Stock images Market By Product Type (Nature Photography, People Photography, Manmade Objects, Abstract Photography): Global Opportunity Analysis and Industry Forecast, 2023-2032
The stock images market was valued at $6,357.1 million in 2022 and is estimated to reach $12,195.60 million by 2032, registering a CAGR of 6.8% from 2023 to 2032. In 2022, the manmade objects segment accounted for the majority of the total stock images market.
Stock images are licensed photographs used in specific contexts. The publishing and licensing rights to these photographs are purchased from the original photographers and then disseminated to other stock photo users for a fee. Stock photo websites as well as suppliers deliver an environment for the photography artists, enthusiasts, as well as beginners as well as image creators to post their work as well as earn payments on the consumption of their photos, while consumers who need stock photos for their projects can search through a vast collection of pictures and utilize them by means of a subscription program or on an individual image purchase basis.
The rise of online purchasing has forever transformed consumer behavior. Even in countries where online purchasing is already popular, e-commerce is going to continue to develop. Due to a sophisticated payment and delivery infrastructure, online transactions now account for 37% of the total retail transactions in South Korea. Furthermore, e-commerce in the U.S. is expected to expand from 23% of sales presently to 31% of sales by 2026. While the rise in online shopping in 2020, the initial year of Covid-19, is comprehensible, the ongoing growth in 2021 indicates a genuine behavioral shift toward online purchasing. Manufacturers must be recognizable for the purpose of increasing income via the e-commerce channel. To do this, the participants are turning to content advertising, social media marketing, email marketing, pay-per-click advertisements, and a variety of other digital marketing platforms. Companies are using stock image services to establish their goods prominent in the market in order to differentiate them from competitors. As a result, the rise of the e-commerce industry, and the engagement of players to raise the visibility of products to build their consumer base, will fuel demand for stock image market throughout the review period.
Stock images provide creators with ample amounts of options to choose from. However, many of the images on the stock image distribution websites are made specifically with the intent for use in ad campaigns and promotions. Images with simple white backgrounds, overly animated characters, exaggeration of feelings on the images, and many other factors can make the image feel fake and not genuine to the consumers. According to Harvard University, the initial impression of an image can last between 15-30 seconds in the human short-term memory, from which it is either deleted or transferred into the long-term memory for later recollection, and the impression of a negative image can hamper the brands aims as the images are quickly removed from the consumers brains. This leads brands to create their own images for products, which hampers the stock images market.
Support systems for machine learning (ML) and artificial intelligence (AI) are rapidly evolving. They can now manage a broader range of characteristics, which can improve organizational productivity. As a result, the stock image providers offer various AI solutions to improve their AI skills. For example, Shutterstock Inc. introduced an AI image-generation platform in January 2023, which is available to all Shutterstock customers wherever in the site's many languages. Text-to-image technology converts prompts into accurate, licensed images that are larger than life. It is the most recent addition to Shutterstock's extensive arsenal, Creative Flow, which was designed to provide the most seamless creative experience possible. Users will gain the ability to utilize revolutionary, ethical, and easy to use capabilities by incorporating new AI and machine learning elements into stock picture supplier websites, which will increase their level of innovation and efficiency. As a result, technical improvements such as AI-powered features by key competitors will open new opportunities in the global stock image industry.
The stock images market is segmented on the basis of type and region. By type, the stock images market is classified into nature photography, people photography, manmade objects, abstract photography. By region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and Rest of LAMEA).
Some of the major players analyzed in this report are Depositphotos, Inc. USA, Adobe Inc., Inmagine Lab Pte., Ltd., Dreamstime, Stocksy United, Canva, Inc, Shutterstock, Inc., The Associated Press, Getty Images Holdings, Inc, and Unsplash.
Key Benefits For StakeholdersThis report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the stock images market analysis from 2022 to 2032 to identify the prevailing stock images market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the stock images market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global stock images market trends, key players, market segments, application areas, and market growth strategies.
Key Market SegmentsBy Product TypePeople Photography
Sub Type
Sports
Wedding
Event
Fashion
Travel
Commercials
Others
Manmade Objects
Sub Type
Product Photography
Real Estate
Food
Still Life Photography
Architecture
Abstract Photography
Nature Photography
Sub Type
Animals and Insects
Flowers and Plants
Landscapes
Sky and Clouds
Others
By RegionNorth America
U.S.
Canada
Mexico
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Brazil
Argentina
United Arab Emirates
South Africa
Saudi Arabia
Rest of LAMEA
Key Market Players
Dreamstime
Inmagine Lab Pte. Ltd.
Canva, Inc
Depositphotos, Inc. USA
Shutterstock, Inc.
The Associated Press
Unsplash
Adobe Inc.
Stocksy United
Getty Images Holdings, Inc.
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