House and Floor Cleaner Market By Type (Floor Cleaner, Specialized Cleaner, Multipurpose Cleaner) , By Application (Bathroom, Kitchen, Floor, Fabric, Others) By Industrial Vertical (Commercial, Household, Others) : Global Opportunity Analysis and Industry Forecast, 2024-2033
House and Floor Cleaner Market
The house and floor cleaner market was valued at $13.8 billion in 2023 and is projected to reach $24.0 billion by 2033, growing at a CAGR of 5.8% from 2024 to 2033.
House and floor cleaner is a formulation created to remove dirt, bacteria, and grime from residential & commercial spaces, making them neat & hygienic. The effectiveness of cleaners depends on their formulation and the type of surface they are used on. They are widely utilized in households, offices, healthcare facilities, educational institutions, and manufacturing & distribution industries. The core ingredients that form a cleaner include surfactant, builder, solvents, pH adjusters, dyes, and fragrances.
Increase in awareness pertaining to health and hygiene after the COVID-19 pandemic has been a significant driver of the house and floor cleaner market. In addition, rise in urbanization and commercialization has upsurged the construction of buildings, hence fueling the demand for house and floor cleaners. Furthermore, the popularity of e-commerce is boosting the sale of cleaners, thereby propelling the market growth. A notable trend gaining prominence in the market is surge in demand for eco-friendly cleaners. As consumers have become aware of the hazardous impact of conventional chemical cleaners upon environment & human health, the demand for eco-friendly and biodegradable cleaners is witnessing a considerable surge.
However, house and floor cleaners face stringent competition from alternatives such as detergents & conventional cleaning methods, hampering the development of the market. Moreover, the presence of multiple players with competent products has led to saturation and price sensitivity, restraining the market growth significantly. On the contrary, increase in preference for cleaning through robotic equipment has presented opportunities for the manufacturers to develop house and floor cleaners that complement their mechanism & enhance the effectiveness of cleaning process. As several companies such as Dyson, GSK, and Skyline Robotics are focused on launching robotic wet cleaning equipment, the house and floor cleaner market is anticipated to witness new avenues for its growth.
Segment ReviewThe house and floor cleaner market is segmented into type, application, industrial vertical, and region. On the basis of type, the market is divided into floor cleaner, specialized cleaner, and multipurpose cleaner. Depending on application, it is classified into bathroom, kitchen, floor, fabric, and others. As per industrial vertical, it is categorized into commercial, household, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key FindingsOn the basis of type, the floor cleaner segment dominates the market.
Depending on application, the bathroom segment acquires a high stake in the market.
As per industrial vertical, the commercial segment accounts for a high share of the house and floor cleaner market.
Region wise, Asia-Pacific is the highest revenue generator in the market.
Competition AnalysisThe major players of the global house and floor cleaner market include Hindustan Unilever Ltd., Dettol, SC Johnson, Reckitt Benckiser Group PLC, Dazzl, Domex, Future Consumer Enterprise, Dabur India Ltd., Cif, and Colin. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the competitive market.
Key Market SegmentsBy TypeFloor Cleaner
Specialized Cleaner
Multipurpose Cleaner
By ApplicationBathroom
Kitchen
Floor
Fabric
Others
By Industrial VerticalCommercial
Household
Others
By RegionNorth America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
Spain
UK
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
Argentina
Rest of LAMEA
Key Market PlayersHindustan Unilever Ltd
Dettol
SC Johnson
Reckitt Benckiser Group PLC
Dazzl
Domex
Future Consumer Enterprise
Dabur India Ltd
Cif
Colin