Sports Drink Market By Type (Hypotonic, Hypertonic, Isotonic), By Packaging Type (PET Bottles, Cans), By Application (Athletes, Casual Consumers, Lifestyle User), By Distribution Channel (Online, Offline): Global Opportunity Analysis and Industry Forecast

Sports Drink Market By Type (Hypotonic, Hypertonic, Isotonic), By Packaging Type (PET Bottles, Cans), By Application (Athletes, Casual Consumers, Lifestyle User), By Distribution Channel (Online, Offline): Global Opportunity Analysis and Industry Forecast, 2021-2031

The sports drinks market size was $13,668.7 million in 2021 and is estimated to reach $21,969.7 million by 2031, registering a CAGR of 4.9% from 2022 to 2031. Sports drinks help to provide the right balance of carbohydrates and are rapidly absorbed from the small intestine. Sports drinks contain carbohydrates, electrolytes, minerals, & flavoring agents; are alleged to optimize hydration before or after physical activity; and improve athletic performance. There are different types of sports drinks offered by the manufacturers. With the increase in the number of sports activities in developing countries such as India and Brazil, the manufacturers are offering innovative flavors with added health benefits to cater to the increasing demand for sports drinks.

The market in LAMEA offers lucrative growth opportunities for operating players, owing to the presence of countries such as Brazil, Saudi Arabia, and the UAE. The increase in adoption of the western lifestyle, surge in population, and rise in disposable income of consumers majorly drive the growth of the sports drinks market. Moreover, an increase in awareness regarding sports drinks and their associated benefits has further led to the growth of the market. Developing regions offer potential growth opportunities to market players for launching innovative sports drinks. Moreover, countries in Asia-Pacific, such as India, and China are anticipated to unfold attractive business opportunities, owing to an increase in awareness regarding sports drinks and their health benefits.

Sports drinks, one of the popular energy supplements, are commonly available as supplementary products in convenience stores alongside other food grocery products. As a result, the growth in retail infrastructure has given these drinks the momentum to grow. Furthermore, the expansion of wellness & fitness centers as well as exercise parks resulted in an increase in the intake of sports drinks for energy-building purposes. In addition, the surge in the availability of sports drinks via online retailers has attracted more revenue, as it is easier for consumers to compare and choose food items with appropriate ingredients from various other beverages. In addition, the rise in marketing & communication strategies for such drinks on various television and digital media are expected to contribute to substantial revenue generation during the forecast period.

During physical activity, the human body requires electrolytes and water for better performance as well as to maintain body temperature. With the increase in awareness about sports drinks, consumers are inclining toward isotonic, hypertonic, and hypotonic drinks to rehydrate the body which is expected to propel the growth of the market.

Many engaged stakeholders in the sports drinks market depend on other suppliers of raw materials and ingredients to produce their sports drinks.  Adulteration is a real risk with sports nutrition & drinks. The most common adulterants used in sports drinks include stimulants and steroids, which pose health risks and are among the many substances on the World Anti-Doping Agency’s (WADA) list of athletically banned substances. This can cause severe harm to the consumers, and in such cases, the products can be recalled. This creates an unfavorable image of the sports drink in the minds of the people, which pushes them toward more natural and healthier substitutes. Regularly consumed drinks such as coconut water, and other fruit to name a few, are also rich in the electrolyte, carbohydrates, vitamins, and minerals acting as natural substitutes for sports drinks, which provides tough competition to the sports drinks market and can hamper the overall growth of the market.

The global sports drinks market is segmented into type, packaging type, application, distribution channel, and region. By type, the market is divided into hypotonic, hypertonic, and isotonic. Depending on the packaging type, the market is divided into PET bottles and cans. As per the application, the market is divided into athletes, casual consumers, and lifestyle users. According to the distribution channel, the market is divided into online and offline. The offline distribution channel is further divided into hypermarkets/supermarkets, convenience stores, specialty stores, and others. Region-wise, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).

The impact of the COVID-19 outbreak was moderate for the growth of the global sports drinks market. The trade restrictions and lockdown resulted in the halting of production & manufacturing units. The recovery of the sports drinks market is expected in the near future.

The players in the sports drinks market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the market.

Some of the key players profiled in the sports drinks market analysis include Abbott, AriZona Beverages USA, Dr Pepper Snapple Group, GNC Holdings, LLC, GU Energy Labs, Jel Sert, Monster Energy Company, Nestlé S.A., PacificHealth Labs., PepsiCo, Inc., Red Bull GmbH, Suntory Holdings Limited, The Coca-Cola Company, The Kraft Heinz Company, and Xtreme Energy Group Limited.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sports drink market analysis from 2021 to 2031 to identify the prevailing sports drink market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the sports drink market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global sports drink market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Distribution Channel

Online
Offline
Sub Type
Hypermarkets and Supermarkets
Convenience Stores
Specialty Stores
Others

By Type

Hypertonic
Isotonic
Hypotonic

By Packaging Type

PET Bottles
Cans

By Application

Athletes
Casual Consumers
Lifestyle User

By Region

North America
U.S.
Canada
Mexico
Europe
Germany
France
Italy
Spain
UK
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Thailand
Malaysia
Indonesia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
UAE
Argentina
Rest of LAMEA

Key Market Players

GNC Holdings, LLC
PepsiCo, Inc.
Nestle S.A.
The Jel Sert Company
The Coca-Cola Company
Abbott Laboratories
Suntory Holdings Limited
Red Bull GmbH
The Kraft Heinz Company
AriZona Beverages USA, LLC
Xtreme Energy Group Ltd
PacificHealth Labs
GU Energy Labs
Monster Beverage Corporation
Keurig Dr Pepper Inc.

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