Non-alcoholic Spirits Market By Product Type (Whiskey, Rum, Vodka, Tequila, Others) , By Category (Conventional, Organic) By Distribution Channel (Food Service, Food Retail) : Global Opportunity Analysis and Industry Forecast, 2024-2033
The non-alcoholic spirits market was valued at $281.12 million in 2021 and is estimated to reach $642.41 million by 2031, registering a CAGR of 8.73% from 2022 to 2031. The market for non-alcoholic spirits as a whole was dominated by the product type of whiskey in 2021. Non-alcoholic (NA) spirits are produced majorly form herbs and botanicals. It also contains other ingredients such as barks, seeds, nuts, fruits, among others. Thus, this category contains healthier ingredients compared to other alcoholic beverages and is the prime reason for its popularity among fitness freaks.
Alcoholic beverages are not known for being particularly healthy. The consumption of fewer calories is a significant advantage of no-and-low alcoholic cocktails. Non-alcoholic spirits contain up to 90% fewer calories than full-proof liquor. Another advantage of non-alcoholic drinks is that consumers are less likely to overdo it and develop a late-night junk food craving as a result of consuming one too many drinks.
According to IWSR, in 2021, the volume of no- and low-alcohol beer/cider, wine, spirits, and ready-to-drink (RTD) products increased by more than +6% in ten key global focus markets, giving them a 3.5% volume share of the industry. While January has become a popular month for people to cut back or abstain from alcohol, consumers around the world are increasingly interested in no- and low-alcohol drinks. To meet that demand, beverage alcohol companies have made significant investments in the development of a number of innovative new products, and many established mainstream brands have recently crossed over to develop no/low alcohol versions of their popular beer, wines, and spirits.
The proliferation of e-commerce in the field of non-alcoholic spirits is providing and will continue to provide a major boost to the market in the future. The majority of non-alcoholic spirit manufacturers are selling their products through e-commerce channels, with facilities like quick delivery along with offering several discounts and offers inspite of the high prices of non-alcoholic spirits which is attracting many consumers to purchase non-alcoholic spirits online. Further enhancements in the online shopping experiences of customers for non-alcoholic spirits will help the market grow in the future.
While evening occasions at home, such as socialising and mealtimes, are the most popular times for no/low beverages across all demographics, millennials and higher-income consumers in all markets are more likely to use no/low products to unwind or post-exercise. Only 5-6% of no/low consumers drink it after 11 p.m., according to allied analytics. Many brands aimed at late-night partying and dark spirits events have found it more difficult to gain consumer acceptance.
As the sector continues to define itself, the no/low alcohol market is still in its early stages in many categories and geographies. Brands that are successful in navigating the barriers of taste, price, pack format, availability, and overall consumer education will eventually dominate in the no/low space.
The non-alcoholic spirits market is segmented on the basis of product type, category, distribution channel, and region. By product type, the non-alcoholic spirits market is classified into whisky, rum, vodka, tequila, and others. Depending on category, the market is categorized into conventional and organic. According to distribution channels used for the sale of non-alcoholic spirits, the market is segmented into food retail and food service. By region, the market is divided across North America, Europe, Asia-Pacific, and LAMEA.
Key Benefits For StakeholdersThis report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the non-alcoholic spirits market analysis from 2021 to 2031 to identify the prevailing non-alcoholic spirits market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the non-alcoholic spirits market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global non-alcoholic spirits market trends, key players, market segments, application areas, and market growth strategies.
Key Market SegmentsBy Product TypeWhiskey
Rum
Vodka
Tequila
Others
By CategoryConventional
Organic
By Distribution ChannelFood Service
Food Retail
By RegionNorth America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
Spain
UK
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Thailand
Malaysia
Indonesia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
UAE
Argentina
Rest of LAMEA
Key Market PlayersBacardi Limited
Caleño
Pernod Ricard
Rheinland Distillers GmbH
Diageo plc.
Everleaf Drinks
ArKay Beverages LTD.
Spirits of Virtue LLC.
Spiritless Inc
ALTD Spirits Co.