Mobile Value-Added Services Market By Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment, Others), By End-User (SMB, Large Enterprises), By Vertical (Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others): Global Opportunity Analysis and Industry Forecast, 2021-2030
The global mobile value-added services market size is envisioned to garner $2,226,179.6 million by 2030, growing from $658,505.3 million in 2021 at a CAGR of 14.2% from 2022 to 2030.
Mobile value-added services are upgraded services that complement the basic teleservices such as voice calls, and are referred to as supplemental services. Call-related services such as call waiting, call forwarding, voice mail, and other services like email, Short Messaging Services (SMS), Multimedia Messaging Services (MMS), and others are typical examples of value-added services. The global market for mobile value-added services is primarily driven by increasing use of mobile applications and other web-based services. According to mobile value-added services market analysis, the mobile value-added services are a significant source of revenue for telecom companies.
There are no official norms or regulations governing the privacy of client data for mobile value-added services. Additionally, the user's ability to use mobile value-added services could be limited by the lack of openness around data protection, consumer rights, and regulatory obligations. This aspect is predicted to limit growth of the global mobile value-added services market trend.
The global mobile value-added services market share is expected to grow as mobile users rise. This is due to the fact that mobile devices are now an integral part of everyone's lives and may be utilized to deliver a variety of mobile value-added services. The opportunities for mobile value-added service providers have greatly improved with the arrival of technologies such as 4G and 5G. Additionally, the recent growth of mobile and Internet services has accelerated digitalization of remote operations and is projected to open up a lot of opportunities for value-added services. It is possible to deliver a range of services rapidly, securely, and economically by leveraging Internet and mobile penetration. Mobile phones have thus evolved into the perfect platform for delivering a variety of value-added services. These factors are anticipated to boost mobile value-added services market demand in forecasted time period.
The COVID-19 pandemic brought several uncertainties leading to severe economic losses as various businesses across the world were on a standstill. During and after the COVID-19 timeframe, the impact on mobile value-added services market has been favorably benefited. The COVID-19 problem resulted in a major shift in consumer behavior towards online interactions and away from in-person interactions and public places. The shift in the healthcare sector is even more pronounced as telemedicine use rises. For instance, in May 2021, the Bharti Airtel took a new initiative to roll out digital tool for its users to help find out information regarding to COIVD-19 medicine, oxygen supply, hospital beds, and testing center through their app Airtel Thanks for its users. Similar other initiatives are projected to relieve the market of the difficulties faced during the pandemic. These factors are anticipated to fuel the growth of mobile value-added services market size.
The key players profiled in this report Mozat, Apple Inc., Vodafone Group plc, Samsung Electronics Co. Ltd., Reliance Industries Ltd., Huawei Investment & Holding Co. Ltd., Onmobile Global Limited, Comviva Technologies, Alphabet Inc., and One97 Communication
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mobile value-added services market analysis from 2021 to 2030 to identify the prevailing mobile value-added services market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the mobile value-added services market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global mobile value-added services market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Solution
Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)
Location Based Services
Mobile Email IM
Mobile Money
Mobile Advertising
Mobile Infotainment
Others
By End-User
SMB
Large Enterprises
By Vertical
Media and Entertainment
Healthcare
Education
Retail
Government
Telecom and IT
Others
By Region
North America
U.S.
Canada
Mexico
Europe
U.K.
Germany
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
Saudi Arabia
UAE
South Africa
Rest of LAMEA
Key Market Players
Mozat Pte Ltd
Apple Inc.
Vodafone Group plc
Samsung Electronics Co. Ltd.
Reliance Industries Ltd.
Huawei Investment & Holding Co. Ltd.
OnMobile Global Limited
Comviva Technologies
Alphabet Inc.
One97 Communications
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