Tequila Market By Type (Tequila Blanco, Tequila Reposado, Tequila Anejo, Tequila Joven), By Price Range (Premium, Economy), By Distribution Channel (B2B, B2C): Global Opportunity Analysis and Industry Forecast, 2021-2031
The global tequila market was valued at $12.89 billion in 2021, and is projected to reach $24.19 billion by 2031, growing at a CAGR of 6.6% from 2022 to 2031.Tequila is a distilled liquor and is made from blue agave plants that only grow in specific regions of Mexico such as Jalisco and Tamaulipas. Tequila is made by distilling the fermented juices of the Weber blue agave plant. It was discovered by a lesser-known civilization from the South American continent. It has a unique earthy flavor with an alcoholic kick. Dependent on where the agave was grown and the style, tequila is a common liquor in Mexico as it originated in Mexico. Four types of tequilas are available in the market such as blanco, reposado, anejo, and joven.
The global tequila market has been witnessing notable growth, owing to increase in cocktail culture and surge in demand for tequila in developed countries as consumers are adopting western culture. The inclination of consumers toward cocktail culture and parties drives the growth of the global tequila market. In addition, development of the global alcohol industry and increase in instances of general lifestyle and consumer shifting their preference to drinking more to sophisticated drinking such as tequila are the factors contributing toward the market growth.
The Asia-Pacific tequila market is projected to witness the fastest growth during the forecast period, owing to availability of alcohol products through e-commerce sites in the region. Furthermore, launch of new and exciting flavors is anticipated to fuel the demand for tequila across the globe. However, several aspects such as concerns related to health, increase in use of alternatives, such as nonalcoholic beverages, and stringent government policies related to tequila are projected to hamper the growth of the global tequila market during the forecast period Conversely, increase in investment in R&D activities and rise in number of manufacturers are expected to pose lucrative opportunities in the upcoming years.
The global tequila market is segmented into product type, price range, distribution channel, and region. On the basis of product type, the market is fragmented into tequila blanco, tequila reposado, tequila anejo, and tequila joven. By price range, it is classified into premium and economy. Depending on distribution channel, it is categorized into B2B and B2C. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The major players operating in the market focus on key market strategies, such as agreements, product launches, acquisitions, and partnerships. They have been focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the tequila industry include Diageo Plc, Eastside Distilling, Bacardi Limited, Brown-Forman Corporation, Constellation Brands Inc., Becle, S.A.B DE C.V., Pernod Ricard, Proximo Spirits, Ambhar Global Spirits LLC, California Tequila Inc.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the tequila market analysis from 2021 to 2031 to identify the prevailing tequila market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the tequila market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global tequila market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
Tequila Blanco
Tequila Reposado
Tequila Anejo
Tequila Joven
By Price Range
Premium
Economy
By Distribution Channel
B2B
B2C
By Region
North America
U.S.
Canada
Mexico
Europe
Germany
U.K.
Russia
France
Italy
Spain
Rest of Europe
Asia-Pacific
Australia And New Zealand
Rest of Asia-Pacific
China
Japan
India
South Korea
LAMEA
Brazil
Turkey
South Africa
UAE
Rest of LAMEA
Key Market Players
DIAGEO PLC
EASTSIDE DISTILLING
BACARDI LIMITED
BROWN-FORMAN CORPORATION
CONSTELLATION BRANDS INC.
BECEL, S.A.B. DE C.V.
PERNOD RICARD
CALIFORNIA TEQUILA INC
Ambhar Global Spirits, LLC
Proximo
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