Portable Power Station Market By Type (Less than 500 Wh, 501-1000 Wh, 1001-1500 Wh, More than 1500 Wh), By Application (Emergency Power, Off-Grid Power, Automotive), By Sales Channel (Online, Offline): Global Opportunity Analysis and Industry Forecast, 2021-2031
The global portable power station market was valued at $4.0 billion in 2021 and is projected to reach $5.9 billion by 2031, registering a CAGR of 3.9% from 2022 to 2031.
A portable power station is a battery-powered generator that can be used to charge various devices, such as fans, mobile phones, computers, and other electronic devices. Charging capacity, minimal maintenance, safety, and portability are the advantages of these portable power stations. In recent years, the growth of the portable power station market has grown significantly, owing to the increase in use of smart devices, the aging of the network infrastructure, and the increase in the use of energy in remote areas.
The main factors driving the growth of the global portable power station market are the increasing demand for smart devices (including smartphones and smart watches), as well as the demand for uninterruptible power supplies for applications such as emergency power supplies, automobiles, and off-grid power supplies. However, the longer charging time and high cost of portable power stations are factors that are restraining the growth of the global portable power station market.
The off-grid power segment is estimated to grow at the fastest rate during the forecast period due to rise in use of smartphones and the increase in camping and other recreational activities. By sales, the online segment is estimated to grow at the fastest rate during the forecast period due to the rise in internet penetration across the world. The online sales channel is widely adopted by consumers in developed countries of North America and Europe owing to the rise in adoption of internet and mobile phones in the region. By region, North America holds the largest market share as the region houses major portable power station companies, especially in the U.S.
The portable power station market is segmented into type, application, sales channel, and region. By type, the market is divided into less than 500 Wh, 501-1000 Wh, 1001-1500 Wh, and 1500 Wh or more. By application, the portable power station market is divided into emergency power, off-grid power, and automotive. By sales channel, the portable power station market is divided into online and offline. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.
Key players in the portable power station industry include Alpha ESS Co., Ltd., Anker Technology, Bluetti, Chilwee Group Co., Ltd, Duracell, GES Group Limited Company, Jackery Inc., Lion Energy, Milwaukee Tool, Mitsubishi Corporation, NRG Energy, Inc., Scott electric company, and Suaoki. These players have adopted various strategies to gain a higher share or retain leading positions in the market.
Impact of Covid-19 on the global portable power station market
The COVID-19 pandemic led to a decline in the demand for the portable power station market due to a decline in tourism activities across the globe. In addition, due to strict travel restrictions, investments in recreational activities decreased significantly. As most people were spending maximum time in their homes, the need for portable power stations declined sharply. The outbreak of COVID-19 affected the availability of raw materials for this sector. Due to the temporary closure of manufacturing units, non-availability of the workforce, and logistics problems, the portable power station market faced hindrances. During the post-pandemic period, the market is expected to rise, due to an increase in tourism activities across the globe. In addition, the government initiatives to develop the economy through tourism will have a positive impact on the market.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the portable power station market analysis from 2021 to 2031 to identify the prevailing portable power station market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the portable power station market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global portable power station market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
Less than 500 Wh
501-1000 Wh
1001-1500 Wh
More than 1500 Wh
By Application
Emergency Power
Off-Grid Power
Automotive
By Sales Channel
Online
Offline
By Region
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
Saudi Arabia
South Africa
Rest of LAMEA
Key Market Players
GES Group Limited Company
Bluetti
Suaoki
Mitsubishi Corporation
NRG Energy, Inc.
Duracell
Chilwee Group Co., Ltd
Anker Technology
Jackery Inc.
Milwaukee Electric Tool Corporation
Alpha ESS Co., Ltd.
Scott Electric Company
Lion Energy
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