Malted Milk Market By Source (Barley, Wheat, Rye), By Product Type (Dry, Liquid), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Sales Channels, Business to Business): Global Opportunity Analysis and Industry Forecast, 2023-2

Malted Milk Market By Source (Barley, Wheat, Rye), By Product Type (Dry, Liquid), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Sales Channels, Business to Business): Global Opportunity Analysis and Industry Forecast, 2023-2032

The malted milk market was valued at $1,926.5 million in 2022 and is estimated to reach $3,318.7 million by 2032, exhibiting a CAGR of 5.8% from 2023 to 2032. Malt is a broad category of processed cereals that comes in a variety of market-specific varieties, including malt for brewers and beers (which includes both standard and specialty malts), malt for distilling, and malt for culinary uses.

Malts are widely accepted in food and beverages application owing to their functional properties. Specialty malts, as much as 25% of its total volume production are used to deliver flavor, color and functionality to a wide range of food products including baked goods, bars, cereal, cookies, crackers, granola, gravies, roux, prepared food, pet food, snack food and many more. For instance, the color of dark roasted malts is much more intense and soluble with 70% of the flour solubilized. Dark roasted malt flours provide a source of fine, dispersed dark flour containing large amounts of soluble color. They work well in dark bread, cookie and cake mixes, as well as baked and extruded pet food applications. Hence, malt as flavoring agent or coloring agent in the food industry, helps drive the demand for the product in the global market. Therefore, the demand for malt is rising in the market which is rising the awareness toward and other malt-based products including milk.

Malt may uncommonly induce symptoms of food allergy in sensitized individuals, including Baker's asthma, urticaria, facial itching, Quincke edema, systemic symptoms and anaphylaxis. Symptoms usually occurred after the consumption of Malt-containing chocolate drinks and Malt-containing snack products. After consuming beer and a snack made of maize, a 21-year-old atopic lady experienced wheezy dyspnea, urticaria, and facial edoema. Skin-specific IgE was found, and beer, barley, malt, wheat, maize, rye, rice, and oat flour all produced positive specific IgE results. This patient experienced type I hypersensitivity to corn and barley/malt. She also exhibited IgE reactivity to wheat and other grains, but neither of these foods produced any symptoms when she ate them, suggesting that she may have latent sensitization to them.

Clean-label trend has been gaining its importance in some of the main sectors of food and beverages industry. Clean label refers to food or beverage products being free from artificial flavors, colors and preservatives. But now the category has evolved. Consumers seek to know the origin of the ingredients in their food and beverages products that they consumer on daily-basis. Hence food manufacturers and brewers strategize on replacing its artificial or synthetic ingredients with natural or organic ingredients. Naturally derived specialty malt as an ingredient, play a key role in processing of various food products including alcoholic beverages. Thus, rise in trend of clean-label paves way for the growth of the global malted milk market significantly in terms of value sales during the forecast period.

Over the past couple of years, there has been rise in consumption for different types of functional as well as fortified beverages owing to the rise in awareness about the health benefits associated with the beverages. According to Malt Products Corporation, almost one-third of consumers have increased their consumption of nutrient oriented beverages in the last five years and now most of these target customers seek products with natural and clean ingredients. Malt-based beverages offers not only unique flavor profiles and subtle sweetness but also a low glycemic index and superior nutritional profile as compared to other natural sweeteners such as sugar cane or high fructose corn syrups. This nutritional profile of malt-based functional beverages caters to the requirements and needs of health-conscious customers, which paves way for global malted milk market to gain traction in the global market.

The malted milk market is segmented on the basis of product type, source, distribution channel, and region. On the basis of product type, the market is bifurcated into powder and liquid. On the basis of source, the market is classified into barley, wheat, and rye. On the basis of distribution channel, the market is categorized into hypermarkets/supermarkets, specialty stores, online sales channels, and Business to business. On the basis of region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The players operating in the global malted milk market have adopted various developmental strategies to increase their market share, gain profitability, and remain competitive in the market. The key players operating in the isolate whey protein market include – Axereal, Barmalt, Briess Malt & Ingredients, Cargill, Inc., CereX BV, Crisp Malting, GrainCorp Limited, Groupe Soufflet, Holland Malt, Imperial Malt Limited, Malteurop, Maltexco S.A., Malt products, Muntons plc, Puremalt, Rahr Corporation and Simpsons Malt Limited. Key findings of study. On the basis of source, the barley segment dominated the global market in the year 2022. On the basis of product type, the liquid segment dominated the global market in the year 2022. On the basis of distribution channel, the business to business segment dominated the global market in the year 2022. On the basis of region, North America dominated the global market in the year 2022.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the malted milk market analysis from 2022 to 2032 to identify the prevailing malted milk market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the malted milk market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global malted milk market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Source

Barley
Wheat
Rye

By Product Type

Dry
Liquid

By Distribution Channel

Supermarkets/Hypermarkets
Specialty Stores
Online Sales Channels
Business to Business

By Region

North America
U.S.
Canada
Mexico
Europe
UK
France
Germany
Italy
Spain
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa,
Saudi Arabia
Rest of LAMEA

Key Market Players

Nestle S.A.
King Arthur Baking Company, Inc.
PMV Malting
Unilever PLC
Malt Products Corporation
Associated British Foods PLC
Reckitt Benckiser Group PLC
The Hain Celestial Group, Inc.
Imperial Malts Ltd.
Gujarat Cooperative Milk Marketing Federation Ltd.

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