Mobile Analytics Market By Offering (Solution, Service), By Application (Mobile advertisement and marketing analytics, Targeting and Behavioral analytics, Application performance analytics, Others), By Industry Vertical (BFSI, Retail & E-commerce, Healthcare, Government, Travel & Hospitality, IT & Telecom, Media & Entertainment, Others), By Enterprise Size (Large Enterprises, SMEs): Global Opportunity Analysis and Industry Forecast, 2021-2031
Mobile analytics involves measuring and analyzing data generated by mobile platforms and properties, such as mobile sites and mobile applications. Mobile analytics provides insights about consumer behavior on mobile and their experiences with mobile apps and websites can be improved to generate greater revenue. Marketers can use mobile analytics to determine the effectiveness of different campaign efforts on mobile devices.
The market penetration of smartphones and growth in demand to receive new and actionable insight on the buyers’ preferences have accelerated the need for mobile analytics worldwide. In addition, the upsurge in mobile advertising and advent of data analytics and big data have further boosted the growth of the mobile analytics market. However, lack of awareness on the benefits of mobile analytics and growth in privacy concerns have restricted the market growth for mobile analytics. On the other hand, many enterprises entering the market and providing advance solutions is expected to create greater opportunities during the forecast period.
The mobile analytics market is segmented on the basis of offering, application, enterprise size, industry vertical, and region.
On the basis of offering, the market is segmented into solution and services. On the basis of solutions, the market is segmented into mobile app analytics and mobile web analytics. Further, on the basis of mobile web analytics, the market is segmented into on-premise and cloud.
On the basis of application, the market is segmented into mobile advertisement and marketing analytics, targeting and behavioral analytics, application performance analytics, others.
On the basis of enterprise size, the market is bifurcated into large enterprises and SMEs.
Depending on industry vertical, it is segregated into BFSI, healthcare, retail & ecommerce, IT & telecom, travel & hospitality, media & entertainment, government and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The mobile analytics market is dominated by key players such as Adobe, Google LLC, International Business Machines Corporation, Micro Focus, Microsoft Corporation, SAS Institute Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., TIBCO Software Inc., AT Internet, Comscore, Inc., Microstrategy Incorporated, Mixpanel, Splunk Inc., Teradata Corporation and Webtrends.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mobile analytics market analysis from 2021 to 2031 to identify the prevailing mobile analytics market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the mobile analytics market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global mobile analytics market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Offering
Solution
Service
By Application
Mobile advertisement and marketing analytics
Targeting and Behavioral analytics
Application performance analytics
Others
By Industry Vertical
BFSI
Retail E-commerce
Healthcare
Government
Travel Hospitality
IT Telecom
Media Entertainment
Others
By Enterprise Size
Large Enterprises
SMEs
By Region
North America
U.S.
Canada
Europe
Germany
France
Italy
Spain
Netherlands
Rest of Europe
United Kingdom
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest Of Asia Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
Adobe
Google LLC
International Business Machines Corporation
Micro Focus
Microsoft Corporation
SAS Institute Inc.
Oracle Corporation
SAP SE
Salesforce.com, Inc.
TIBCO Software Inc.
AT Internet
Comscore, Inc.
Microstrategy Incorporated
Mixpanel
Splunk Inc.
Teradata Corporation
Webtrends
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