At-Home Fitness Equipment Market By Product Type (Cardiovascular Training Equipment, Free Weights, Power Racks), By Distribution Channel (Dealers, Online, Retail, Gyms/Clubs), By End User (Households, Apartment, Gym in Apartment), By Price Point (Low, Mid, Luxury): Global Opportunity Analysis and Industry Forecast, 2024-2035
The global at-home fitness equipment market was valued at $8,574.0 million in 2023, and is projected to reach $21,422.1 million by 2035, registering a CAGR of 8.2% from 2024 to 2035.
Fitness equipment is any machine or device required for physical exercise to manage overall weight, improve physical stamina, and develop muscular strength. The demand for at-home fitness equipment has increased globally, due to an increase in awareness toward leading a healthy lifestyle. The most commonly used at-home fitness equipment includes treadmills, stationary cycles, free weights, ellipticals & others. The increase in the prevalence of obesity and the rise in health consciousness have majorly boosted the growth of the global at-home fitness equipment market. Furthermore, the upsurge in the urban population, rise in disposable income, urge among individuals to maintain their well-being, increase in the trend of bodybuilding, and rise in government initiatives to promote healthy life have fueled the adoption of at-home fitness equipment.
The adoption of at-home fitness equipment is expected to increase in the coming years. A sedentary lifestyle and hectic schedules have led to the adoption of at-home fitness equipment. Exercising at home using fitness equipment saves gym membership expenses, which acts as a key driving force in the global market. However, space limitations and the high cost of equipment restrain the market growth.
The penetration of at-home fitness equipment usage is the highest in the U.S. Free weights are among the most commonly used strength equipment and offer fixed as well as adjustable weights. At-home gym equipment is available with cables and adjustable pulleys that provide options for abdominal, arm, shoulder back, and chest exercises, leg presses, and calf raises offering customization in a single multipurpose equipment. Furthermore, leading players in the industry are coming up with innovative solutions. For instance, Life Fitness, one of the players operating in the market, offers an F3 folding treadmill to home consumers with wireless telemetry heart rate monitoring and the convenience of minimal storage space.
The global at-home fitness equipment market is segmented into product type, distribution channel, end user, price point, and region. Depending on product type, the at-home fitness equipment market is categorized into cardiovascular training equipment, free weights, and power racks. The cardiovascular training equipment segment is sub-segmented into treadmills, stationary cycles, rowing machines, elliptical & others. By distribution channel, the market is segregated into dealers, online, retail, and gyms/clubs. The online segment is further bifurcated into direct distribution and third-party retailers. The retail segment is subdivided into mass retailer and specialty retailer. On the basis of end user, the market is differentiated into households, apartment, and gym in apartment. As per price point, it is fragmented into low, mid, and luxury.
Companies can operate their businesses in highly competitive market by launching new products or updated versions of existing products. Partnership/collaboration agreement with key stakeholders is expected to be a key strategy to sustain in the market. In the recent past, many leading players opted for product launch or partnership strategies to strengthen their foothold in the market. To understand the key trends of the market, strategies of leading players are analyzed in the report. Some of the key players in the at-home fitness equipment market analysis include Tonal Systems, Inc., ICON Health & Fitness, Inc., PENT, Technogym, Louis Vuitton, PELOTON, NOHrD, Nordic Track, ProForm, Precor, Inc., Schwinn, JTX Fitness, Keiser Corporation, Corepump, and York Barbell.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the at-home fitness equipment market analysis from 2023 to 2035 to identify the prevailing at-home fitness equipment market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the at-home fitness equipment market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global at-home fitness equipment market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Price Point
Low
Mid
Luxury
By Product Type
Cardiovascular Training Equipment
Sub-Type
Treadmills
Stationary Cycles
Rowing Machines
Elliptical and Others
Free Weights
Power Racks
By Distribution Channel
Dealers
Online
Sub-Type
Direct Distribution
3rd Party Retailers
Retail
Sub-Type
Mass Retailer
Specialty Retailer
Gyms/Clubs
By End User
Households
Apartment
Gym in Apartment
By Region
North America
U.S.
