IP Geo-Location Services Market By API Package (Basic API Packages, Core API Package, Extended IP Geolocation API), By Enterprise Size (Small and Medium Enterprises, Large Enterprises), By Application (Localize Web Content, Fraud Detection, Target Advertisement, Digital Rights Management, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
The IP geo-location services market was valued at $2,349.1 million in 2021, and is projected to reach $7,392.49 million by 2031, registering a CAGR of 12.42% from 2022 to 2031. IP geolocation services connect a device's IP address to its physical location in the globe. Data connected with IP geolocation services include tracking and identifying users’ continents, countries, cities, and time zone.
The accuracy of IP geolocation services varies depending on the database used, but it is generally accurate within a few hundred kilometers of the connectivity networks. The majority of the time, anyone (a person or a company) can pay for geolocation services through a subscription service. Although there are some free IP geolocation services offered, the premium services typically offer location services that are more precise, for example, at zeroing in on a postal code level.
The need for location-based intelligence is likely to increase during the forecast period, which is expected to lead to a noticeable expansion in IP geolocation services system market. Furthermore, burgeoning smartphone penetration along with growing reliance application of machine learning (ML) have driven the growth of the market. However, the primary problem constraining market development is the growing market for virtual private network (VPN) services. On the other hand, surge in digital marketing is anticipated to drive the market for IP geolocation services systems during the forecast period.
The global IP geolocation services market research is segmented into API packages, enterprise size, application, end users, and regions. On the basis of the solution, the market is bifurcated into basic API packages, core API packages, and extended IP Geolocation API. By enterprise size, it is divided into small & medium-sized enterprises (SMEs) and large enterprises. Based on the application the market is segmented into localized web content, fraud detection, target advertisement, digital rights management, and others.
Region-wise, the IP geolocation services system market trends are analyzed across North America (U.S. and Canada), Europe (UK, Germany, France, Italy, Spain and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and Rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa). Key players operating in the market include Akamai Technologies, Inc., Apilayer GmbH (Idera, Inc.), BigDataCloud Pty. Ltd., Digital Element Inc., Hexasoft Development Sdn Bhd. (IP2Location.com), KickFire Inc. (International Data Group (IDG, Inc.), MaxMind, Inc., Neustar, Inc. (TransUnion Holding Company, Inc.), Pitney Bowes Inc., and TIBCO Software Inc. (TIBCO Engage).
Key Market Segments
By API Package
Basic API Packages
Core API Package
Extended IP Geolocation API
By Enterprise Size
Small and Medium Enterprises
Large Enterprises
By Application
Localize Web Content
Fraud Detection
Target Advertisement
Digital Rights Management
Others
By Region
North America
U.S.
Canada
Europe
Germany
Italy
France
Spain
UK
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
Pitney Bowes Inc.
Akamai Technologies, Inc.
Apilayer GmbH (Ipstack)
BigDataCloud Pty. Ltd.
Digital Element Inc.
Geobyte
Hexasoft Development (IP2Location.com)
KickFire Inc.
MaxMind, Inc.
Neustar, Inc.
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