Functional Pet Treat Market By Pet (Dog, Cat, Others), By Application (Bone Health, Brain Health, Obesity, Skin Diseases, Others), By Distribution Channel (Pet Stores, Pharmacies, Veterinary Clinics, Online Stores, Others): Global Opportunity Analysis and

Functional Pet Treat Market By Pet (Dog, Cat, Others), By Application (Bone Health, Brain Health, Obesity, Skin Diseases, Others), By Distribution Channel (Pet Stores, Pharmacies, Veterinary Clinics, Online Stores, Others): Global Opportunity Analysis and Industry Forecast, 2022-2031


The global functional pet treat market was valued at $291 million in 2021, and is projected to reach $722.8 million by 2031, growing at a CAGR of 9.2% from 2022 to 2031.Functional pet treats are specialty feed formulations enriched with natural ingredients that are aimed to provide a wide range of health benefits to pets. Weight management, dental health, digestive health, and immune system boosting are key functional areas of interest among pet owners. Functional pet treats aid in disease prevention & treatment among dogs & cats. They are popular alternatives to traditional pet treat and are given to pets that maintain their overall health.

Shift from pet ownership to parenting has been a crucial & defining trend in the pet care market, especially in developed countries. One-third of the households in developed countries own a pet. Traditionally, pet owners fed leftovers & scraps from family meals to their pets. However, pet owners are becoming aware of pet treat & functional pet treat, which are manufactured with the focus to improve health of these animals. In addition, there has been rise in adoption of pets owing to various benefits associated with them, including improving mental health and decline in stress. A study conducted by American Veterinary Medical Foundation (AVMF) shows that nine out of ten Americans, who own pets, consider them as a part of their families. According to the 2018 National Pet Owners Survey conducted by the American Pet Products Association (APPA), 68% of households in the U.S. owned a pet. The expenditure on pets in the country increased from 41.2% in 2007 to 69.4% in 2018, out of which, the money spent on pet treat occupied over 40% to 45%. Collectively, it shows that increase in pet humanization is expected to raise the demand for functional pet treat during the forecast period.

Functional pet treat is a new & innovative product segment in the pet treat industry, which not only requires advertisement for its awareness but also a wide distribution network. Rapid increase in number of large retail stores, including supermarkets and hypermarkets in developing economies has enabled easier availability of functional pet treat, as these stores help increase sales of organic & conventional functional pet treat products. Supermarkets and convenience stores have served as better distribution points for various pet supplements. In addition, growth in urbanization is expected to boost growth of the retail sector, which, in turn, generates demand for functional pet treat.

The concept of pet ownership is not just limited to developed countries, such as U.S., the UK, and Australia, but is also escalating in developing nations such as India, China, and Brazil. With rapid increase in personal disposable income, people in such nations are able to own a pet and provide the best quality of life to them. Mexico alone owned around 18 million pets that resulted in around 8% of increased pet treat sales in 2015. In addition, the Asia-Pacific functional pet treat industry is growing tremendously, owing to increase in pet population. For instance, India’s pet population has witnessed growth from 7 million in 2006 to more than 10 million pets in 2011. Improvement in consumer lifestyles and increase in incomes in developing countries resulted in increased acceptance for pets among all income groups.

Rise in regulatory constraints in pet treat, pet functional treat, and pet supplement industry are expected to negatively affect the functional pet treat market during the forecast period. For instance, in the U.S., pet treat is highly regulated by the U.S. FDA to meet both federal and state requirements. The U.S. FDA has imposed laws on both finished pet supplements and their application. Any ingredient cannot be used in pet treat supplement until it has been accepted by the FDA and Association of American Feed Control Officials (AAFCO). These organizations develop model bills & legislations for pet supplements.

Under the Food Safety Modernization Act (FSMA) 2010, guidelines for pet supplement manufacturers in the U.S. were issued related to certification, sterilization, hygiene, and labeling of food. In addition, owing to lack of a universal regulatory structure, global trading becomes difficult. Huge investments are made in manufacturing functional pet treats additives and different regulations & guidelines lead to severe losses for manufacturers. Therefore, it becomes expensive to frequently update manufacturing raw material and facilities in accordance with changing guidelines. The aforementioned factors are expected to hinder the growth of the market during the forecast period.

