Mixer Grinder Market By Product type (Stand mixer, Traditional mixer), By End user (Commercial, Residential), By Distribution Channel (Online, Offline): Global Opportunity Analysis and Industry Forecast, 2021-2031
The global mixer grinder market was valued at $12,704.9 million in 2021, and is projected to reach $18,182.5 million by 2031, registering a CAGR of 3.7% from 2022 to 2031. The traditional mixer segment was the highest revenue contributor to the market, and is estimated to reach $15,075.5 million by 2031, with a CAGR of 3.4%.
Mixer grinder are electrical kitchen appliances that are used for mixing food, dough, and batters. They can also be used for shredding, mashing, and tossing. Mixer grinder consist of a stand and a head, where the head contains the mixing mechanism to which various types of mixing apparatuses can be attached.
There is rapid increase in the number of residential consumers that are developing interest in baking and cooking different types of foods and deserts at home. This is helping in increasing the sale of stand mixers and traditional mixer. During the COVID-19 pandemic, lockdowns forced everyone to stay at home, wherein consumes started pursuing their various hobbies, some of the most popular ones being cooking and baking. New recipes and guides were being circulated online as trends and many consumers were eagerly pursuing those trends. Many foods that people were cooking required extensive mixing and dough making, which is a difficult process if done by hand. Due to such difficulties, consumers started purchasing mixer grinder to make such processes easier and more efficient, which led to an increase in sale of stand mixers.
There is a lot of migration to urban areas, and the rural areas are also slowly developing. The standard of living of the people in these regions is increasing rapidly. They are getting increased exposure to different parts of the world and are learning about technologies and trends in developed countries. There is also a lot of foreign investment in developing countries, especially in countries such as India, China, and Vietnam. Global players are also in these markets to capture new opportunities arising from the region. Local manufacturers are also getting influenced by such products and entering into the market. Such developing economies will continue to provide lucrative opportunities for the engaged stakeholders in the stand mixer market in the coming years as well.
Key players operating in the global mixer grinder market are adopting product launch and acquisition as their key developmental strategies to cater to the increase in requirements of customer. Acquisition would help the companies to share technological requirements for their existing and new products. This would ultimately help the market leaders to enhance their product portfolio with comparatively less investment and thereby increase their market share.
The global mixer grinder market is segmented on the basis of product type, end user, distribution channel, and region. Based on type, the market is bifurcated into stand mixer and traditional mixer. Based on end user, the market is divided into residential and commercial. Based on distribution channel, the market is classified into online and offline. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, Italy, Spain, Russia, Belgium, Slovenia and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Malaysia, Indonesia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, United Arab Emirates, Iran, Saudi Arabia, Syrian Arab Republic, and the rest of LAMEA).
The key players profiled in the report include are Bajaj Group, BOSCH, Crompton greaves consumer electricals limited, De’Longhi Appliances S.r.l, Electrolux AB, Galanz Enterprise Group, Group SEB, Havells India Ltd., Kenstar, LG Electronics Ltd., Morphy Richards, Newell Brands, Panasonic Corporation, Samsung Electronics, and Whirlpool Corporation.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mixer grinder market analysis from 2021 to 2031 to identify the prevailing mixer grinder market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the mixer grinder market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global mixer grinder market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product type
Stand mixer
Traditional mixer
By End user
Commercial
Residential
By Distribution Channel
Online
Offline
By Region
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Belgium
Russia
Slovenia
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Malaysia
Indonesia
Rest Of Asia Pacafic
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
Syrian Arab Republic
Iran, Islamic Republic Of
South Africa
Rest of LAMEA
Key Market Players
GROUP SEB
BOSCH
ELECTROLUX AB
NEWELL BRANDS
LG Electronics
Samsung Electronics
Whirlpool Corporation
Panasonic Corporation
Galanz Enterprise Group
De’Longhi Appliances S.r.l
Bajaj
Kenstar
HAVELLS GLOBAL LIMITED
Morphy Richards
Crompton Greaves
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