Mascarpone Cheese Market By Type (Flavored, Unflavored), By Applications (Food and beverages, Food service industry, Retail and household), By Distribution channel (Hypermarket and Supermarket, Specialty Stores, Business to business, E-Commerce): Global O

Mascarpone Cheese Market By Type (Flavored, Unflavored), By Applications (Food and beverages, Food service industry, Retail and household), By Distribution channel (Hypermarket and Supermarket, Specialty Stores, Business to business, E-Commerce): Global Opportunity Analysis and Industry Forecast, 2023-2032

The Mascarpone Cheese Market was valued at $1,254.80 million in 2022 and is estimated to reach $1,940.80 million by 2032, exhibiting a CAGR of 4.6% from 2023 to 2032.

Mascarpone cheese is an elegantly creamy and rich Italian dairy product recognized for its mild, somewhat sweet flavor. It's traditionally created from cow's milk, specifically the cream on top. Mascarpone is a fresh cheese, which means it has not been matured like other cheeses.

Mascarpone is made by slowly heating cream and then adding an acid, such as lemon juice or citric acid, which causes the cream's proteins to coagulate. The mixture is then set aside to allow the curds to develop. These curds are then squeezed and treated to achieve the smooth, velvety texture of mascarpone.

Quick-service restaurants are specific kinds of restaurants that are into serving fast food. Some of the popular examples of QSR include Pizza Hut, Domino’s Pizza, Taco Bell, Burger King, Subway, McDonald's, Starbucks, and KFC. Cheese has been widely accepted in the cuisines by the QSRs. Domino’s, a popular QSR across the world, sells 3 million pizzas every day and has 18,000 stores in more than 90 countries around the world. The brand is likely to expand its presence in the developing countries. Furthermore, other QSRs are following suit and are rapidly expanding across the world with the growing popularity of fast food. Furthermore, factors such as value-priced offerings, younger demographics, and the growth in online food ordering owing to the emergence of food aggregators are expected to be the key growth drivers for QSR business which is propelling the demand for cheese as well. Therefore, the proliferation of QSRs propels the growth of the mascarpone cheese market.

Cheese is a popular dietary source for various nutrition and health-promoting compounds, which help the body to function properly. It provides a larger number of nutritional supplements in concentrated form. Nutrients such as protein, calcium, phosphorus, zinc, vitamins A, B12, and sodium are the most commonly found elements in cheese. Cheese also contains a large amount of protein which can vary from 15 grams to 45 grams (per 100 gram) as per the type of cheese. Other nutrients present in the cheese include calcium which is beneficial for the strong bone and teeth; zinc which helps to maintain a healthy immune system, vitamin A necessary for good vision, heart, kidney & lung function; vitamin B12 is important for the nervous system & blood production. Increased demand for cheese is likely to be witnessed owing to its associated health benefits.

The market for mascarpone cheese is struggling to expand since substitutes are readily available. A range of alternative goods have appeared that offer mascarpone's textures and flavors but with alleged health benefits as customers become more health-conscious and explore dietary options. Customers could choose alternatives to mascarpone such as cream cheese, ricotta cheese, Greek yoghurt, and plant-based products. These substitutes frequently make claims about having fewer calories, fat, or lactose, making them tempting to people who are health-conscious.

The Italian market for cheese mascarpone has been significantly impacted by the Russian embargo and counterfeiting activities. Russian agricultural exports, particularly those from Italy, were subject to an embargo, which limited the availability of genuine Italian mascarpone cheese on the Russian market. As a result, dishonest actors have seized this opportunity by making fake mascarpone cheese and attempting to pass it off as authentic Italian goods. This fake mascarpone not only damages the reputation of genuine Italian cheese but also poses risks to customers due to significant discrepancies in quality and safety requirements.

The impacts of the ban are two-fold, first, fewer Italian producers may export to Russia, which limits their chances for future growth. Second, the proliferation of fake mascarpone threatens the integrity of the market and undermines customer confidence, which could reduce demand for real Italian mascarpone. Italian manufacturers must work with foreign authorities to deter and stop the use of counterfeit goods to address this problem. To maintain the integrity of the Italian mascarpone market in the face of these difficulties, it is imperative to strengthen quality control procedures, place an emphasis on genuine brands, and cooperate with regulatory organizations.

Around the world, more individuals are switching to vegetarian and vegan diets. According to an Ipsos Mori survey, about 25% of people worldwide identify as flexitarian, vegetarian, or vegan. As a result, businesses are investing into cutting-edge plant-based goods like cheese without dairy. Popular brands are releasing plant-based mascarpone cheese variants that closely resemble the flavor and texture of conventional cheese, increasing the variety of alternatives available to customers.

The market for plant-based mascarpone cheese is anticipated to develop significantly durig the forecast period because of changing customer preferences, growing health awareness, and the growing plant-based food trend. The demand for premium dairy-free substitutes rises as more people embrace vegan or dairy-free diets, providing a fantastic potential for plant-based mascarpone to prosper. The increased understanding of environmental sustainability and animal welfare issues supports this trend.

The mascarpone cheese market is segmented on the basis of type, application, distribution channel, and region. By type, the market is bifurcated into flavored and unflavored. By application, the market is classified into food & beverage, food service industry, and retail/household. By distribution channel, the market is categorized into hypermarkets/supermarkets, food specialty stores, convenience stores, and e-commerce. By region, the market is analyzed across North America, Asia-Pacific, Europe, and LAMEA.

The major players analyzed in this report include Granarolo S.p.A., Ferraro Dairy Foods, Newlat Food S.p.A., Vermont Creamery, LLC., Quality Cheese Inc., Dairy Craft, Arthur Schuman Inc., Di Stefano Cheese, and Crave Brothers Farmstead Cheese LL C.

Key Market Segments

By Distribution channel

Hypermarket and Supermarket
Specialty Stores
Business to business
E-Commerce

By Type

Flavored
Unflavored

By Applications

Food and beverages
Food service industry
Retail and household

By Region

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
Argentina
South Africa
Saudi Arabia
Rest of LAMEA
Key Market Players
BelGioioso Cheese Inc.
Newlat Food S.p.A.
Di Stefano Cheese
Quality Cheese Inc.
Arthur Schuman Inc.
Granarolo S.p.A.
Crave Brothers Farmstead Cheese LLC.
Ferraro Dairy Foods
Vermont Creamery, LLC.
Dairy Craft

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