Canada
Mexico
Europe
Germany
France
Italy
Spain
UK
Rest of Europe
Asia-Pacific
China
India
Japan
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
COREPUMP
ICON
JTX FITNESS
Keiser Corporation
Louis Vuitton
NOHRD
NORDIC TRACK
PELOTON
Precor
Proform
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- CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
- CHAPTER 2: EXECUTIVE SUMMARY
- 2.1. CXO perspective
- CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter’s five forces analysis
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.2. Restraints
- 3.4.3. Opportunities
- CHAPTER 4: AT-HOME FITNESS EQUIPMENT MARKET, BY PRODUCT TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Cardiovascular Training Equipment
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.2.4. Cardiovascular Training Equipment At-Home Fitness Equipment Market by Sub-Type
- 4.2.4.1. Treadmills Market size and forecast, by region
- 4.2.4.2. Stationary Cycles Market size and forecast, by region
- 4.2.4.3. Rowing Machines Market size and forecast, by region
- 4.2.4.4. Elliptical and Others Market size and forecast, by region
- 4.3. Free Weights
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
- 4.4. Power Racks
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
- CHAPTER 5: AT-HOME FITNESS EQUIPMENT MARKET, BY DISTRIBUTION CHANNEL
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Dealers
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Online
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.3.4. Online At-Home Fitness Equipment Market by Sub-Type
- 5.3.4.1. Direct Distribution Market size and forecast, by region
- 5.3.4.2. 3rd Party Retailers Market size and forecast, by region
- 5.4. Retail
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
- 5.4.4. Retail At-Home Fitness Equipment Market by Sub-Type
- 5.4.4.1. Mass Retailer Market size and forecast, by region
- 5.4.4.2. Specialty Retailer Market size and forecast, by region
- 5.5. Gyms/Clubs
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country
- CHAPTER 6: AT-HOME FITNESS EQUIPMENT MARKET, BY END USER
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. Households
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. Apartment
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
- 6.4. Gym in Apartment
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
- CHAPTER 7: AT-HOME FITNESS EQUIPMENT MARKET, BY PRICE POINT
- 7.1. Overview
- 7.1.1. Market size and forecast
- 7.2. Low
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by region
- 7.2.3. Market share analysis by country
- 7.3. Mid
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by region
- 7.3.3. Market share analysis by country
- 7.4. Luxury
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by region
- 7.4.3. Market share analysis by country
- CHAPTER 8: AT-HOME FITNESS EQUIPMENT MARKET, BY REGION
- 8.1. Overview
- 8.1.1. Market size and forecast By Region
- 8.2. North America
- 8.2.1. Key market trends, growth factors and opportunities
- 8.2.2. Market size and forecast, by Product Type
- 8.2.2.1. North America Cardiovascular Training Equipment At-Home Fitness Equipment Market by Sub-Type
- 8.2.3. Market size and forecast, by Distribution Channel
- 8.2.3.1. North America Online At-Home Fitness Equipment Market by Sub-Type
- 8.2.3.2. North America Retail At-Home Fitness Equipment Market by Sub-Type
- 8.2.4. Market size and forecast, by End User
- 8.2.5. Market size and forecast, by Price Point
- 8.2.6. Market size and forecast, by country
- 8.2.6.1. U.S.
- 8.2.6.1.1. Market size and forecast, by Product Type
- 8.2.6.1.2. Market size and forecast, by Distribution Channel
- 8.2.6.1.3. Market size and forecast, by End User
- 8.2.6.1.4. Market size and forecast, by Price Point
- 8.2.6.2. Canada
- 8.2.6.2.1. Market size and forecast, by Product Type
- 8.2.6.2.2. Market size and forecast, by Distribution Channel
- 8.2.6.2.3. Market size and forecast, by End User
- 8.2.6.2.4. Market size and forecast, by Price Point
- 8.2.6.3. Mexico
- 8.2.6.3.1. Market size and forecast, by Product Type
