Geomarketing Market By Offering (Software, Service), By Deployment Mode (On-premise, Cloud), By Location Type (Indoor, Outdoor), By Enterprise Size (Large Enterprises, SMEs), By Industry Vertical (BFSI, IT and Telecom, Retail and ECommerce, Travel and Hospitality, Construction and Real-Estate, Automotive and Transportation, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
Geo-marketing is a tool that basically uses geographic, or location-based, information to help companies work together in marketing strategies and campaigns. Using digital mapping to organize and display data enables marketers to analyze data by region or a particular physical location (for instance, a store). In addition, geo-marketing employs geographic information systems (GIS) and data with a geographic context to market businesses and their websites through internet searches, mobile searches and social media.
Growing investment in digital marketing compared to conventional marketing and increasing demand for location-based intelligence are boosting the growth of the global geomarketing market. In addition, enhance customer targeting with the help of AI, Location analytics, and big data positively impacts the growth of the market. However, legal concerns & data privacy threats and lack of skilled operators are hampering the market growth. On the contrary, high demand for mobile computing and treading social media is expected to offer remunerative opportunities for expansion of the market during the forecast period.
The global geomarketing market is segmented based on offering, deployment mode, location type, enterprise size, industry vertical and region. By offering, the market is bifurcated into solution and service. By service type, the market is bifurcated into professional services, managed services. By professional services, the market is further divided into training & education, integration & deployment, and support & maintenance. By deployment model, the market is segmented into on-premises and cloud based. By location type, it is categorized into outdoor and indoor. By industry vertical, the market is divided into BFSI, IT and telecom, retail and ecommerce, travel and hospitality, construction, and real-estate, automotive and transportation, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the geomarketing market analysis are Adobe, Cisco Systems, Inc., CleverTap, ESRI, Galigeo, Google LLC., HYP3R, Inc., IBM, Microsoft, Oracle, PlotProjects, Qualcomm Technologies, Inc., Saksoft, Salesforce, Inc., Software AG, Telefonaktiebolaget LM Ericsson, and Xtremepush. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the geomarketing market analysis from 2021 to 2031 to identify the prevailing geomarketing market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the geomarketing market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global geomarketing market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Offering
Software
Service
Service Type
Professional Services
Managed Services
By Deployment Mode
On-premise
Cloud
By Industry Vertical
BFSI
IT and Telecom
Retail and ECommerce
Travel and Hospitality
Construction and Real-Estate
Automotive and Transportation
Others
By Location Type
Indoor
Outdoor
By Enterprise Size
Large Enterprises
SMEs
By Region
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
Netherlands
Rest Of Europe
Asia-Pacific
China
Japan
South Korea
Australia
India
Rest Of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
ESRI
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