Sensitive Toothpaste Market By Type (Highly Sensitive Toothpaste, Low Sensitive Toothpaste), By Application (Whitening, Rapid Relief, Herbal), By Age Group (Kids, Adults), By Distribution Channel (Supermarket/Hypermarkets, Independent retail stores, Pharmacy, Online sales channel): Global Opportunity Analysis and Industry Forecast, 2021-2031
The global sensitive toothpaste market size was valued at $1,522.8 million in 2021 and is expected to reach $2,547.6 million by 2031, registering a CAGR of 5.3% from 2022 to 2031.
Toothpaste is used for the promotion of oral hygiene. It is abrasive to help remove plaque and food particles from teeth. Sensitivity toothpaste is specially crafted for consumers who suffer from sensitivity. It acts either by covering dentinal tubules or by desensitizing nerve terminals of dentinal tubules. Sensitive toothpaste also includes fluoride which has been demonstrated to reinforce tooth enamel and avoid tooth decay. It contains ingredients such as potassium nitrate and strontium chloride that blocks pain receptors from warm and cold temperature or sweets and helps to alleviate the pain of the customer.
The global sensitive toothpaste market has been witnessing notable growth, owing to the easy availability of toothpaste and increase in investments in marketing and advertising campaigns by key market players. Leading brands in the industry, like Colgate, Procter & Gamble, Unilever, and others, have increased their marketing and advertising expenses, which has boosted their product sales and demand. Consumption of tobacco-based products and a sugar-rich diet leads to major dental problems. Consumers have, therefore, started to pay attention to their oral hygiene, leading to increased demand for sensitive toothpaste. These factors contribute toward market growth.
The North America sensitive toothpaste market is projected to witness fastest growth during the forecast period, owing to high expense of dental care in North America. It motivates people to take better care of their teeth, which increases the demand for sensitive toothpaste. According to statistics provided by the CDC, more than 1 in 4 Americans suffer from untreated dental decay. People use sensitive toothpaste more frequently to stop the acceleration. Nearly 46% of Americans aged 30 or older have gum disease, according to the Centers for Disease Control and Prevention. This is an important factor that drives sensitive toothpaste sales in North America.
The sensitive toothpaste market is segmented on the basis of type, application, age group, distribution channel, and region. On the basis of type, the market is bifurcated into highly sensitive and low sensitive. On the basis of application, the market is categorized into whitening, rapid relief, and herbal. On the basis of age group, the market is bifurcated into kids and adults. On the basis of distribution channel, the market is categorized into supermarkets & hypermarkets, independent retail stores, pharmacy, and online sales channel. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have been also focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the sensitive toothpaste market include Amway Corp, Church & Dwight Co,Inc, Colgate-Palmolive Company, Coswell SPA, Dabur, Johnson & Johnson Services,Inc, Lion Corporation, Patanjali Ayurved, Procter & Gamble, Unilever Plc.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sensitive toothpaste market analysis from 2021 to 2031 to identify the prevailing sensitive toothpaste market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the sensitive toothpaste market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global sensitive toothpaste market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Application
Whitening
Rapid Relief
Herbal
By Age Group
Kids
Adults
By Distribution Channel
Supermarket/Hypermarkets
Independent retail stores
Pharmacy
Online sales channel
By Type
Low Sensitive Toothpaste
Highly Sensitive Toothpaste
By Region
North America
U.S.
Canada
Mexico
Europe
Germany
UK
Russia
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest Of Asia Pacific
LAMEA
Brazil
Turkey
South Africa
UAE
Rest of LAMEA
Key Market Players
Amway Corp
Church & Dwight Co,Inc
Colgate-Palmolive Company
Coswell SPA
Dabur
Johnson & Johnson Services,Inc
Lion Corporation
Patanjali Ayurved
Procter & Gamble
Unilever Plc
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