- 8.2.6.3.2. Market size and forecast, by Distribution Channel
- 8.2.6.3.3. Market size and forecast, by End User
- 8.2.6.3.4. Market size and forecast, by Price Point
- 8.3. Europe
- 8.3.1. Key market trends, growth factors and opportunities
- 8.3.2. Market size and forecast, by Product Type
- 8.3.2.1. Europe Cardiovascular Training Equipment At-Home Fitness Equipment Market by Sub-Type
- 8.3.3. Market size and forecast, by Distribution Channel
- 8.3.3.1. Europe Online At-Home Fitness Equipment Market by Sub-Type
- 8.3.3.2. Europe Retail At-Home Fitness Equipment Market by Sub-Type
- 8.3.4. Market size and forecast, by End User
- 8.3.5. Market size and forecast, by Price Point
- 8.3.6. Market size and forecast, by country
- 8.3.6.1. Germany
- 8.3.6.1.1. Market size and forecast, by Product Type
- 8.3.6.1.2. Market size and forecast, by Distribution Channel
- 8.3.6.1.3. Market size and forecast, by End User
- 8.3.6.1.4. Market size and forecast, by Price Point
- 8.3.6.2. France
- 8.3.6.2.1. Market size and forecast, by Product Type
- 8.3.6.2.2. Market size and forecast, by Distribution Channel
- 8.3.6.2.3. Market size and forecast, by End User
- 8.3.6.2.4. Market size and forecast, by Price Point
- 8.3.6.3. Italy
- 8.3.6.3.1. Market size and forecast, by Product Type
- 8.3.6.3.2. Market size and forecast, by Distribution Channel
- 8.3.6.3.3. Market size and forecast, by End User
- 8.3.6.3.4. Market size and forecast, by Price Point
- 8.3.6.4. Spain
- 8.3.6.4.1. Market size and forecast, by Product Type
- 8.3.6.4.2. Market size and forecast, by Distribution Channel
- 8.3.6.4.3. Market size and forecast, by End User
- 8.3.6.4.4. Market size and forecast, by Price Point
- 8.3.6.5. UK
- 8.3.6.5.1. Market size and forecast, by Product Type
- 8.3.6.5.2. Market size and forecast, by Distribution Channel
- 8.3.6.5.3. Market size and forecast, by End User
- 8.3.6.5.4. Market size and forecast, by Price Point
- 8.3.6.6. Rest of Europe
- 8.3.6.6.1. Market size and forecast, by Product Type
- 8.3.6.6.2. Market size and forecast, by Distribution Channel
- 8.3.6.6.3. Market size and forecast, by End User
- 8.3.6.6.4. Market size and forecast, by Price Point
- 8.4. Asia-Pacific
- 8.4.1. Key market trends, growth factors and opportunities
- 8.4.2. Market size and forecast, by Product Type
- 8.4.2.1. Asia-Pacific Cardiovascular Training Equipment At-Home Fitness Equipment Market by Sub-Type
- 8.4.3. Market size and forecast, by Distribution Channel
- 8.4.3.1. Asia-Pacific Online At-Home Fitness Equipment Market by Sub-Type
- 8.4.3.2. Asia-Pacific Retail At-Home Fitness Equipment Market by Sub-Type
- 8.4.4. Market size and forecast, by End User
- 8.4.5. Market size and forecast, by Price Point
- 8.4.6. Market size and forecast, by country
- 8.4.6.1. China
- 8.4.6.1.1. Market size and forecast, by Product Type
- 8.4.6.1.2. Market size and forecast, by Distribution Channel
- 8.4.6.1.3. Market size and forecast, by End User
- 8.4.6.1.4. Market size and forecast, by Price Point
- 8.4.6.2. India
- 8.4.6.2.1. Market size and forecast, by Product Type
- 8.4.6.2.2. Market size and forecast, by Distribution Channel
- 8.4.6.2.3. Market size and forecast, by End User
- 8.4.6.2.4. Market size and forecast, by Price Point
- 8.4.6.3. Japan
- 8.4.6.3.1. Market size and forecast, by Product Type
- 8.4.6.3.2. Market size and forecast, by Distribution Channel
- 8.4.6.3.3. Market size and forecast, by End User
- 8.4.6.3.4. Market size and forecast, by Price Point
- 8.4.6.4. Australia
- 8.4.6.4.1. Market size and forecast, by Product Type
- 8.4.6.4.2. Market size and forecast, by Distribution Channel
- 8.4.6.4.3. Market size and forecast, by End User
- 8.4.6.4.4. Market size and forecast, by Price Point
- 8.4.6.5. South Korea
- 8.4.6.5.1. Market size and forecast, by Product Type
- 8.4.6.5.2. Market size and forecast, by Distribution Channel
- 8.4.6.5.3. Market size and forecast, by End User
- 8.4.6.5.4. Market size and forecast, by Price Point
- 8.4.6.6. Rest of Asia-Pacific
- 8.4.6.6.1. Market size and forecast, by Product Type
- 8.4.6.6.2. Market size and forecast, by Distribution Channel
