Period Care Market By Nature (Disposable, Reusable), By Type (Sanitary Pads, Tampons and Menstrual Cup, Panty liners and Shields, Period Underwear), By Distribution Channel (Department Store, Grocery Store, Convenience Store, Dollar Store, Retail Pharmacy, Supermarket, Online, Others), By Age Group (Upto 18 Years, 19-30 Years, 31-40 Years, 40 Years and above): Global Opportunity Analysis and Industry Forecast, 2021-2031
The global period care products market was valued at $ 34,707.2 million in 2021, and is projected to reach $ 51,863.4 million by 2031, registering a CAGR of 4.2% from 2022 to 2031. Period care products are used to maintain personal hygiene during menstruation, to clean vaginal discharge and keep internal body parts clean. Sanitary pads, tampons, internal cleaners & sprays, panty liners & shields, and period underwear are collectively termed as period care products. Moreover, these products are easily available in the market through various distribution channels including, online stores, supermarket/hypermarket, and specialty stores. Furthermore, continuous development of online stores is expected to drive the growth of the period care products, in terms of value sales, during the forecast period.
The increase in consumer awareness and literacy level for maintaining personal hygiene is a major factor that drives the growth of the period care products market across the globe. Along with this rise in awareness about various diseases which can be caused by avoiding such products also fuels the market demand. Moreover, rise in number of working women across the globe acts as a key driver for the growth of the period care products market. Furthermore, penetration of international brands in the untapped market has propelled the demand for these products in the market. However, health concerns due to ingredients used in conventional sanitary napkins is expected to hamper growth of the market during the forecast period. Nevertheless, rapid growth of online retail platform is expected to offer immense opportunities for the market, in terms of value sales during the forecast period.
The period care products market is categorized into nature, product type, age group distribution channel, and region. By nature, it is classified into disposable and reusable. By product type, it is divided into sanitary pads, tampons & menstrual cup, panty liners & shields and period underwear. By age group, it is divided into upto 18 years, 19-30 years, 31-40 years, 40 years and above. By distribution channel, it is segregated into department store, grocery store, convenience store, dollar store, retail pharmacy, supermarket, online and others. By region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, India, Australia & New Zealand, Japan, South Korea, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, Argentina, and Rest of LAMEA).
Some of the major players operating in the global period care products industry analyzed in this report include Edgewell Personal Care Company, Essity Aktiebolag, First Quality Enterprises, Incorporation, Hengan International Group Co. Limited, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Ontex BV, Procter & Gamble Company and Unicharm Corporation.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the period care market analysis from 2021 to 2031 to identify the prevailing period care market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the period care market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global period care market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Nature
Disposable
Reusable
By Type
Sanitary Pads
Tampons and Menstrual Cup
Panty liners and Shields
Period Underwear
By Distribution Channel
Department Store
Grocery Store
Convenience Store
Dollar Store
Retail Pharmacy
Supermarket
Online
Others
By Age Group
Upto 18 Years
19-30 Years
31-40 Years
40 Years and above
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Russia
Rest Of Europe
Asia-Pacific
China
Japan
India
Australia And New Zealand
South Korea
Asean
Rest Of Asia-Pacific
LAMEA
Brazil
Argentina
Saudi Arabia
South Africa
Rest Of LAMEA
Key Market Players
Edgewell Personal Care
Essity Aktiebolag
First Quality Enterprises,Inc
Hengan International Group Company Ltd.,
Johnson & Johnson
Kao Corp.
Kimberly-Clark Corp.
Ontex BV
Proctor & Gamble Co.
Unicharm Corp.
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