Mens Health Supplements Market By Product Type (Vitamins & Minerals, Protein Supplements, Herbal Supplements, Omega-3 Supplements, Probiotics, Others) , By Application (Energy & Endurance, Muscle Health, Sexual Health, Prostate Health, Bone Health, Immunity, Others) By Distribution Channel (Offline Provider, Online Providers) : Global Opportunity Analysis and Industry Forecast, 2024-2033
The men's health supplements market was valued at $63.8 billion in 2023, and is projected to reach $158.1 billion by 2033, growing at a CAGR of 9.5% from 2024 to 2033.
Men's supplements are products that aid and complement the daily consumption of dietary nutrients and provide much-needed nutrition to address the unique physiological and nutritional needs of men. Men have varying supplementation needs as compared to women due to differences in reproductive organs, hormones, and fat & muscle mass. They use supplements for various reasons from building muscle & boosting energy to improving athletic performance and regulating poor digestion concerns.
The growth of the global men's health supplements market is majorly driven by increase in health consciousness among men and rise in trend of bodybuilding and improving endurance. Furthermore, surge in geriatric population significantly contributes toward the growth of the global market. This is attributed to the fact that as the male population ages, the need for supplements increase simultaneously to address age-related health issues, such as prostate health, heart health, and maintaining vitality and energy levels. According to the World Health Organization, the number of people aged 60 years and older was 1 billion in 2019. This number is estimated to increase to 1.4 billion by 2030 and 2.1 billion by 2050, which will significantly propel the market growth. Moreover, increase in popularity of supplements that improve sexual health and performance, such as those promoting testosterone levels and libido, fosters the market growth. However, side effects associated with the use of men's health supplements restrain the market growth. For instance, potential risks include headache, gastrointestinal issues, skin reactions, or shortness of breath. Moreover, some supplements may interact with medications which result in adverse health outcomes, thereby restricting the growth of the market. On the contrary, continuous improvements in formulations have made it easier to create effective supplements tailored to men's health needs, which are anticipated to open new avenues for the expansion of the market during the forecast period. Furthermore, social media platforms and health influencers play a significant role in promoting men's health supplements, driving awareness and consumer interest.
The global men’s health supplements market size is segmented into product type, application, distribution channel, and region. Depending on product type, the market is categorized into vitamins & minerals, protein supplements, herbal supplements, omega-3 supplements, probiotics, and others. By application, it is segregated into energy & endurance, muscle health, sexual health, prostate health, bone health, immunity, and others. As per distribution channel, it is bifurcated into offline provider, and online providers. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key FindingsBy product type, the protein supplements segment is expected to garner significant market share by 2033.
On the basis of application, the muscle health segment is projected to be the major shareholder in the coming years.
Depending on distribution channel, the offline segment is anticipated to dominate the market during the forecast period.
Region wise, North America is likely to exhibit notable growth in the near future.
Competition AnalysisCompetitive analysis and profiles of the major players in the global men's health supplements market include Nature's Lab, Nordic Naturals, NOW Foods, Irwin Naturals, GNC, The Vitamin Shopee, Amway, Life Extension, New Chapter, Inc., and Metagenics LLC. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the competitive market.
Key Market SegmentsBy Product TypeVitamins Minerals
Protein Supplements
Herbal Supplements
Omega-3 Supplements
Probiotics
Others
By ApplicationEnergy Endurance
Muscle Health
Sexual Health
Prostate Health
Bone Health
Immunity
Others
By Distribution ChannelOffline Provider
Online Providers
By RegionNorth America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
Spain
UK
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
Rest of LAMEA
Key Market Players
Nature's Lab
Nordic Naturals
NOW Foods
Irwin Naturals
GNC
The Vitamin Shopee
Amway
Life Extension
New Chapter, Inc.
Metagenics LLC.