Mobile Application Security Market By Component (Solution, Service), By Operating System (Android, iOS, Others), By Enterprise Size (Large Enterprise, Small and Medium-size Enterprise), By Industry Vertical (BFSI, IT and Telecom, Retail, Healthcare, Government, Education, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032
Mobile application security focuses on the software security status of mobile apps on various platforms such as Android, iOS, and Windows Phone. This includes applications that run on both mobile phones and tablets. It involves securing the application code, data, and the underlying infrastructure to ensure the confidentiality, integrity, and availability of the application and its associated data. A comprehensive mobile app security strategy includes technological solutions, such as mobile app shielding as well as best practices for use and corporate processes.
The growth of the global mobile application security is majorly driven by rise in demand for security solutions to offer protection against web-based malware. Web-based malware attacks can lead to compromised user devices and stolen personal information, which increases trust issues among users pertaining to websites and online services. The loss of user trust can have a severe impact on businesses, resulting in customer attrition and reputational damage. By implementing robust security solutions against web-based malware, organizations can demonstrate their commitment to protect user data and maintain a strong reputation. In addition, government initiatives for digitization, increase in penetration of digital transaction apps, and surge in adoption of bring your own device (BYOD) policies are the major factors driving the market growth. However, high cost of mobile application security solutions acts as the key deterrent of the global market. In addition, budget constraint among small and medium enterprises (SMEs) makes it difficult for these organizations to allocate sufficient resources to invest in comprehensive security measures. As a result, they may prioritize other business needs over mobile application security, thus limiting the adoption expensive mobile application security solutions. Contrarily, increase in usage of machine learning and artificial intelligence in mobile security applications is expected to offer remunerative opportunities for the expansion of the mobile application security market during the forecast period. Machine learning and artificial intelligence enable advanced threat detection capabilities and improve mobile security. In addition, these technologies analyze massive volume of data to identify patterns and anomalies that can indicate potential security breaches or malicious activities.
The global mobile application security market is segmented into component, operating system, enterprise size, industry vertical, and region. On the basis of component, the market is bifurcated into solution and service. By operating system, it is categorized into android, iOS, and windows. Depending on enterprise size, it is segregated into large enterprise and small- & medium-size enterprises. By industry vertical, it is fragmented into BFSI, IT & telecom, retail, healthcare, government, education, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Benefits for StakeholdersThe study provides in-depth analysis of the global mobile application security market along with the current & future trends to illustrate the imminent investment pockets.
Information about key drivers, restrains, & opportunities and their impact analysis on the global mobile application security market size are provided in the report.
Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
The quantitative analysis of the global mobile application security market from 2022 to 2032 is provided to determine the market potential.
Key Market SegmentsBy ComponentSolution
Service
By Operating SystemAndroid
iOS
Others
By Enterprise SizeLarge Enterprise
Small and Medium-size Enterprise
By Industry VerticalBFSI
IT and Telecom
Retail
Healthcare
Government
Education
Others
By RegionNorth America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
Cisco Systems, Inc.
F5, Inc.
Fortify (Open Text)
GitLab B.V.
HCL Technologies Limited
IBM Corporation
Oracle
Pradeo
Synopsys, Inc.
VMware, Inc.
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