Online/Virtual Fitness Market By Streaming Type (Live, On-Demand), By Device Type (Smart TV, Smartphone, Laptops Desktops and Tablets, Others), By Session Type (Group, Solo), By Revenue Model (Subscription, Advertisement, Hybrid), By End User (Professional Gyms, Sports Institutes, Defense Institute, Educational Institutes, Corporate Institution, Individuals, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032
Online or virtual fitness is the fusion of workout with technology. The online workouts are designed for ease and convenience of individual to suit their schedule and needs. Typically, the virtual workout sessions are played in fitness clubs on the big screen. The clubs may have them prescheduled as well as offers facilities of on-demand workout sessions as per the convenience of the user. Online fitness coaching is another type of virtual fitness which enables users to receive fitness as well as nutrition coaching from a nutrition or fitness coach over the fitness app or website.
Increase in need for advanced fitness sessions to achieve physical fitness, growing interest of health insurance providers in online/virtual fitness services to reduce health insurances costs, growing demand of AR or VR based fitness, and increase in demand for healthy foods are some of the major factors that drives the growth of the online or virtual fitness market. Moreover, lack of timings to attend training sessions at fitness clubs further drives market growth. In addition to this, COVID-19 pandemic is disrupted the lives of people and causing fitness centers such as gyms and other fitness clubs to stay closed. This has led to rapid surge in adoption of fitness videos as people have started workouts at their homes which in turn will support the growth of the market. However, interruptions in the flow of the class due to tech glitches along with the lack of real interaction with the instructor may hinder the market growth to some extent. Furthermore, growing popularity of online or virtual fitness programs among older adult age group as their focus on health & fitness is further provides numerous opportunities for the market to grow.
The online or virtual fitness market is segmented on the basis of streaming type, device type, session type, revenue model, end user, and region. On the basis of streaming type, it is categorized into Live and on-demand. On the basis of device type, it is classified into smart TVs, smartphones, laptops desktops and tablets, others. By session type, it is bifurcated into group and solo. Depending on revenue model, it is divided into subscription, advertisement, and hybrid. By age group, the market is classified as professional gyms, sports institutes, defense institutes, educational institutions, corporate institutions, individuals, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The company profiles of online or virtual fitness market players included in this report are ClassPass Inc., Fitbit, Inc., FitnessOnDemand, Les Mills International Ltd., Navigate Wellbeing Solutions, Peerfit, Inc., Reh-Fit Centre, Sworkit, Viva Leisure, and Wellbeats, Inc.
KEY BENEFITS FOR STAKEHOLDERSThe study provides an in-depth analysis of the global online or virtual fitness market forecast along with the current and future trends to explain the imminent investment pockets.
Information about key drivers, restraints, and opportunities and their impact analysis on global online or virtual fitness market trend is provided in the report.
The Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
The quantitative analysis of the market from 2023 to 2032 is provided to determine the market potential.
Key Market SegmentsBy Streaming TypeLive
On-Demand
By Device TypeSmart TV
Smartphone
Laptops Desktops and Tablets
Others
By Session TypeGroup
Solo
By Revenue ModelSubscription
Advertisement
Hybrid
By End UserProfessional Gyms
Sports Institutes
Defense Institute
Educational Institutes
Corporate Institution
Individuals
Others
By RegionNorth America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
ClassPass
Fitbit
FitnessOnDemand
LES MILLS INTERNATIONAL LTD
MINDBODY, inc.
Navigate Wellbeing Solutions
REH-FIT
Sworkit
Viva Leisure
Wellbeats, Inc.
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