Skin Lightening Products Market By Product (Creams and Lotions, Cleansers and Toners, Masks, Others), By Gender (Men, Women), By Distribution Channel (Hypermarkets and Supermarkets, Specialty Stores, Pharma and Drug Stores, Online Sales Channel, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
The global skin lightening products market size was valued at $7,054.3 million in 2021 and is estimated to reach $14,602.4 million by 2031, registering a CAGR of 7.7% from 2022 to 2031.
Skin lightening is the process of using products to lighten dark spots on the skin or lighten the entire complexion. These products range from tablets, soaps, & bleaching creams to medical procedures including chemical peels and laser therapy. Both people with dark and light skin tones use skin lightening solutions to even out skin tone, reduce freckles, and remove age spots. These products are also known as skin brightening products. Skin lightening products have been gaining major traction in skin care products industry. Furthermore, rise in awareness regarding the instant benefits of the skin lightening products such as minimizing skin discoloration caused by sun & pollution helps to have a more youthful skin, smooth appearance, and even tone skin.
Risky side effects of highly chemically aided skin lightening products and home- based skin lightening procedures or treatments are a few of the restraints that are projected to slow the market's expansion throughout the forecast period. In addition, it has been discovered that those who use skin care products containing mercury had higher mercury levels in their blood, urine, and hair. Mercury exposure can harm the neurological system, create pain or rashes, or harm the kidneys.
According to the skin lightening products market analysis, the skin lightening products market is segmented into type, gender, distribution channel, and region. By type, it is segregated into creams & lotions, cleansers & toners, masks, and others. On the basis of gender, the market is categorized into Men and Women. By distribution channel, it is segregated into hypermarkets/supermarkets, specialty stores, pharma & drug stores, online sales channel, and others. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Russia, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia & New Zealand, South Korea, ASEAN, and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia, and Rest of LAMEA).
Region wise, LAMEA has gained considerable share in skin lightening products and is expected grow at highest CAGR. This is majorly attributed to growth in per capita income, rise in expenditure on skin care products, and high desire to have white skin. The World Health Organization (WHO) reports that 77 percent of Nigerian women use skin-lightening cosmetics, the highest percentage in the world, where as it is 27 percent in Senegal and 59 percent in Togo. People use these products for several motives, however the majority of people claim to use skin lighteners in order to get white skin. Thus, above mentioned factors are expected to propel the growth of the LAMEA skin lightening products market during the forecast period.
The major players operating in the market are Avon Products, Inc., Kao Corporation, L’Oréal S.A., Oriflame Cosmetics S.A., Revlon, Inc., Shiseido Company, Limited, Skin Food Co., Ltd., The Estée Lauder Companies Inc., The Procter& Gamble Company and Unilever Plc.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the skin lightening products market analysis from 2021 to 2031 to identify the prevailing skin lightening products market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the skin lightening products market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global skin lightening products market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Distribution Channel
Hypermarkets and Supermarkets
Specialty Stores
Pharma and Drug Stores
Online Sales Channel
Others
By Product
Creams and Lotions
Cleansers and Toners
Masks
Others
By Gender
Men
Women
By Region
North America
U.S.
Canada
Mexico
Europe
U.K.
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia And New Zealand
South Korea
Asean
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Turkey
Saudi Arabia
Rest of LAMEA
Key Market Players
AVON PRODUCTS, INC
KAO CORPORATION
L’ORÉAL S.A.
ORIFLAME COSMETICS S.A.
REVLON, INC.
SHISEIDO COMPANY, LIMITED
THE ESTEE LAUDER COMPANIES INC
THE PROCTER& GAMBLE COMPANY
UNILEVER PLC
Lotus Herbals Pvt. Ltd.
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