Grass fed Protein Market By Product type (Powder, Shakes & drinks, Bars, Others), By Flavor (Chocolate, Vanilla, Others), By Distribution channel (Hypermarket/Supermarket, Online sales channel, Specialty stores): Global Opportunity Analysis and Industry F

Grass fed Protein Market By Product type (Powder, Shakes & drinks, Bars, Others), By Flavor (Chocolate, Vanilla, Others), By Distribution channel (Hypermarket/Supermarket, Online sales channel, Specialty stores): Global Opportunity Analysis and Industry Forecast, 2021-2031

The global grass fed protein market size was valued at $122,745.6 thousand in 2021, and is projected to reach $280,574.9 thousand by 2031, registering a CAGR of 8.7%. Grass fed protein is generally manufactured from grass fed diary such as milk. In addition, it is widely preferred across the globe due to its health benefits as compared to grain fed protein. It aids in weight loss, improve bone health as well as preventing chronic heart diseases. Grass fed protein is available in the market as a powder, bars, shakes & drinks, and other form such as sachets and gelatins.

Protein has been discovered to be good for health since it contributes to overall wellbeing. According to the National Center for Biotechnology Information, consuming more protein than the recommended 2 g per kg of body weight can have a variety of adverse effects, including abnormal heart rhythms, altered cholesterol levels, headaches, an increased risk of developing diabetes, an increased risk of fractures or osteoporosis, and kidney dysfunction. Furthermore, consuming too much protein increases the risk of artery diseases, liver disorders, and cancer. Additionally, people prefer to only think about the positive aspects of consumption, completely ignoring the negative effects of excessive protein consumption. Thus, it is anticipated that the growth of the grass-fed protein market will be constrained by consumers' lack of scientific information about the effects of overconsuming protein.

Customers all over the world choose healthy products that are produced naturally without the use of pesticides or damaging farming methods. Additionally, the influence on health caused by the use of GMOs (Genetically Modified Organisms) has increased customer worry for their health. Increased consumer demand for healthy items forces producers to release more healthy goods on the market. More production of grass fed proteins leads to increase in farming which is likely to put pressure on land due to requirement to produce more animal feed. As a result, the biodiversity and other vital ecosystem services are negatively impacted by the increased conversion of forests and natural grasslands into agricultural areas and wetlands, which leads to a rise in greenhouse gas (GHG) emissions. Thus, an increase in consumer demand for healthier products is likely to result in increased land degradation, which would inhibit the expansion of the market for grass-fed protein.

Furthermore, owing to the rising health concerns, people across the globe are shifting toward healthy products. Thus, health benefits of grass fed protein facilitate the growth of the grass fed protein market. This protein contains conjugate linoleic acid (CLA), polyunsaturated fat (PUFAs), and omega-3 fatty acids that enhance the health of the consumers, which is driving the market growth.

Impact of COVID-19 in grass fed protein market –

COVID-19 had a moderate impact on the global grass fed protein market. Grass fed is widely used in a variety of products, including dietary supplements, food & beverages, and pharmaceuticals. Products containing grass fed protein are also used to improve muscle mass and immunity. This factor led to a high demand for grass fed protein products in the market. Further, the market is being driven by factors such as rapid growth in the food & beverages as well as dairy industries in developing countries.

Rise in health concerns and increase in consumer awareness toward the benefits of grass fed protein have increased the demand for grass fed protein, resulting in an increase in grass fed dairy demand. As a result, consumers are adopting grass fed protein in their daily diet which is providing lucrative growth opportunities to the market.

The grass fed protein market is segmented on the basis of product type, flavor, distribution channel, and region. On the basis of product type, the market is categorized into powder, shakes & drinks, bars, and others. According to flavor, the market is fragmented into chocolate, vanilla, and others. As per distribution channel, the market is divided into hypermarket/supermarket, online sales channel, and specialty stores. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Spain, Italy, Belgium, the Netherlands and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, New Zealand, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Argentina, UAE and rest of LAMEA).

By product type, powder segment was the highest revenue contributor in 2021 with a CAGR of 8.8%. This is attributed to the fact that it has higher omega-3 fatty acids that aid in improving heart health and reducing inflammation than the conventional protein powder. It further includes extra dose of conjugated linoleic acid (CLA) that facilitates the weight loss and higher levels of branched-chain amino acids (BCAA) that provide extra energy during a workout as well as muscle growth post-workout.

By flavor, the chocolate segment was the highest revenue contributor in 2021 i.e., $49,340.6 thousand in 2021 and is expected to reach $113,029.0 thousand by 2031 at a CAGR of 8.7%. This is due to rapid expansion of specialty sports stores with increase in fitness-conscious population coupled with the consumer’s preference for chocolate flavor, which is boosting the growth rate of the chocolate segment.

By distribution channel, hypermarket/supermarket segment held the largest share in 2021 and is expected to continue the same in 2031. This is attributed to the fact that products of the same category are arranged together, which aids buyers for easy comparison among similar products, thereby helping consumers to decide which product to buy. In addition, increase in urbanization, rise in working class population, and competitive pricing boost the popularity of supermarket/hypermarket.

By region, Europe held the largest share in 2021 due to rise in preference of European population toward healthy products. In addition, government of a few countries such as Germany and France in this region provides subsidies to promote grass fed farming. Furthermore, growth in urban population, combined with rise in disposable income & living standards, is expected to contribute to the overall market growth.

The major players operating in the global grass fed protein market are Gnarly Nutrition, MusclePharm, Naked Nutrition, Organic Valley, Promix nutrition, NutraBio Labs, Now foods, Fonterra, Arla Food Ingredients, and Kerry.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the grass fed protein market analysis from 2021 to 2031 to identify the prevailing grass fed protein market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the grass fed protein market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global grass fed protein market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Product type

Powder
Shakes drinks
Bars
Others

By Flavor

Chocolate
Vanilla
Others

By Distribution channel

Hypermarket/Supermarket
Online sales channel
Specialty stores

By Region

North America
U.S.
Canada
Mexico
Europe
Germany
France
U.K.
Spain
Italy
Belgium
Netherlands
Rest of Europe
Asia-Pacific
China
Australia
India
Japan
South Korea
New Zealand
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Argentina
UAE
Rest of LAMEA

Key Market Players

arla foods ingredients
fonterra
Garnly Nutrition
kerry group
MusclePharm
Naked Nutrition
Now foods
nutrabio labs, inc.
Organic valley
Promix nutrition

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