Organic Rice Market By Type (Long Grain Organic Rice, Medium Grain Organic Rice, Short Grain Organic Rice, Specialty/Aromatic Varieties, Others) , By Farming Practice (Traditional Organic Farming, Biodynamic Farming, Integrated Organic Farming) By Application (Household Consumption, Food Service and Hospitality, Food Industry) By Distribution Channel (B2B, Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Sales Channel, Others) : Global Opportunity Analysis and Industry Forecast, 2024-2034
The organic rice market was valued at $7.8 billion in 2023, and is projected to reach $12.0 billion by 2034, growing at a CAGR of 4.1% from 2024 to 2034.
Organic rice refers to rice grown using methods that comply with organic farming standards, which prioritize ecological balance, biodiversity, and the use of natural fertilizers instead of synthetic chemicals. Organic rice is cultivated without the use of pesticides, herbicides, genetically modified organisms (GMOs), or artificial fertilizers, ensuring that the soil and ecosystem remain healthy and sustainable. This sustainable approach not only contributes to better soil health but also reduces environmental impact, preserving biodiversity and protecting water sources from contamination.
The growth of the global organic rice market is majorly driven by rise in awareness of the potential health risks associated with pesticides and chemicals in conventionally grown foods. This is pushing consumer preference toward organic rice, which is perceived as safer and healthier due to its natural cultivation process. In addition, as environmental concerns intensify, more consumers are seeking products that align with sustainable farming practices, thus augmenting the demand for organic rice. A 2021 report from the Food and Agriculture Organization found that organic rice farming can reduce greenhouse gas emissions by up to 20% compared to conventional rice farming methods. This is attributed to reduced use of chemical fertilizers and pesticides as well as improved soil management practices associated with organic farming. Furthermore, global trend toward organic and natural diets, spurred by health-conscious lifestyles and clean eating movements, is augmenting the demand for organic rice as a staple grain. Moreover, recent food safety scandals and concerns about the use of synthetic inputs in agriculture have led to a growing preference for certified organic products, including rice, as consumers seek assurance of purity and safety. However, labor-intensive methods required for organic rice farming, such as manual weed control and natural pest management, increase the overall production costs compared to conventional farming, which hampers the growth of the market. In addition, limited availability of organic fertilizers and pesticides acts as the key deterrent factor of the global market. On the contrary, advances in organic farming techniques, such as bio-fertilizers and natural pest control methods, are making organic rice farming more efficient and scalable, which are expected to offer lucrative opportunities for the expansion of the global market during the forecast period.
The global organic rice market is segmented into product type, material type, end use, distribution channel, and region. Depending on type, the market is fragmented into long grain organic rice, medium grain organic rice, short grain organic rice, specialty/aromatic varieties, and others. On the basis of farming practice, it is categorized into traditional organic farming, biodynamic farming, and integrated organic farming. By application, it is segregated into household consumption, food service & hospitality, and food industry. As per distribution channel, it is divided into B2B, supermarkets & hypermarkets, convenience stores, specialty stores, online sales channel, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key FindingsDepending on type, the long grain organic rice segment held the highest market share in 2023.
On the basis of farming practice, the traditional organic practice segment garnered the largest share in 2023.
By application, the household segment dominated the market, in terms of share, in 2023.As per distribution channel, the supermarkets & hypermarkets segment was the major shareholder in 2023.
Region wise, North America held the highest market share in terms of revenue in 2023.
Competition AnalysisCompetitive analysis and profiles of the major players in the global organic rice market include Doguets Rice, Randall Organic, Sanjeevani Organics, Kahang Organic Rice, Riceselect, Texas Best Organics, STC Group, Yinchuan, Urmatt, Vien Phu. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to sustain the intense competition and gain a strong foothold in the global market.
Key Market SegmentsBy TypeLong Grain Organic Rice
Medium Grain Organic Rice
Short Grain Organic Rice
Specialty/Aromatic Varieties
Others
By Farming PracticeTraditional Organic Farming
Biodynamic Farming
Integrated Organic Farming
By ApplicationHousehold Consumption
Food Service and Hospitality
Food Industry
By Distribution ChannelB2B
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Sales Channel
Others
By RegionNorth America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
Spain
UK
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Thailand
Malaysia
Indonesia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
UAE
Argentina
Rest of LAMEA
Key Market PlayersDoguets Rice
Randall Organic
Sanjeevani Organics
Kahang Organic Rice
Riceselect
Texas Best Organics
STC Group
Yinchuan
Urmatt
Vien Phu