Programmatic Display Advertising Market By Ad Format (Online Video, Online Display, Mobile Video, Mobile Display), By Type (Private Marketplaces, Real time Bidding, Automated Guaranteed), By Industry Vertical (BFSI, Automotive, Manufacturing, Healthcare, Government, IT and Telecom, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
Programmatic advertising is a type of internet advertisement that advertisers can buy and position using sophisticated algorithms rather than traditional manual approaches of having to track and buy appropriate ad spaces. Advertisers can use programmatic ad purchasing software to acquire ad space, find suitable places for advertisements, target their ads, and more. This is in contrast to the conventional procedures of negotiating with human representatives and requesting particular ad placements.
The rise in demand for work-from-home and remote working policies during the period of the COVID-19 pandemic aided in propelling the growth of social media and online platforms, hence empowering the demand for programmatic display advertising solutions. Moreover, the growth in demand for easily accessible and shorter forms of entertainment and media positively impacts the growth of the programmatic display advertising market. However, data privacy and sharing challenges on programmatic display advertising platforms can hamper the programmatic display advertising market forecast period. On the contrary, the integration of advanced tools such as machine learning and data analytics with programmatic display advertising solutions suites are expected to offer remunerative opportunities for expansion of the programmatic display advertising market during the forecast period.
The programmatic display advertising market is segmented on the basis of ad format, type, application, industry vertical, and region. On the basis of ad format, the industry is divided into online video, online display, mobile video, and mobile display. Depending on type, the market is classified into private marketplaces, real time bidding, and automated guaranteed. By industry vertical, the market is categorized into BFSI, automotive, manufacturing, healthcare, government, IT & telecom, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global programmatic display advertising market is dominated by key players such as Adobe, Basis Technology, Connexity, Google, LLC, Integrated Ad, Science, Inc, IPONWEB Limited, Kayzen, LG Electronics, MediaMath, Magnite, Inc, NextRoll, Inc, RythmOne, LLC, Samsung Electronics, The trade desk, Verizon, Voyage Group, and Xandr. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the programmatic display advertising market analysis from 2021 to 2031 to identify the prevailing programmatic display advertising market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the programmatic display advertising market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global programmatic display advertising market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Ad Format
Online Video
Online Display
Mobile Video
Mobile Display
By Type
Private Marketplaces
Real time Bidding
Automated Guaranteed
By Industry Vertical
Automotive
Manufacturing
Manufacturing Type
Food and Beverages
Industrial Machinery and Heavy Equipment
High Tech and Consumer Electronics
Others
Healthcare
Government
IT and Telecom
Others
Others Type
Energy and Utilities
Transportation
Media
BFSI
By Region
North America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Rest Of Europe
Asia-Pacific
China
India
Japan
Australia
South Korea
Rest Of Asia-Pacific
LAMEA
Brazil
Mexico
UAE
Saudi Arabia
South Africa
Rest Of LAMEA
Key Market Players
Adobe
Basis Technology
Connexity
Google, LLC
Integrated Ad, Science, Inc
IPONWEB Limited
LG Electronics
Kayzen
MediaMath
Magnite, Inc
NextRoll, Inc
RythmOne, LLC
Samsung Electronics
The trade desk
Verizon
Voyage Group
Xandr
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