market. Moreover, due to high demand and low supply trends, prices for wallpaper products increased in 2020 to overcome economic instability. On the contrary, disruptions to the supply chain in shipping could lead to temporary shortages in the supply, putting upward pressure on prices in short-term. The vinyl wallpaper market is gaining high popularity due to growth in the real estate industry, which leads to rise in construction of residential and commercial buildings that require wallpapers.
The vinyl wallpaper market is segmented on the basis of product type, application, distribution channel, and region. By product type, it is categorized into solid vinyl wallpaper, vinyl coated wallpaper, and fabric backed vinyl wallpaper. By application, it is bifurcated into household and commercial.
As per distribution channel, it is divided into supermarket/hypermarket, specialty store and e-commerce. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Spain, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, Turkey, Saudi Arabia, South Africa, and Rest of LAMEA).
The key players profiled in this report are AS Creation, York Wallcoverings Inc., Brewster Home Fashions LLC, Sanderson Design Group, F Schumacher & Co., Asian Paints, Osborne & Little, Lentex Corporation, Guilin Wellmax Wallcovering Co., Ltd., and Grandeco Wallfashion Group.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the vinyl wallpaper market analysis from 2021 to 2031 to identify the prevailing vinyl wallpaper market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the vinyl wallpaper market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global vinyl wallpaper market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product Type
solid vinyl
vinyl coated wallpaper
fabric backed vinyl wallpaper
By Application
Commercial
Household
By Distribution Channel
Supermarket and Hypermarket
Specialty store
E Commerce
By Region
North America
U.S.
Canada
Mexico
Europe
Germany
France
U.K.
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Brazil
UAE
Nigeria
Saudi Arabia
South Africa
Rest of LAMEA
Key Market Players
A.S creation Tapetan AG
york wallcoverings
brewster home fashions
Sanderson design group
F Schumacher & co
Asian Paints Ltd
osborne & little
Lentex corporation
Guilin wellmax wallcovering co. ltd
Grandeco wallfashion group
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