Non-alcoholic Drinks Market by Product Type (Soft Drinks, Premium Water, Tea & Coffee, Juice, Dairy Drinks, and Others), DistributionChannel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Retails, and Others), and Price Point (Standard, Premium, and Luxury): Global Opportunity Analysis and Industry Forecast, 2022–2031
Non-alcoholic drinks market was valued at $820.0 billion in 2020, and is estimated to reach $2,134.6 billion by 2031, registering a CAGR of 6.8%from 2022 to 2031.
Non-alcoholic drinks, also known as ‘virgin drinks’, ‘mocktails’ and ‘near beer’, refer to the beverages, which comprise less than 0.5% of alcohol content by volume. Non-alcoholic drinks market encompasses a wide range of refreshment beverages, including energy drinks, juices, soft drinks, coffee & tea, bottled water, and probiotics.
The beverage industry has faced spectacular transformation in consumer preferences during a past decade. Consumers’ demand toward maintaining health & wellness and functional beverages have impacted the market. In addition, new compelling products with unique flavors and innovative packing by companies are expected to fuel the market growth. Furthermore, increase in disposable incomes in emerging economies has increased the adoption of non-alcoholic drinks. However, rise in awareness of obesity due to beverages with high-calorie sweeteners hinders the market growth. Apart from this, the introduction of tax on soft drinks has hampered the market growth.
The huge market potential for diet and zero sugar drinks is projected to be observed for non-alcoholic drinks market during the forecast period. Moreover, introduction of newly launched drinks such as super premium juices, premium hydration, probiotics/kombucha, and craft soda to meet consumers’ demand for low calories, organic, high-quality, functional, and delicious drinks is expected to be an evolving landscape for the non-alcoholic drinks market in coming years.
However, consumers’ purchasing decision is heavily influenced by social media, bloggers, and relatives & friends due to increased heath issues. For instance, excess sugar intake can cause obesity, diabetes, dehydration, premature birth defects, and teeth cavities in children. Furthermore, artificially sweetened drinks can cause heart disease and cancer while caffeine content in energy drinks increases the risk of caffeine overdose. These factors have a negative effect on the growth of non-alcoholic drinks market.
The non-alcoholic drinks market is segmented based on the product type, distribution channel, price point, and geography. By product type, the market can be segmented into soft drinks, tea & coffee, energy drinks, juices, bottled water, dairy drinks, and others. By distribution channel, the study covers supermarket/hypermarket, convenience stores, specialty stores, online retails, and others. By price point, the market is segmented into standard, premium, and luxury categories. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
According to the market players, the major obstacle faced by them attributed bythe COVID-19 pandemic was the disruption of the supply chain. Furthermore, all the supply channels were nearly shut down in the first quarter of the pandemic.
KEY MARKET SEGMENTS
By Product Type
Soft Drinks
Bottled Water
Tea & Coffee
Juice
Dairy Drinks
Others
By Distribution Channel
Supermarket/Hypermarket
Convenience stores
Specialty Stores
Online Retails
Others
By Price Point
Standard
Premium
Luxury
By Region
North America
U.S.
Canada
Mexico
Europe
Germany
UK
Italy
France
Poland
Netherlands
Hungary
Rest of Europe
Asia-Pacific
Japan
China
India
Australia
Rest of Asia-Pacific
LAMEA
Latin America
Middle-East
Africa
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