Pajamas Market By Product Type (Casual Pajamas, Luxury Pajamas) , By Material (Cotton, Silk, Flannel, Others) By End User (Men, Women, Children) By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Departmental Stores, Online Sales Channel, Others) : Global Opportunity Analysis and Industry Forecast, 2024-2034
Pajamas Market
The pajamas market was valued at $15.5 billion in 2023 and is projected to reach $23.4 billion by 2034, growing at a CAGR of 3.9% from 2024 to 2034.
A pajama is a form of clothing that serves as a nightwear or lounging garment. It is usually designed from soft cloth materials which provide comfort to an individual. There are different varieties of pajamas available for individuals such as sleepshirts, nightgowns, button down, and onesies. The materials most commonly used to create pajamas include cotton, silk, satin, fleece, and polyester.
Increase in awareness regarding the necessity of quality sleep has boosted the demand for breathable and soft pajamas, hence driving the growth of the market. In addition, major transformations in lifestyle post the COVID-19 pandemic have augmented the pajamas market development owing to people’s preference for staying at home and relaxing. The trend of launching seasonal collections and sustainable clothing is currently dominating the pajamas market. With increasing concerns related to environmental impact, loungewear designed from eco-friendly materials and created through ethical practices is attracting several consumers. Moreover, introducing novel designs as per changing seasons that cater to weather requirements are gaining prominence.
However, the pajamas market growth is hampered due to fluctuations in sales as the demand surges during holiday seasons and declines considerably during off-seasons. Moreover, the market remains highly dynamic owing to gradually changing fashion trends, posing challenges for the manufacturers to cater to the latest preferences. On the contrary, the integration of technology into clothing to create smart fabrics is poised to present lucrative opportunities for the pajama market. The key properties of these fabrics such as water resistance, anti-microbial properties, and temperature regulation make them ideal for designing pajamas, hence opening avenues for the market.
Segment ReviewThe pajamas market is segmented into product type, material, end user, distribution channel, and region. On the basis of product type, the market is bifurcated into casual pajamas and luxury pajamas. Depending on material, it is divided into cotton, silk, flannel, and others. By end user, it is classified into men, women, and children. As per distribution channel, it is categorized into supermarkets/hypermarkets, specialty stores, departmental stores, online sales channel, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key FindingsOn the basis of product type, the casual pajamas segment dominated the market in 2023.
Depending on material, the cotton segment was the highest shareholder in 2023.
By end user, the women segment acquired a high stake in the market in 2023.As per distribution channel, the departmental stores segment held a high share of the market in 2023.
Region wise, North America was the highest revenue generator in 2023.
Competition AnalysisThe major players of the global pajamas market include Victoria's Secret & Co., Hanesbrands Inc., Ralph Lauren Corporation, Calvin Klein, Gap Inc., L.L. Bean, soma intimates, Marks & Spencer, Jockey International, Inc., and Tommy Hilfiger Corporation. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, to strengthen their foothold in the competitive market.
Key Market SegmentsBy Product TypeCasual Pajamas
Luxury Pajamas
By MaterialCotton
Silk
Flannel
Others
By End UserMen
Women
Children
By Distribution ChannelSupermarkets/Hypermarkets
Specialty Stores
Departmental Stores
Online Sales Channel
Others
By RegionNorth America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
Spain
UK
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Thailand
Malaysia
Indonesia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
UAE
Argentina
Rest of LAMEA
Key Market PlayersVictoria's Secret & Co.
Hanesbrands Inc.
Ralph Lauren Corporation
Calvin Klein
Gap Inc.
L.L. Bean
soma intimates
Marks & Spencer
Jockey International, Inc.
Tommy Hilfiger Corporation