The functional pet treat market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, North America dominated the functional pet treat market, and is expected to sustain its dominance during the forecast period. This is majorly attributed to rise in adoption of pets and increase in spending on pet care products, including healthcare & grooming products. Furthermore, growth in innovation in pet treat & supplement packaging is expected to escalate the demand for functional pet treat in North America. Furthermore, rise in research to find natural & organic pet ingredient, which can be used in functional pet treat creates potential opportunities for growth of the market. Moreover, pet owners look for premium & super premium functional pet treat, owing to growth in concerns regarding health of their pets & animal welfare in North America. Canada and Mexico are lucrative markets for pet supplements, growing at a CAGR of 9.6% and 9.3%, respectively, during the forecast period.

For the purpose of analysis, the global functional pet treat market scope covers segmentation based on pet, application, distribution channel, and region. The report provides information on various pets such as dog, cat, and others. In addition, it outlines the details about different applications, including bone health, brain health, obesity, skin diseases, and others. Furthermore, the key distribution channels covered in the study include pet stores, pharmacies, veterinary clinics, online stores, and others. Moreover, it analyzes the current market trends of functional pet treat across different regions such as North America, Europe, Asia-Pacific, and LAMEA.

Further, the report covers strategies adopted by key market players to sustain the competitive environment and increase their market share. Archer-Daniels-Midland Company, Bacterfield, DAR PRO Ingredients, IsoNova Technologies LLC, Kerry Group, Nestlé Purina PetCare Company, PDM Group (Prosper De Mulder Ltd.), Petcurean Pet Nutrition USA Inc., Roquette Frères, and The Scoular Company are some of the major players discussed in the report, which cater to the functional pet treat market.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the functional pet treat market analysis from 2021 to 2031 to identify the prevailing functional pet treat market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the functional pet treat market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global functional pet treat market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Application

Bone Health
Brain Health
Obesity
Skin Diseases
Others

By Pet

Dog
Cat
Others

By Distribution Channel

Pet Stores
Pharmacies
Veterinary Clinics
Online Stores
Others

By Region

North America
U.S.
Canada
Mexico
Europe
UK
France
Germany
Russia
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
LAMEA
Brazil
Argentina
Saudi Arabia
South Africa
Rest of LAMEA
Key Market Players
Sunshine Mills Inc.
The J.M. Smucker Co.
Plato Pet Treats
Mars, Incorporated
Real Pet Food Company Pty. Ltd.
General Mills Inc.
Thai Union Group PCL.
Wellness Pet Company, Inc.
Natural Balance Pet Foods, Inc.
Colgate-Palmolive Company
Nestle S.A.
Nulo Pet Food
Pure Treats Inc.
Charoen Pokphand Foods PLC.
Better Choice Company Inc.

