Online Beauty And Personal Care Market By Type (Skin and sun care products, Hair care products, Deodorants and fragrances, Makeup and color cosmetics, Others), By Gender (Women, Men, Unisex), By Nature (Organic, Conventional): Global Opportunity Analysis and Industry Forecast, 2023-2032
The global online beauty and personal care market was valued at $54.2 billion in 2022, and is projected to reach $161.4 billion by 2032, growing at a CAGR of 11.7% from 2023 to 2032.The buying and selling of beauty and personal care products via digital channels such as websites, mobile apps, and social media platforms is referred to as the online beauty and personal care market. Because of the increasing availability and convenience of online shopping, this market has grown rapidly in recent years. From the comfort of their own homes, customers can browse and purchase a wide range of products, including skincare, haircare, makeup, fragrances, and personal hygiene items. Many online beauty and personal care retailers provide free shipping, competitive prices, and personalized recommendations based on customer preferences and purchase histories.
Personalization provided by market participants is expected to drive market demand even higher because it provides consumers with a personalized shopping experience tailored to their specific needs and preferences. Online retailers use technologies such as artificial intelligence and machine learning to analyze consumers' browsing and purchase history, as well as demographic and psychographic data, to provide personalized product recommendations. When a consumer visits the website of an online beauty and personal care retailer, for example, they may be presented with a list of recommended products based on their browsing history and previous purchases. For example, Ipsy offers a variety of beauty and personal care products that are personalized based on the consumer's responses. These recommendations may also take into account the consumer's age, gender, skin type, and other preferences in order to recommend products that they are likely to be interested in. Personalization extends to other aspects of the shopping experience, such as product packaging, delivery options, and post-purchase communications. Retailers may offer personalized packaging options such as gift wrapping or personalized messages to add a personal touch to the product. They may also offer personalized delivery options, such as same-day delivery or pick-up from a nearby store, to provide convenience to the consumer. Personalization is a key driver for the online beauty and personal care market because it improves the shopping experience for consumers while also assisting retailers in building brand loyalty and increasing sales.
Influencer marketing has had a significant impact on the online beauty and personal care market. Influencers, who are typically well-known social media personalities with large and engaged followings, can assist in driving sales and increasing brand awareness for beauty and personal care products. One of the most significant benefits of influencer marketing is that it allows retailers to reach a highly engaged and targeted audience. Influencers typically have a speciality or area of expertise, which means that the products they promote are already of interest to their followers. By collaborating with the right influencers, retailers can effectively reach and engage with their target audience.
The online beauty and personal care market is analyzed based on product category, gender, nature, and region. On the basis of product category, the market is segmented into skin & sun care products, hair care products, deodorants & fragrances, makeup & color cosmetics, and others. On the basis of gender, the market is divided into men, women, and unisex. On the basis of nature, the market is categorized into organic and conventional. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA
The key leading players operating in this market include Avon Products, Inc., Beiersdorf AG, Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, Koninklijke Philips N.V., L'Occitane International SA, LOREAL S. A., Oriflame Cosmetics AG, Reckitt Benckiser Group PLC., Shiseido Company, Limited, Procter & Gamble, Unilever, Estee Lauder Companies Inc.
Key Benefits For StakeholdersThis report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the online beauty and personal care market analysis from 2022 to 2032 to identify the prevailing online beauty and personal care market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the online beauty and personal care market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global online beauty and personal care market trends, key players, market segments, application areas, and market growth strategies.
Key Market SegmentsBy TypeMakeup and color cosmetics
Others
Skin and sun care products
Hair care products
Deodorants and fragrances
By GenderWomen
Men
Sub Segment
Shaving
Oral Care
Personal Cleanliness
Skin Care
Others
Unisex
By NatureOrganic
Conventional
By RegionNorth America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia And New Zealand
South Korea
Asean
Rest of Asia-Pacific
LAMEA
Brazil
South Africa,
Turkey
Saudi Arabia
Rest of LAMEA
Key Market Players
Avon Products, Inc
Beiersdorf AG
Church & Dwight Co., Inc.
Henkel AG & Co. KGaA
Johnson & Johnson
Kao Corporation
L'Occitane International SA
LOREAL S. A.
Oriflame Cosmetics Global SA
Reckitt Benckiser Group PLC
Revlon, Inc.
Shiseido Company, Limited
The Estee Lauder Companies Inc.
The Procter & Gamble Company
Unilever PLC
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