Sales Intelligence Market by Component (Software and Services), Deployment Model (On-Premises and Cloud), Enterprise Size (Large Enterprises and SMEs), Application (Lead Management, Data Management, Analytics & Reporting, and Others), and Industry Vertical (BFSI, IT & Telecom, Retail & E-Commerce, Healthcare, Media & Entertainment, and Others): Global Opportunity Analysis and Industry Forecast, 2021-2030
Sales intelligence is the term given to a range of tech solutions that provide data to salespeople and marketers in the B2B space. It helps sales and marketing teams discover, analyze, present, and make use of data related to their potential customers. Furthermore, sales intelligence software continuously scans through millions of publicly available websites to gather relevant data and matching it to profiles in its database. This allows salespeople to search, analyze, and evaluate the data. In addition, it also helps gather fresh updated data, which can be synced to existing tech stacks and workflows.
Rapid adoption of advanced solutions for improved customer targeting propels growth of the global sales intelligence market. In addition, surge in demand for content optimization and data enrichment tools positively impacts growth of the market. However, variation in industry-specific requirements and data privacy and accuracy rate of company/client information hampers the market growth. On the contrary, infusion of AI and ML capabilities to automate pre-sales processes is expected to offer remunerative opportunities for expansion of the market during the forecast period.
The global sales intelligence market is segmented on the basis of component, deployment model, enterprise size, application, industry vertical and region. By component, the market is bifurcated into software and services. By deployment model, it is categorized into on-premises and cloud. By enterprise size, the market divided into large enterprises and SMEs. By application, the market is segmented into analytics and reporting, data management, lead management, and others. By industry vertical, the market is fragmented into BFSI, IT & telecom, retail & e-commerce, healthcare, media & entertainment, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the sales intelligence market analysis are Clearbit, Demandbase, Inc., Dun & Bradstreet Corporation, Data Axle, HG Insights, InsideView, LinkedIn Corporation, Oracle Corporation, ZoomInfo Technologies LLC, and Zoho Corporation. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
KEY BENEFITS FOR STAKEHOLDERS
The study provides an in-depth analysis of the global sales intelligence market forecast along with the current & future trends to explain the imminent investment pockets.
Information about key drivers, restraints, & opportunities and their impact analysis on global sales intelligence market trends is provided in the report.
Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
The quantitative analysis of the market from 2021 to 2030 is provided to determine the market potential.
Key Market Segments
By Component
Software
Services
By Deployment Model
On-Premises
Cloud
By Enterprise Size
Large Enterprises
SMEs
By Application
Lead Management
Data Management
Analytics & Reporting
Others
By Industry Verticals
BFSI
IT & Telecom
Retail & E-Commerce
Healthcare
Media & Entertainment
Others
By Region
North America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Netherlands
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Australia
India
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
KEY MARKET PLAYERS
Clearbit
Demandbase, Inc.
Dun & Bradstreet Corporation
Data Axle
HG Insights
InsideView.
LinkedIn Corporation
Oracle Corporation
ZoomInfo Technologies LLC
Zoho Corporation
List of Company Profiles
Clearbit
Demandbase, Inc.
Dun & Bradstreet Corporation
Data Axle
HG Insights
InsideView
LinkedIn Corporation
Oracle Corporation
ZoomInfo Technologies LLC
and Zoho Corporation.
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