Set-Top Boxes (STB) Market By Technology (Satellite, IPTV, Cable, Others), By Resolution (SD, HD, UHD, 4k, Others) By Distribution Channel (Offline, Online) By Application (Residential, Commercial) : Global Opportunity Analysis and Industry Forecast, 2024-2032
Set-top Box (STB) Market
The global set-top box (STB) market was valued at $22.07 billion in 2023 and is estimated to reach $31.81 billion by 2032, exhibiting a CAGR of 4.17% from 2024 to 2032.
Set-top box, also known as cable box and receiver, is an information application device that consists of a TV-tuner input, which receives signal from an external source and displays output on a television set. The external sources of signal are diverse for the set-top box, including an Ethernet cable, a satellite dish, a cable line (cable television), and an Internet line.
Increase in the popularity of smart TVs and smart set top box is a major driver of the set-top box market. Smart TVs feature internet connectivity and advanced functionalities; therefore, they require compatible set-top boxes to access the streaming services. In addition, the content delivered through set-top boxes is of HD and UHD quality, hence boosting their demand among customers. At present, assimilation of edge computing and AI assistance into set-top boxes is acquiring traction as it improves efficiency and enhances the user experience.
However, the implementation of government regulations regarding the use of frequency bandwidth by set-top boxes and surge in the popularity of OTT platforms such as Netflix are restraining the market growth. On the contrary, key market players are introducing innovative features into set-top boxes to attract a large consumer base. For instance, the integration of motion sensors is one such advancement, which is expected to revolutionize users’ experience by allowing them to adjust volume, navigate menus, and play games by signaling in front of the sensor.
Segment ReviewThe set-top box (STB) market is segmented into technology, resolution, distribution channel, application, and region. On the basis of technology, the market is divided into satellite/DTH, IPTV, cable, and others. By resolution, it is classified into SD, HD, UHD, 4k, and others. As per distribution channel, it is bifurcated into offline and online channels. Depending on application, it is categorized into residential and commercial. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key FindingsOn the basis of technology, the satellite/DTH segment accounted for a high share of the market in 2023.
By resolution, the HD segment held the highest market share in 2023.
As per distribution channel, the offline channel garnered the highest market share in 2023.
Depending on application, the residential segment was the largest shareholder in 2023.
Region wise, Asia-Pacific as the highest revenue-generator of the market in 2023.
Competition AnalysisThe major players in the set-top box (STB) market are Advance Digital Broadcast (ADB), Commscope (ARRIS International, plc), Coship Electronics Co.Ltd., Echostar Corporation, Huawei Technologies Co., Ltd, KaonMedia, Sagemcom SAS, Samsung Electronics Co. Ltd., and Technicolor SA, LG CNS Co., Ltd. These players have adopted various key developmental strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the market.
Key Market SegmentsBy TechnologySatellite
IPTV
Cable
Others
By ResolutionSD
HD
UHD
4k
Others
By Distribution ChannelOffline
Online
By ApplicationResidential
Commercial
By RegionNorth America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
UK
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
Advance Digital Broadcast
Commscope
Coship Electronics Co.Ltd
Echostar Corporation
Huawei Technologies Co., Ltd
KaonMedia
Sagemcom SAS
Samsung Electronics Co. Ltd
Technicolor SA
LG CNS Co., Ltd