Greece Luxury Travel Market by Type of Tour (Customized & Private Vacations, Adventure & Safari, Cruise/Ship Expedition, Small Group Journey, Celebration & Special Events, and Culinary Travel & Shopping), Type of Traveler (Absolute Luxury, Aspiring Luxury, and Accessible Luxury) and Age Group (Millennial, Generation X, Baby Boomer, and Silver Hair): Opportunity Analysis and Industry Forecast 2021–2030
The Greece luxury travel market size was valued at $767.8 million in 2020, and is projected to reach $2,736.7 million by 2030, registering a CAGR of 11.5% from 2021 to 2030.
The luxury travel market represents the most desirable destinations, luxurious accommodations, convenient transportation, and an authentic travel experience. The goal of luxury travel is to provide its guests with exotic experiences. Some of the unique services offered to luxury travelers include private jet planes, spas, special menus, private island rentals, and private yachts.
Travelers nowadays prefer to try out new destinations to gain an in-depth experience and to learn about new cultures, such as those found in Greece. People are increasingly choosing one-of-a-kind trips that include cultural visits, cruising, and adventure activities to gain a valuable and unforgettable experience. People spend a lot of money on luxury travel to get the best level of comfort and personalized service.
Some of the factors driving the growth of the Greece luxury travel market include increase in people's desire for unique and exotic vacation experiences, rise in middle- and upper-class expenditure, and surge in people's desire to spend more time with family. People choose exotic foreign vacations and adventure trips to gain valuable experiences. Business travel has also evolved over time, and people now travel excessively for business trips.
The impact of COVID-19 pandemic on Greece luxury travel market was negative. The travel bans and lockdown restrictions resulted in decline in the tourist arrivals in Greece. There was 75% of decline in international tourist arrivals in the country. During 2020, tourist arrival in Greece was also recorded zero. This had shaken the economy of Greece to much extent. However, due to rapid pace of vaccination, the Greece luxury travel market is expected to recover in the upcoming years.
The Greece luxury travel market is segmented into type of tour, type of traveler, and age group. By type of tour, the market is classified into customized & private vacations, adventure & safari, cruise/ship expedition, small group journey, celebration & special event, and culinary travel & shopping. By type of traveler, the market is fragmented into absolute luxury, aspiring luxury, and accessible luxury. By age group, the market is categorized into millennial (21-30), generation x (31-40), baby boomers (41-60), and silver hair (60 and above).
The economy of Greece depends on the tourism and travel industry. The country offers different tourist attraction places such as beach resorts, hotels & facilities, marinas, spas & thermal springs, museums, archaeological sites, and cities.
The key players profiled in the Greece luxury travel market include Abercrombie & Kent Ltd, Cox and Kings Ltd, TUI group, Micato Safaris, Ker and Downey, Tauck, Thomas Cook Group, Scott Dunn Ltd, Kensington Tours, and Butterfield & Robinson Inc.
KEY BENEFITS FOR STAKEHOLDERS
This report provides a quantitative analysis of current trends, estimations, and dynamics of the Greece luxury travel market from 2021 to 2030 to identify the prevailing market opportunities.
Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the industry. The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
The report includes analyses of the regional as well as market, key players, market segments, application areas, and growth strategies.
KEY MARKET SEGMENTS
By Type of Tour
Customized & Private Vacations
Adventure & Safari
Cruise/Ship Expedition
Small Group Journey
Celebration & Special Events
Culinary Travel & Shopping
By Type of Traveler
Absolute Luxury
Aspiring Luxury
Accessible Luxury
By Age Group
Millennial
Generation X
Baby Boomer
Silver Hair
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