Media Monitoring Tools Market By Component (Software, Service), By Deployment Model (On Premise, Cloud), By Enterprise Size (Large Enterprises, SMEs), By Application (Print Media Monitoring, Social Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, Others), By Industry Vertical (BFSI, Healthcare, Media and Entertainment, Retail and E Commerce, IT and Telecom, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
Media monitoring is the process of scanning public information on print or digital platforms to find keywords on a particular topics of interest. It is the process by which millions of pieces of content are scanned, analyzed, and cataloged, according to the priorities of the client. In addition, it can be used to track mentions of a specific company, brand, or product across social channels, print media, and television and radio broadcasts in real-time. It surfaces industry trends and impending crises while they are still in the incubation phase.
Increase in usage of cloud-based solutions and the need for effective competitor analysis (industry trend monitoring) boosts the growth of the global media monitoring tools market size. In addition, the need for efficient crisis management tools in media monitoring tools market share positively impacts the growth of the market. However, high initial deployment, service costs, and data privacy concerns hamper the media monitoring tools market growth. On the contrary, advancements in the field of AI and machine learning (providing more capable monitoring tools) are expected to offer remunerative opportunities for expansion of the media monitoring tools market during the forecast period.
The media monitoring tools market is segmented on the basis of component, deployment model, enterprise size, application, industry vertical, and region. By component, the market is bifurcated into software and service. By deployment model, the market is segmented into on-premise and cloud. By enterprise size, it is categorized into large enterprises and SMEs. By application, it is divided into print media monitoring, social media monitoring, broadcast media monitoring, online media monitoring, and others.
By industry vertical, it is fragmented into BFSI, healthcare, media and entertainment, retail and e-commerce, IT and telecom, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the media monitoring tools market analysis are Agility PR Solutions LLC, BoomSonar Suite, Burrelles, Buzzcapture, Cision US Inc., Coosto, Critical Mention, Inc., Glean.info, Hootsuite Inc., Lucidya, M-Brain, Meltwater, SemanticForce, Snap Inc., The Social Media Research Foundation, Sprinklr, Inc., Talkwalker Inc., TVEyes Inc., Ubermetrics Technologies GmbH, and YouScan. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the media monitoring tools market analysis from 2021 to 2031 to identify the prevailing media monitoring tools market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the media monitoring tools market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global media monitoring tools market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Component
Software
Service
By Deployment Model
On Premise
Cloud
By Enterprise Size
Large Enterprises
SMEs
By Application
Print Media Monitoring
Social Media Monitoring
Social Media Monitoring Solution Type
Marketing
Monitoring and Analytics
Asset and content Management
Risk and Compliance
Broadcast Media Monitoring
Online Media Monitoring
Others
By Industry Vertical
BFSI
Healthcare
Media and Entertainment
Retail and E Commerce
IT and Telecom
Others
By Region
North America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Brazil
Mexico
UAE
Saudi Arabia
South Africa
Rest of LAMEA
Key Market Players
Agility PR Solutions LLC
BoomSonar Suite
Burrelles
Buzzcapture
Cision US Inc.
Coosto
Critical Mention, Inc.
Glean.info
Hootsuite Inc.
Lucidya
M-Brain
Meltwater
SemanticForce
Snap Inc.
The Social Media Research Foundation
Sprinklr, Inc.
Talkwalker Inc.
TVEyes Inc.
Ubermetrics Technologies GmbH
YouScan
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