Liquid Packaging Carton Market By Carton Type (Brick Liquid Cartons, Shaped Liquid Cartons, Gable Top Cartons), By Shelf Life (Long Shelf Life Cartons, Short Shelf Life Cartons), By End Use (Liquid Dairy Products, Non-Carbonated Soft Drinks, Liquid Foods, Alcoholic Drinks): Global Opportunity Analysis and Industry Forecast, 2023-2032
The global liquid packaging carton market was valued at $19.8 billion in 2022, and is projected to reach $32.7 billion by 2032, growing at a CAGR of 5.2% from 2023 to 2032.
A liquid packaging carton is a type of container used to transport and store drinks like milk, fruit juices, and other beverages. It is made from layers of paperboard, polyethylene, and aluminum foil, all of which contribute to its strength, barrier qualities, and resistance to moisture, light, and air. Liquid packaging cartons are made to be aseptic, which means they can preserve the sterility of the liquid contents without refrigeration for a long time. These cartons are available in various volumes and designs, including slim, base, and gable top. They frequently have a plastic cap or spout that can be easily opened and closed and can be resealed.
The wide utilization of liquid packaging cartons for packaging of packed food and beverages drives the growth of the market. The quality, freshness, and flavor of the contents are preserved due to the superior protection that liquid packaging cartons offer against moisture, light, and air. Liquid packaging cartons are often designed for aseptic packaging, meaning the contents are sterilized and the cartons are filled and sealed in a sterile environment. This procedure eliminates the need for refrigeration and lowers the risk of deterioration by ensuring that the packaged foods and beverages remain free of bacteria and other microbes.
Liquid packaging cartons are less harmful to the environment compared to various other packaging materials. Efforts are being made to use more recycled materials in their production, however they are typically made from renewable resources, like paperboard made from trees. In addition, compared to other packaging solutions, they have a lower carbon impact and use less energy and water during manufacturing. Moreover, the cartons used for liquid packaging offer enough space to accommodate branding, product details, and attractive designs. The packaged food and beverages have more visual appeal and greater marketing potential due to the enormous printing surface area that producers can use to display their brand, product attributes, nutritional data, and promotional messaging. Owing to these factors, liquid packaging cartons provide convenience, product protection, sustainability, and marketing potential, making them a popular option for packed foods and beverages, thereby leading to the expansion of the market.
The market's expansion has been significantly fueled by technological developments in liquid packaging cartons. By introducing new features, enhancing functionality, and addressing requests from customers, these developments have expanded the uses for liquid packing cartons and raised their appeal. Better coatings and barrier materials were developed for liquid packaging cartons due to technological advances. These developments have improved the cartons' capacity to protect their contents from light, air, moisture, and outside odors, improving the shelf life of the packed foods and drinks. Liquid packing cartons are now suited for a larger range of products, including those that need higher degrees of protection, due to improved barrier qualities. Technological advancements have introduced various convenience features to liquid packaging cartons, making them more user-friendly and appealing to consumers. These characteristics include resealable spouts, simple-to-open caps, portion control choices, and ergonomic designs for ease handling and pouring. As a result of these developments, liquid packing cartons are now more convenient and useful, better suiting the changing lifestyles and preferences of consumers.
Liquid packing cartons have seen technological developments to raise their sustainability rating due to environmental concerns. The development of more environmentally friendly carton solutions, such as the use of renewable materials, enhanced recyclability, and decreased carbon footprint, is a result of developments in material science and production techniques. Consumers and businesses who care about the environment have responded favorably to these sustainability advances, which have sparked the acceptance of liquid packaging cartons as a more environmentally friendly packaging alternative. Owing to these factors, the market for liquid packaging cartons is expanding because of technological advancements in these products that have improved barrier properties, aseptic packaging innovations, convenience features, sustainability enhancements, and customization options.
Low-cost alternatives like polyethylene and polyethylene terephthalate (PET) are the key restriction preventing the liquid packaging carton market from expanding. For liquid packing, PET and PE materials are typically less expensive than cartons. Production expenses are decreased because they are made in massive quantities and are easily accessible. In addition, manufacturers find PET and PE to be appealing options due to their lower costs, particularly in price-sensitive markets or for products with narrower profit margins.
They can be utilized for many different forms of packaging, such as bottles, containers, and pouches to accommodate various liquid product shapes and sizes. Recycling these materials can reduce trash and their harmful impact on the environment by transforming them into new packaging or other products. Recyclability ideally matches the growing consumer desire for packaging options that are environmentally beneficial. All these factors cause the availability of alternatives to limit market expansion.
The use of eco-friendly and sustainable packaging cartons seems an excellent growth opportunity for the liquid packaging carton market. Paperboard, which is mostly made from trees, is used to make paper-based cartons. Compared to other forms of packaging like glass or plastic, they have a lesser carbon footprint. Cartons made of paper are lightweight, which lowers the cost of shipping and transportation. Their minimal form makes optimum use of available space during storage and transit, reducing waste and enhancing logistical effectiveness. Typically, layers of polyethylene and aluminum foil are applied to paper-based cartons to provide them with outstanding barrier qualities. This prolongs the shelf life of the packaged liquids by protecting the contents from atmospheric odors, moisture, light, and oxygen. These considerations created a fantastic opportunity for expansion as the demand for environmentally friendly and sustainable liquid packaging cartons increased.
The liquid packaging carton market is segmented based on carton type, shelf life, end use, and region. Depending on carton type, the market is categorized into brick liquid cartons, gable top cartons, and shaped liquid cartons. On the basis of shelf life, it is classified into long shelf-life cartons and short shelf-life cartons. By end use, it is classified into liquid dairy products, non-carbonated soft drinks, liquid foods, alcoholic drinks, and others. Region-wise, the liquid packaging carton market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Some of the major players analyzed in this report are Adam Pack S.A., Atlas Packaging, Elopak, Greatview Aseptic Packaging, ITC Limited, Nippon Paper Industries Co., Ltd., Refresco Group, Stora Enso, Tetra Laval Group, and WestRock Company. These players have adopted various key strategies including expansion, acquisition, product launch, joint venture, and partnership to increase their market share.
Key Benefits For StakeholdersThis report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the liquid packaging carton market analysis from 2022 to 2032 to identify the prevailing liquid packaging carton market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the liquid packaging carton market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global liquid packaging carton market trends, key players, market segments, application areas, and market growth strategies.
Key Market SegmentsBy Carton TypeBrick Liquid Cartons
Shaped Liquid Cartons
Gable Top Cartons
By Shelf LifeLong Shelf Life Cartons
Short Shelf Life Cartons
By End UseLiquid Dairy Products
Non-Carbonated Soft Drinks
Liquid Foods
Alcoholic Drinks
By RegionNorth America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
LAMEA
Brazil
Saudi Arabia
South Africa
Rest of LAMEA
Key Market Players
NIPPON PAPER INDUSTRIES CO., LTD.
Adam Pack S.A.
Greatview Aseptic Packaging
Tetra Laval Group
ITC Limited
Refresco Group
Stora Enso
Elopak
Atlas Packaging
WestRock Company
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