- 8.4.6.6.3. Market size and forecast, by End User
- 8.4.6.6.4. Market size and forecast, by Price Point
- 8.5. LAMEA
- 8.5.1. Key market trends, growth factors and opportunities
- 8.5.2. Market size and forecast, by Product Type
- 8.5.2.1. LAMEA Cardiovascular Training Equipment At-Home Fitness Equipment Market by Sub-Type
- 8.5.3. Market size and forecast, by Distribution Channel
- 8.5.3.1. LAMEA Online At-Home Fitness Equipment Market by Sub-Type
- 8.5.3.2. LAMEA Retail At-Home Fitness Equipment Market by Sub-Type
- 8.5.4. Market size and forecast, by End User
- 8.5.5. Market size and forecast, by Price Point
- 8.5.6. Market size and forecast, by country
- 8.5.6.1. Latin America
- 8.5.6.1.1. Market size and forecast, by Product Type
- 8.5.6.1.2. Market size and forecast, by Distribution Channel
- 8.5.6.1.3. Market size and forecast, by End User
- 8.5.6.1.4. Market size and forecast, by Price Point
- 8.5.6.2. Middle East
- 8.5.6.2.1. Market size and forecast, by Product Type
- 8.5.6.2.2. Market size and forecast, by Distribution Channel
- 8.5.6.2.3. Market size and forecast, by End User
- 8.5.6.2.4. Market size and forecast, by Price Point
- 8.5.6.3. Africa
- 8.5.6.3.1. Market size and forecast, by Product Type
- 8.5.6.3.2. Market size and forecast, by Distribution Channel
- 8.5.6.3.3. Market size and forecast, by End User
- 8.5.6.3.4. Market size and forecast, by Price Point
- CHAPTER 9: COMPETITIVE LANDSCAPE
- 9.1. Introduction
- 9.2. Top winning strategies
- 9.3. Product mapping of top 10 player
- 9.4. Competitive dashboard
- 9.5. Competitive heatmap
- 9.6. Top player positioning, 2023
- CHAPTER 10: COMPANY PROFILES
- 10.1. COREPUMP
- 10.1.1. Company overview
- 10.1.2. Key executives
- 10.1.3. Company snapshot
- 10.1.4. Operating business segments
- 10.1.5. Product portfolio
- 10.1.6. Business performance
- 10.1.7. Key strategic moves and developments
- 10.2. ICON
- 10.2.1. Company overview
- 10.2.2. Key executives
- 10.2.3. Company snapshot
- 10.2.4. Operating business segments
- 10.2.5. Product portfolio
- 10.2.6. Business performance
- 10.2.7. Key strategic moves and developments
- 10.3. JTX FITNESS
- 10.3.1. Company overview
- 10.3.2. Key executives
- 10.3.3. Company snapshot
- 10.3.4. Operating business segments
- 10.3.5. Product portfolio
- 10.3.6. Business performance
- 10.3.7. Key strategic moves and developments
- 10.4. Keiser Corporation
- 10.4.1. Company overview
- 10.4.2. Key executives
- 10.4.3. Company snapshot
- 10.4.4. Operating business segments
- 10.4.5. Product portfolio
- 10.4.6. Business performance
- 10.4.7. Key strategic moves and developments
- 10.5. Louis Vuitton
- 10.5.1. Company overview
- 10.5.2. Key executives
- 10.5.3. Company snapshot
- 10.5.4. Operating business segments
- 10.5.5. Product portfolio
- 10.5.6. Business performance
- 10.5.7. Key strategic moves and developments
- 10.6. NOHRD
- 10.6.1. Company overview
- 10.6.2. Key executives
- 10.6.3. Company snapshot
- 10.6.4. Operating business segments
- 10.6.5. Product portfolio
- 10.6.6. Business performance
- 10.6.7. Key strategic moves and developments
- 10.7. NORDIC TRACK
- 10.7.1. Company overview
- 10.7.2. Key executives
- 10.7.3. Company snapshot
- 10.7.4. Operating business segments
- 10.7.5. Product portfolio
- 10.7.6. Business performance
- 10.7.7. Key strategic moves and developments
- 10.8. PELOTON
- 10.8.1. Company overview
- 10.8.2. Key executives
- 10.8.3. Company snapshot
- 10.8.4. Operating business segments
- 10.8.5. Product portfolio
- 10.8.6. Business performance
- 10.8.7. Key strategic moves and developments
- 10.9. Precor
- 10.9.1. Company overview
- 10.9.2. Key executives
- 10.9.3. Company snapshot
- 10.9.4. Operating business segments
- 10.9.5. Product portfolio
- 10.9.6. Business performance
- 10.9.7. Key strategic moves and developments
- 10.10. Proform
- 10.10.1. Company overview
- 10.10.2. Key executives
- 10.10.3. Company snapshot
- 10.10.4. Operating business segments
- 10.10.5. Product portfolio
- 10.10.6. Business performance
- 10.10.7. Key strategic moves and developments
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