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CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of substitutes
3.3.4. Threat of new entrants
3.3.5. Intensity of rivalry
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Traditional ways of feeding pets
3.4.1.2. Lack of awareness regarding the benefits of functional pet treat
3.4.1.3. Increase in regulatory guidelines related to pet treat
3.4.2. Restraints
3.4.2.1. Rise in trend of pet humanization
3.4.2.2. Increase in awareness about pet health
3.4.2.3. Rapid growth of retail sector and pet shops
3.4.3. Opportunities
3.4.3.1. Product innovation and rise in demand for organic ingredients
3.4.3.2. Increase in pet ownership in developing nations
3.4.3.3. Rise in e-commerce sales
3.5. COVID-19 Impact Analysis on the market
3.6. Market Share Analysis
CHAPTER 4: FUNCTIONAL PET TREAT MARKET, BY PET
4.1. Overview
4.1.1. Market size and forecast
4.2. Dog
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Cat
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Others
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
CHAPTER 5: FUNCTIONAL PET TREAT MARKET, BY APPLICATION
5.1. Overview
5.1.1. Market size and forecast
5.2. Bone Health
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Brain Health
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Obesity
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
5.5. Skin Diseases
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market share analysis by country
5.6. Others
5.6.1. Key market trends, growth factors and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market share analysis by country
CHAPTER 6: FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL
6.1. Overview
6.1.1. Market size and forecast
6.2. Pet Stores
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Pharmacies
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
6.4. Veterinary Clinics
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market share analysis by country
6.5. Online Stores
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market share analysis by country
6.6. Others
6.6.1. Key market trends, growth factors and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market share analysis by country
CHAPTER 7: FUNCTIONAL PET TREAT MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast By Region
7.2. North America
7.2.1. Key trends and opportunities
7.2.2. Market size and forecast, by Pet
7.2.3. Market size and forecast, by Application
7.2.4. Market size and forecast, by Distribution Channel
7.2.5. Market size and forecast, by country
7.2.5.1. U.S.
7.2.5.1.1. Key market trends, growth factors and opportunities
7.2.5.1.2. Market size and forecast, by Pet
7.2.5.1.3. Market size and forecast, by Application
7.2.5.1.4. Market size and forecast, by Distribution Channel
7.2.5.2. Canada
7.2.5.2.1. Key market trends, growth factors and opportunities
7.2.5.2.2. Market size and forecast, by Pet
7.2.5.2.3. Market size and forecast, by Application
7.2.5.2.4. Market size and forecast, by Distribution Channel
7.2.5.3. Mexico
7.2.5.3.1. Key market trends, growth factors and opportunities
7.2.5.3.2. Market size and forecast, by Pet
7.2.5.3.3. Market size and forecast, by Application
7.2.5.3.4. Market size and forecast, by Distribution Channel
7.3. Europe
7.3.1. Key trends and opportunities
7.3.2. Market size and forecast, by Pet
7.3.3. Market size and forecast, by Application
7.3.4. Market size and forecast, by Distribution Channel
7.3.5. Market size and forecast, by country
7.3.5.1. UK
7.3.5.1.1. Key market trends, growth factors and opportunities
7.3.5.1.2. Market size and forecast, by Pet
7.3.5.1.3. Market size and forecast, by Application
7.3.5.1.4. Market size and forecast, by Distribution Channel
7.3.5.2. France
7.3.5.2.1. Key market trends, growth factors and opportunities
7.3.5.2.2. Market size and forecast, by Pet
7.3.5.2.3. Market size and forecast, by Application
7.3.5.2.4. Market size and forecast, by Distribution Channel
7.3.5.3. Germany
7.3.5.3.1. Key market trends, growth factors and opportunities
7.3.5.3.2. Market size and forecast, by Pet
7.3.5.3.3. Market size and forecast, by Application
7.3.5.3.4. Market size and forecast, by Distribution Channel
7.3.5.4. Russia
7.3.5.4.1. Key market trends, growth factors and opportunities
