Household Cleaners Market By Type (Surface Cleaner, Glass Cleaner, Toilet Bowl Cleaner, Specialty Cleaners, Bleaches, Other), By Application (Kitchen Cleaners, Bathroom Cleaners, Fabric Care, Floor Cleaners), By Distribution Channel (Online, Offline): Glo

Household Cleaners Market By Type (Surface Cleaner, Glass Cleaner, Toilet Bowl Cleaner, Specialty Cleaners, Bleaches, Other), By Application (Kitchen Cleaners, Bathroom Cleaners, Fabric Care, Floor Cleaners), By Distribution Channel (Online, Offline): Global Opportunity Analysis and Industry Forecast, 2022-2031

The household cleaners market size was $ 34,145 million in 2021 and is estimated to reach $53,254.6 million by 2031, registering a CAGR of 4.6% from 2022 to 2031.

Household cleaner is a chemical cleaning agents designed to clean and disinfect surfaces at home. It is used for a wide variety of cleaning tasks, including removing stains, sanitizing surfaces, and eliminating odors. Different types of household cleaning products are offered by manufacturers such as surface cleaner, glass cleaner, toilet bowl cleaner, specialty cleaners, and bleaches. From powerful chemical solutions to eco-friendly alternatives, there is a wide range of household cleaners available to suit every cleaning need and preference.

Consumers are becoming more hygiene conscious and looking for effective cleaners. With the ongoing pandemic, there has been a heightened awareness of the importance of cleanliness and hygiene, which has led to an increase in the demand for household cleaners, which is driving the growth of the market. Furthermore, to cater to the increasing demand, manufacturers are intensively launching and distributing cleaners in the retail market.

Hypermarkets and supermarkets are the primary and the most important distribution channels due to their high penetration. In addition, specialty stores and online stores serve as popular retail channels for household cleaners. Furthermore, top players such as Reckitt Benckiser and Procter & Gamble are investing in improving their digital presence across the U.S. This is attributed to the fact that online channels are rapidly gaining popularity owing to the availability of desired brands and products coupled with easy home delivery and convenient payment options. Thus, rapid emergence of modern retail sales channel is expected to propel the growth of the household cleaners market in the upcoming years.

Natural cleaners are becoming increasingly popular among consumers owing to increase in consumer awareness of the potential health and environmental risks associated with traditional chemical cleaners. As consumers become more concerned about the impact of cleaning products on health and the environment, they are shifting their preference toward natural cleaners as a safer and more sustainable alternative to synthetic and harmful chemicals. Moreover, eco-friendly and sustainable lifestyles have led to an increase in demand for natural cleaning products, including natural cleaners. Consumers are willing to pay more for products that are eco-friendly. Therefore, increased awareness regarding the benefits of organic products and rise in environmental pollution issues are encouraging consumers to majorly opt for natural products, which is expected to propel the growth of the household cleaners market in the upcoming years.

However, lack of consumer retention is a major challenge for household cleaner manufacturers and distributors. Many consumers tend to switch between different brands and types of household cleaners, making it difficult for companies to retain customers and maintain a loyal customer base. Major factor responsible for switching between varied brands and types of household cleaners includes constant search for new and innovative products that offer better performance, convenience, or environmental sustainability. As a result, they may switch to a new brand or type of cleaner that offers these features. In addition, the household cleaners market is highly competitive, with many brands competing for consumer attention and market share. This can make it difficult for companies to stand out and differentiate themselves from their competitors, leading to low customer retention rates.

Increase in number of large retail stores including supermarkets and hypermarkets in developing economies has enabled easier availability of household cleaners such as surface cleaner, glass cleaner, toilet bowl cleaner, specialty cleaners, and bleaches, as these stores help increase the sales of household cleaners. Supermarkets & hypermarkets and specialty stores have served as key distribution channels for various cleaning products. The growing retail sector in developing countries such as India, China, Chile, and Thailand is expected to create more opportunities for household cleaner manufacturers in the upcoming years.

According to the market analysis, the global household cleaners market is segmented into type, application, distribution channel, and region. By type, it is divided into surface cleaner, glass cleaner, toilet bowl cleaner, specialty cleaners, bleaches, and others. Depending on application, it is segregated into kitchen cleaners, bathroom cleaners, fabric care, and floor cleaners. As per distribution channel, it is fragmented into online and offline. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).

The players in the household cleaners market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the household cleaners market.

The key players operating in the household cleaners market include Church & Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Kao Corp., Reckitt Benckiser Group PLC, S. C. Johnson & Son Inc., and The Procter & Gamble Company.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the household cleaners market analysis from 2021 to 2031 to identify the prevailing household cleaners market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the household cleaners market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global household cleaners market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Application

Kitchen Cleaners
Bathroom Cleaners
Fabric Care
Floor Cleaners

By Distribution Channel

Online
Offline
Sub type
Hypermarkets and Supermarkets
Convenience Stores
Specialty Stores
Others

By Type

Bleaches
Other
Surface Cleaner
Glass Cleaner
Toilet Bowl Cleaner
Specialty Cleaners

By Region

North America
U.S.
Canada
Mexico
Europe
Germany
France
Italy
Spain
UK
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Thailand
Malaysia
Indonesia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa,
Saudi Arabia
UAE
Argentina
Rest of LAMEA
Key Market Players
S. C. Johnson & Son Inc.
The Clorox Company
Hindustan Unilever Limited
McBride plc
RSPL Group Pvt. Ltd.
Godrej Consumer Products Limited
The Procter & Gamble Company
Reckitt Benckiser Group PLC
Kao Corporation
Jyothy Labs Limited
Saraya Co. Ltd.
Formula Corp.
Henkel AG & Co. KGaA
Church & Dwight Co., Inc.
Colgate-Palmolive Company

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