Social Media Management Market By Component (Solution, Service), By Deployment Model (On Premise, Cloud), By Enterprise Size (Large Enterprises, SMEs), By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Others), By Industry Vertical (BFSI, Retail and E Commerce, Government and Public Sector, Healthcare and Life Science, IT and Telecom, Media and Entertainment, Manufacturing, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
The practice of managing an organization's (or a person's) online presence on social media platforms such as Facebook, Instagram, and Twitter, by producing, posting, and evaluating the material they upload is known as social media management. Engaging and communicating with social media users is also part of managing social media. Businesses can manage their social media using tools, services, and social media managers.
The rise in demand for work from home and remote working policies during the period of the COVID-19 pandemic aided in propelling the growth of the global social media market, hence empowering the demand for social media management solutions. Moreover, the growing demand for easily accessible and shorter forms of entertainment and media is positively impacting the growth of the social media management market. However, data privacy and sharing challenges on social media management platforms can hamper the social media management market forecast. On the contrary, the integration of advanced tools such as machine learning and data analytics with social media management solutions suites are expected to offer remunerative opportunities for expansion of the social media management market during the forecast period.
The global social media management market is segmented on the basis of component, deployment mode, enterprise size, application, industry vertical, and region. On the basis of component, the industry is divided into solution and service. Depending on deployment mode, the market is classified into on-premise and cloud. Based on enterprise size, the market is bifurcated into large enterprises and SMEs. On the basis of application, the industry is segmented into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, and others. The industry vertical covered in the study include BFSI, retail and e-commerce, government and public sector, healthcare and life science, IT and telecom, media and entertainment, manufacturing, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global social media management market is dominated by key players such as Adobe, Brandwatch, Clarabridge, Digimind, Falcon.io, Google, Hootsuite Inc., HubSpot, Inc., IBM Corporation, Khoros, LLC, Meltwater, NetBase Quid, Inc., Oracle Corporation, Salesforce Inc., Sprinklr, Inc., Sprout Social Inc., Talkwalker Inc., Zoho Corporation Pvt. Ltd. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the social media management market analysis from 2021 to 2031 to identify the prevailing social media management market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the social media management market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global social media management market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Component
Solution
Service
By Deployment Model
On Premise
Cloud
By Enterprise Size
Large Enterprises
SMEs
By Application
Sales and Marketing Management
Customer Experience Management
Competitive Intelligence
Risk Management and Fraud Detection
Others
By Industry Vertical
BFSI
Retail and E Commerce
Government and Public Sector
Healthcare and Life Science
IT and Telecom
Media and Entertainment
Manufacturing
Others
By Region
North America
U.S.
Canada
Europe
U.K.
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Brazil
Mexico
UAE
Saudi Arabia
South Africa
Rest of LAMEA
Key Market Players
Adobe
BrandWatch Technologies Ltd
Clarabridge
Digimind
Falcon.io
Google
Hootsuite Inc.
HubSpot, Inc.
IBM Corporation
Khoros, LLC
Meltwater
NetBase Quid, Inc.
Oracle Corporation
Salesforece Inc.
Sprinklr, Inc.
Sprout Social Inc.
Talkwalker Inc.
Zoho Corporation Pvt. Ltd.
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