IoT in Retail Market By Offering (Solution, Service), By Application (Supply Chain Operations Management, Customer Management, Sales and Customer Management, Asset Management, Others), By Deployment Mode (On-premise, Cloud), By Enterprise Size (Large Enterprise, SMEs): Global Opportunity Analysis and Industry Forecast, 2021-2031
Internet of Things (IoT) describes the network of physical objects that are embedded with sensors, software, and other technologies for the purpose of connecting and exchanging data with other devices and systems over the internet. These devices range from ordinary household objects to sophisticated industrial tools. Over the past few years, IoT has become one of the most important technologies across the globe. IoT devices share the data that is collected by IoT sensors or other edge devices where data is sent to cloud server to be analyzed. These devices further communicate with other related devices and act on the information they get from one another. These devices do most of their work without human intervention, although people can interact with these devices.
Use of IoT in the retail industry is closely related to GPS and RFID technologies that help brands track products throughout the entire supply chain process. It gives retailers visibility they need to track product movement, conditions, and track location, as well as predict an exact delivery time.
Factors such as effective store space monitoring, inventory management, supply chain management, and customer behavior monitoring drive demand for internet of things (IoT) in the retail market. Moreover, optimizing and automating the supply chain is one of the main factors for IoT adoption among retailers. Connectivity technologies, including digital signage, top-of-the-shelf displays, beacons, and price displays, provide opportunities for a brand to access large volumes of data on customer activity during in-store shopping.
However, data security & privacy concerns and high implementation & maintenance cost of IoT devices restrain growth of the market globally. On the contrary, reduction in cost of connected devices and IoT traction among SMEs is expected to create lucrative opportunities for expansion of the IoT in retail market globally.
The IoT in retail market is segmented on the basis of offering, organization size, deployment, application, and region. On the basis of offering, the market is segmented into solutions and services. Depending on solutions, the market is segmented into hardware and platforms. Depending on platforms, the market is segmented into device management, application management, and connectivity management.
According to organization size, it is fragmented into large enterprises and SMEs. On the basis of deployment, the market is segmented into cloud and on-premise. Depending on application, the market is segregated into supply chain operations management, customer management, sales & customer management, asset management, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The IoT in retail market is dominated by key players such as Cisco System, Inc., International Business Machine Corporation, Intel Corporation, Microsoft Corporation, PTC, Huawei technologies Co. Ltd., Sierra Wireless, Amazon Web Service (AWS), SAP SE, Software AG, Bosch.IO GmbH, Google LLC., NEC Corporation, Oracle Corporation, AT&T Intellectual Property, Vodafone Idea limited, and Happiest Minds.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the iot in retail market analysis from 2021 to 2031 to identify the prevailing iot in retail market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the iot in retail market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global iot in retail market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Offering
Solution
Service
By Application
Supply Chain Operations Management
Customer Management
Sales and Customer Management
Asset Management
Others
By Deployment Mode
On-premise
Cloud
By Enterprise Size
Large Enterprise
SMEs
By Region
North America
U.S.
Canada
Europe
United Kingdom
Germany
France
Italy
Spain
Netherlands
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest Of Asia Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
PTC
Huawei technologies Co. Ltd.
Amazon Web Service (AWS)
SAP SE
Software AG
Bosch.IO GmbH
Google LLC
NEC Corporation
Oracle Corporation
AT&T Intellectual Property
Vodafone Idea Limited
Cisco System, Inc.
International Business Machine Corporation
Intel Corporation
Microsoft Corporation
Happiest Minds
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