7.3.5.4.2. Market size and forecast, by Pet
7.3.5.4.3. Market size and forecast, by Application
7.3.5.4.4. Market size and forecast, by Distribution Channel
7.3.5.5. Spain
7.3.5.5.1. Key market trends, growth factors and opportunities
7.3.5.5.2. Market size and forecast, by Pet
7.3.5.5.3. Market size and forecast, by Application
7.3.5.5.4. Market size and forecast, by Distribution Channel
7.3.5.6. Italy
7.3.5.6.1. Key market trends, growth factors and opportunities
7.3.5.6.2. Market size and forecast, by Pet
7.3.5.6.3. Market size and forecast, by Application
7.3.5.6.4. Market size and forecast, by Distribution Channel
7.3.5.7. Rest of Europe
7.3.5.7.1. Key market trends, growth factors and opportunities
7.3.5.7.2. Market size and forecast, by Pet
7.3.5.7.3. Market size and forecast, by Application
7.3.5.7.4. Market size and forecast, by Distribution Channel
7.4. Asia-Pacific
7.4.1. Key trends and opportunities
7.4.2. Market size and forecast, by Pet
7.4.3. Market size and forecast, by Application
7.4.4. Market size and forecast, by Distribution Channel
7.4.5. Market size and forecast, by country
7.4.5.1. China
7.4.5.1.1. Key market trends, growth factors and opportunities
7.4.5.1.2. Market size and forecast, by Pet
7.4.5.1.3. Market size and forecast, by Application
7.4.5.1.4. Market size and forecast, by Distribution Channel
7.4.5.2. Japan
7.4.5.2.1. Key market trends, growth factors and opportunities
7.4.5.2.2. Market size and forecast, by Pet
7.4.5.2.3. Market size and forecast, by Application
7.4.5.2.4. Market size and forecast, by Distribution Channel
7.4.5.3. India
7.4.5.3.1. Key market trends, growth factors and opportunities
7.4.5.3.2. Market size and forecast, by Pet
7.4.5.3.3. Market size and forecast, by Application
7.4.5.3.4. Market size and forecast, by Distribution Channel
7.4.5.4. Australia
7.4.5.4.1. Key market trends, growth factors and opportunities
7.4.5.4.2. Market size and forecast, by Pet
7.4.5.4.3. Market size and forecast, by Application
7.4.5.4.4. Market size and forecast, by Distribution Channel
7.4.5.5. Rest of Asia-Pacific
7.4.5.5.1. Key market trends, growth factors and opportunities
7.4.5.5.2. Market size and forecast, by Pet
7.4.5.5.3. Market size and forecast, by Application
7.4.5.5.4. Market size and forecast, by Distribution Channel
7.5. LAMEA
7.5.1. Key trends and opportunities
7.5.2. Market size and forecast, by Pet
7.5.3. Market size and forecast, by Application
7.5.4. Market size and forecast, by Distribution Channel
7.5.5. Market size and forecast, by country
7.5.5.1. Brazil
7.5.5.1.1. Key market trends, growth factors and opportunities
7.5.5.1.2. Market size and forecast, by Pet
7.5.5.1.3. Market size and forecast, by Application
7.5.5.1.4. Market size and forecast, by Distribution Channel
7.5.5.2. Argentina
7.5.5.2.1. Key market trends, growth factors and opportunities
7.5.5.2.2. Market size and forecast, by Pet
7.5.5.2.3. Market size and forecast, by Application
7.5.5.2.4. Market size and forecast, by Distribution Channel
7.5.5.3. Saudi Arabia
7.5.5.3.1. Key market trends, growth factors and opportunities
7.5.5.3.2. Market size and forecast, by Pet
7.5.5.3.3. Market size and forecast, by Application
7.5.5.3.4. Market size and forecast, by Distribution Channel
7.5.5.4. South Africa
7.5.5.4.1. Key market trends, growth factors and opportunities
7.5.5.4.2. Market size and forecast, by Pet
7.5.5.4.3. Market size and forecast, by Application
7.5.5.4.4. Market size and forecast, by Distribution Channel
7.5.5.5. Rest of LAMEA
7.5.5.5.1. Key market trends, growth factors and opportunities
7.5.5.5.2. Market size and forecast, by Pet
7.5.5.5.3. Market size and forecast, by Application
7.5.5.5.4. Market size and forecast, by Distribution Channel
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top player positioning, 2021
CHAPTER 9: COMPANY PROFILES
9.1. Nestle S.A.
9.1.1. Company overview
9.1.2. Key Executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. Business performance
9.1.7. Key strategic moves and developments
9.2. Mars, Incorporated
9.2.1. Company overview
9.2.2. Key Executives
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. Key strategic moves and developments
9.3. General Mills Inc.
9.3.1. Company overview
