Protein Supplement Market By Type (Casein, Whey Protein, Egg Protein, Soy Protein, Others), By Form (Powder, RTD liquid, Protein Bars), By SOURCE (Animal, Plant), By GENDER (Male, Female), By AGE GROUP (Millennials, Generation X, Baby Boomers), By DISTRIBUTION CHANNEL (Supermarket/Hypermarket, Online, Chemist/Drugstore, Nutrition Store, Health Food Store, Specialist Sports Store, Others): Global Opportunity Analysis and Industry Forecast, 2022-2031
The global protein supplement market was valued at $23.9 billion in 2021, and is projected to reach $50.7 billion by 2031, growing at a CAGR of 7.8% from 2022 to 2031.
commonly found in meat and animal products such as beef, dairy, fish, and poultry, and plant-based products such as soy, beans, nuts, and whole grains. Protein supplements in the form of powder, shakes, and bars are examples of modified high-quality protein sources. Protein supplements help the body build, repair, and maintain muscles, skin, and hair. They also aid in weight loss, cholesterol reduction, immunity enhancement, and cardiovascular disease prevention. These are typically purchased from online fitness stores because of the variety of options available. The global protein supplement market is experiencing growth due to an increase in health-related concerns, which has led to a shift in individuals' preferences for fitness centers, gyms, and health clubs. Furthermore, the rise in obesity rates and the increase in disposable income are two other factors driving the market growth. However, the presence of less expensive substitutes, side effects of protein supplements, and negative publicity and claims are expected to hamper the market growth during the forecast period. Growth in demand from the health-conscious young population, as well as the introduction of protein supplements in untapped markets, are expected to provide lucrative opportunities for market expansion.
Vitamins, proteins, supplements, fats, carbohydrates, minerals, and organic substances are consumed during sports nutrition. Nano-encapsulation and microencapsulation technologies have grown in popularity in recent years due to their controlled release and minimal ingredient utilization. The expansion of the distribution channel for encapsulation technologies in food and beverage fortification is expected to open new markets for sports nutrition ingredients. Furthermore, the surge in popularity of naturally-derived ingredients, as a result of the rise in health concerns about synthetic ingredients, is expected to fuel the growth of protein supplements in the sports nutrition industry.
Numerous awareness campaigns launched by non-governmental organizations, government agencies, and corporations have increased consumer awareness of the nutritious benefits of protein supplements, which is expected to fuel market growth. Furthermore, in many countries, the consumption of premium protein powders and bars is regarded as a symbol of one's social status. Some companies that manufacture nutritional supplements also include natural and organic products, which help to fuel the market growth. The use of appealing packaging techniques has increased consumer awareness, resulting in increased spending on protein and nutritional supplements.
The global protein supplement market is bifurcated based on type, form, source, gender, age group, distribution channel, and region. On the basis of type, the market is divided into casein, whey protein, egg protein, soy protein, and others. On the basis of form, it is segmented into powder, RTD liquid, and protein bars. On the basis of source, the market is segmented into animal and plant sources. On the basis of gender, the market is bifurcated into male and female segments. On the basis of age group, the market is divided into millennials, generation X, and baby boomers. Based on distribution channel, the market is categorized into supermarkets/hypermarkets, online stores, chemists/drugstores, nutrition stores, health food stores, specialist sports stores, and others. Based on region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and the Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and Rest of Asia-Pacific, and LAMEA (Brazil, Saudi Arabia, South Africa, and Rest of LAMEA).
The key leading players operating in this market include Abbott, Amway India Enterprises Pvt. Ltd., Glanbia plc., GNC Holdings, LLC, Vitaco, Hormel Foods Corporation, Iovate Health Science International, The Hut.com, Otsuka Pharmaceutical, and MuscleBlaze
Key Benefits For StakeholdersThis report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the protein supplement market analysis from 2021 to 2031 to identify the prevailing protein supplement market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the protein supplement market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global protein supplement market trends, key players, market segments, application areas, and market growth strategies.
Key Market SegmentsBy TypeCasein
Whey Protein
Egg Protein
Soy Protein
Others
By FormPowder
RTD liquid
Protein Bars
By SOURCEAnimal
Plant
By GENDERMale
Female
By AGE GROUPMillennials
Generation X
Baby Boomers
By DISTRIBUTION CHANNELSupermarket/Hypermarket
Online
Chemist/Drugstore
Nutrition Store
Health Food Store
Specialist Sports Store
Others
By RegionNorth America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
India
Japan
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Brazil
Saudi Arabia
South Africa
Rest of LAMEA
Key Market Players
Amway Corp.
Glanbia PLC
GNC Holdings, LLC
Abbott Laboratories
Hormel Foods Corporation
THG plc
Bright LifeCare Pvt. Ltd.
Otsuka Holdings Co., Ltd.
Iovate Health Sciences International Inc.
Vitaco Health Australia Pty Limited
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