POU Water Purifier Market By Type (Countertop Filters, Under the Counter Filters, Other), By Technology (UV, RO, UV and RO, Other), By End user (Household, Commercial), By Distribution Channel (B2B, B2C): Global Opportunity Analysis and Industry Forecast,

POU Water Purifier Market By Type (Countertop Filters, Under the Counter Filters, Other), By Technology (UV, RO, UV and RO, Other), By End user (Household, Commercial), By Distribution Channel (B2B, B2C): Global Opportunity Analysis and Industry Forecast, 2022-2031

The POU water purifier market size was $22,621.1 million in 2021 and is estimated to reach $33,921.6 million by 2031, registering a CAGR of 4.1% from 2022 to 2031.

POU water purifier is a compact water purifier that is installed at commercial as well as residential places where water is utilized for different purposes. POU water purifiers directly connect to a water line under the sink. There are different types of technologies used to purify or remove the water contaminant in water. With an increase in awareness about the waterborne disease, the demand for POU water purifiers is increasing in developing countries such as India, China, and Brazil.

An increase in the shift toward connected & intelligent water purifier systems that are automated & efficient drives changes in the POU water purifier market. Furthermore, an increase in the adoption of smart POU water purifiers is likely to result in the growth of the POU water purifier market. For instance, smart water purifier helps to monitor the water usage & quality of the water which are gaining popularity among consumers. Thus, the incorporation of innovative & highly efficient technologies for maintaining water quality & continuous flow is becoming a common feature in smart POU water purifiers. Further, the increase in the popularity of smart manufacturing, big data, and IoT is expected to result in improved efficiency with a wide range of materials. This factor is expected to propel the growth of the market in the upcoming years.

Low market penetration and huge market potential in developing countries such as India and China are expected to create more opportunities for the market players in the upcoming year. In office buildings, hospitals, schools, restaurants, and other commercial facilities that stress the importance of the safety of drinking water, there is usually a huge flow of people. However, most public facilities still mainly rely on traditional drinking water methods such as boiled water and bottled water. Installing water purifiers in these commercial facilities could effectively solve major drinking water health & safety issues.  In the commercial sector, boiled water is still the most used method of drinking water, mainly due to its low price and since most commercial consumers are still used to drinking boiled water. Large commercial areas, such as factories, public institutions, and government organizations often employ workers responsible for boiling water, filling water into thermos bottles, and distributing these bottles to company employees.

The e-commerce platform is the major driver for the global POU water purifier market. Presently, numerous retailers are associating or having web-based retail stores where consumers can gain information about manufacturers and their products. An increase has been witnessed in the number of online shoppers, owing to the availability of varied product options and price comparison on online shopping sites. This is useful for retailers due to zero expenditure on physical outlets or stores. One of the major reasons behind consumers preferring online shopping is that they can read reviews provided by other users, and compare various products and prices by different sellers. Furthermore, an increase in e-commerce sales, improvement in logistics services, ease in payment options, and the facility to enter new international markets by major brands significantly contribute toward the growth of the market.

Promotional initiatives & campaigns to spread awareness about clean water and water filtration, whether offline or online, are increasing the demand for smart and durable POU water purifiers among consumers. The market for POU water purifiers is being stimulated by advertisements, celebrity endorsement deals, and other promotional activities, which are expected to create opportunities for manufacturers in the upcoming years.

RO filters and ultra-violet filters are expensive as compared to traditional and other purification systems. Further, a technically skilled workforce is required to achieve the optimal design and meet standard regulations, which increases the production cost of filters. The maintenance cost of POU water treatment systems depends upon filters and the technology required. Moreover, RO water purifier has higher maintenance costs than other water purifiers. After three to six months, carbon cartridges require replacement to maintain the water quality and high efficiency of the water filter. This increases the overall operational and maintenance cost of the POU RO water purifier. Therefore, the high cost of maintenance is expected to hamper the growth of the market.

The global POU water purifier market is segmented into type, technology, end user, distribution channel, and region. By type, the market is divided into countertop filters, under the counter filters, and others. Depending on the technology, the market is divided into UV, RO, UV+RO, and others. As per end user, the market is divided into household and commercial. According to the distribution channel, the market is divided into B2B and B2C. B2C segment is further divided into hypermarkets & supermarkets, specialty stores, and others. Region-wise, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Turkey, Argentina, and rest of LAMEA).

Some of the key players profiled in the POU water purifier market analysis include A.O. Smith Corporation, Ace Hygiene Products Pvt. Ltd., Amway Corp., Brondell Inc., BWT Holding GmbH, Crystaline Water Master Co., Ltd., Culligan International, EcoWater Systems LLC., Eureka Forbes Limited, Hindustan Unilever Limited, Katadyn Products Inc., Kent RO Systems Ltd., Koninklijke Philips N.V., Panasonic Corporation, and Pentair.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the POU water purifier market analysis from 2021 to 2031 to identify the prevailing POU water purifier market opportunities.
Market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the POU water purifier market segmentation assists in determining the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global POU water purifier market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Type

Countertop Filters
Under the Counter Filters
Other

By Technology

UV
RO
UV and RO
Other

By End user

Household
Commercial

By Distribution Channel

B2B
B2C
Sub Type
Hypermarkets and Supermarkets
Specialty Stores
Others

By Region

North America
U.S.
Canada
Mexico
Europe
Germany
France
Italy
Spain
UK
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Thailand
Malaysia
Indonesia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
UAE
Argentina
Rest of Asia-Pacific
Key Market Players
Panasonic Corporation
Amway Corp.
Katadyn Products Inc.
Culligan International
Kent RO Systems Ltd.
A.O. Smith Corporation
Ace Hygiene Products Pvt. Ltd.
Brondell Inc.
Pentair
Koninklijke Philips N.V.
Crystaline Water Master Co., Ltd.
BWT Holding GmbH
EcoWater Systems LLC.
Eureka Forbes Limited
Hindustan Unilever Limited

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