Mixed Energy Bar Market By Ingredient Type (Plant-Based, Animal-Based) , By Nature (Organic, Conventional) By Distribution Channel (Supermarkets/Hypermarkets, Drug Stores & Pharmacies, Convenience Stores, Online, Others) : Global Opportunity Analysis and Industry Forecast, 2024-2033
The mixed energy bar market was valued at $3.3 billion in 2023, and is projected to reach $9.3 billion by 2033, growing at a CAGR of 11% from 2024 to 2033.
A mixed energy bar is a convenient, nutrient-dense snack designed to provide a quick source of energy and essential nutrients, often combining various ingredients such as grains, nuts, seeds, dried fruits, and sometimes protein powders or other supplements. These bars are popular among athletes, fitness enthusiasts, and busy individuals seeking a healthy on-the-go option.
The growth of the global mixed energy bar market is driven by rise in focus on health and wellness among consumers and inclination toward energy bars that offer balanced nutrition and clean ingredients. In addition, increase in individuals engaging in fitness activities, outdoor sports, and adventure travel is fueling the need for convenient and portable energy sources, which significantly contributes toward the market growth. Moreover, rise in online shopping has made it easier for consumers to access a wide range of energy bar options, thus increasing market penetration and sales. Furthermore, increase in food allergies and dietary restrictions among consumers has prompted manufacturers to develop energy bars that cater to specific needs, such as nut-free or low-sugar options, which significantly fosters the market growth. However, many mixed energy bars contain added sugars, which limit their demand among health-conscious consumers who are seeking low-sugar or sugar-free options. In addition, limited shelf life of energy bars due to the presence of natural ingredients like nuts and fruits can lead to concerns about freshness and quality, thereby hampering the market growth. On the contrary, manufacturers are continually innovating with new flavors, textures, and formulations, catering to various dietary preferences such as vegan, gluten-free, and high-protein. Such developments are expected to offer lucrative opportunities for the expansion of the global market during the forecast period.
The global mixed energy bar market is segmented into ingredient type, nature, distribution channel, and region. On the basis of ingredient type, the market is divided into plant-based and animal-based. As per nature, it is segregated into organic and conventional. Depending on distribution channel, it is divided into supermarkets/hypermarkets, drug stores & pharmacies, convenience stores, online, and others . Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key FindingsBy ingredient type, the animal-based segment held the highest market share in 2023, and is expected to retain its dominance from 2024 to 2033.On the basis of nature, the conventional segment garnered the largest share in 2023, and is projected to continue the same trend throughout the forecast period.
Depending on distribution channel, the supermarkets/hypermarkets segment was the major shareholder 2023, and is expected to lead during the forecast period.
Region wise, North America was the key revenue generator in 2023, and is expected to emerge as the most lucrative market for mixed energy bar in the near future.
Competition AnalysisCompetitive analysis and profiles of the major players in the global mixed energy bar market include Mars, Incorporated., PROBAR LLC, McKee Foods Corporation, THG Plc, The Simply Good Foods Company, General Mills Inc., BellRing Brands, Inc, NuGo Nutrition, Inc., MONDELEZ INTERNATIONAL, INC, and Kellogg Company. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to sustain the intense competition and gain a strong foothold in the global market.
Key Market SegmentsBy Ingredient TypePlant-Based
Animal-Based
By NatureOrganic
Conventional
By Distribution ChannelSupermarkets/Hypermarkets
Drug Stores Pharmacies
Convenience Stores
Online
Others
By RegionNorth America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
Spain
UK
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
UAE
Argentina
Rest of LAMEA
Key Market PlayersMars, Incorporated.
PROBAR LLC
McKee Foods Corporation
THG plc
The Simply Good Foods Company
General Mills Inc.
BellRing Brands, Inc
NuGo Nutrition, Inc.
MONDELEZ INTERNATIONAL, INC
Kellogg Company