9.3.2. Key Executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.3.6. Business performance
9.3.7. Key strategic moves and developments
9.4. Real Pet Food Company Pty. Ltd.
9.4.1. Company overview
9.4.2. Key Executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. Key strategic moves and developments
9.5. Natural Balance Pet Foods, Inc.
9.5.1. Company overview
9.5.2. Key Executives
9.5.3. Company snapshot
9.5.4. Operating business segments
9.5.5. Product portfolio
9.6. Wellness Pet Company, Inc.
9.6.1. Company overview
9.6.2. Key Executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.7. Sunshine Mills Inc.
9.7.1. Company overview
9.7.2. Key Executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.8. Colgate-Palmolive Company
9.8.1. Company overview
9.8.2. Key Executives
9.8.3. Company snapshot
9.8.4. Operating business segments
9.8.5. Product portfolio
9.8.6. Business performance
9.9. Plato Pet Treats
9.9.1. Company overview
9.9.2. Key Executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. Key strategic moves and developments
9.10. The J.M. Smucker Co.
9.10.1. Company overview
9.10.2. Key Executives
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio
9.10.6. Business performance
9.11. Better Choice Company Inc.
9.11.1. Company overview
9.11.2. Key Executives
9.11.3. Company snapshot
9.11.4. Operating business segments
9.11.5. Product portfolio
9.11.6. Business performance
9.11.7. Key strategic moves and developments
9.12. Charoen Pokphand Foods PLC.
9.12.1. Company overview
9.12.2. Key Executives
9.12.3. Company snapshot
9.12.4. Operating business segments
9.12.5. Product portfolio
9.12.6. Business performance
9.13. Pure Treats Inc.
9.13.1. Company overview
9.13.2. Key Executives
9.13.3. Company snapshot
9.13.4. Operating business segments
9.13.5. Product portfolio
9.14. Nulo Pet Food
9.14.1. Company overview
9.14.2. Key Executives
9.14.3. Company snapshot
9.14.4. Operating business segments
9.14.5. Product portfolio
9.15. Thai Union Group PCL.
9.15.1. Company overview
9.15.2. Key Executives
9.15.3. Company snapshot
9.15.4. Operating business segments
9.15.5. Product portfolio
9.15.6. Business performance
LIST OF TABLES
TABLE 01. GLOBAL FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 02. FUNCTIONAL PET TREAT MARKET FOR DOG, BY REGION, 2021-2031 ($MILLION)
TABLE 03. FUNCTIONAL PET TREAT MARKET FOR CAT, BY REGION, 2021-2031 ($MILLION)
TABLE 04. FUNCTIONAL PET TREAT MARKET FOR OTHERS, BY REGION, 2021-2031 ($MILLION)
TABLE 05. GLOBAL FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 06. FUNCTIONAL PET TREAT MARKET FOR BONE HEALTH, BY REGION, 2021-2031 ($MILLION)
TABLE 07. FUNCTIONAL PET TREAT MARKET FOR BRAIN HEALTH, BY REGION, 2021-2031 ($MILLION)
TABLE 08. FUNCTIONAL PET TREAT MARKET FOR OBESITY, BY REGION, 2021-2031 ($MILLION)
TABLE 09. FUNCTIONAL PET TREAT MARKET FOR SKIN DISEASES, BY REGION, 2021-2031 ($MILLION)
TABLE 10. FUNCTIONAL PET TREAT MARKET FOR OTHERS, BY REGION, 2021-2031 ($MILLION)
TABLE 11. GLOBAL FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 12. FUNCTIONAL PET TREAT MARKET FOR PET STORES, BY REGION, 2021-2031 ($MILLION)
TABLE 13. FUNCTIONAL PET TREAT MARKET FOR PHARMACIES, BY REGION, 2021-2031 ($MILLION)
TABLE 14. FUNCTIONAL PET TREAT MARKET FOR VETERINARY CLINICS, BY REGION, 2021-2031 ($MILLION)
TABLE 15. FUNCTIONAL PET TREAT MARKET FOR ONLINE STORES, BY REGION, 2021-2031 ($MILLION)
TABLE 16. FUNCTIONAL PET TREAT MARKET FOR OTHERS, BY REGION, 2021-2031 ($MILLION)
TABLE 17. FUNCTIONAL PET TREAT MARKET, BY REGION, 2021-2031 ($MILLION)
TABLE 18. NORTH AMERICA FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 19. NORTH AMERICA FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 20. NORTH AMERICA FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 21. NORTH AMERICA FUNCTIONAL PET TREAT MARKET, BY COUNTRY, 2021-2031 ($MILLION)
TABLE 22. U.S. FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 23. U.S. FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 24. U.S. FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 25. CANADA FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 26. CANADA FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 27. CANADA FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 28. MEXICO FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 29. MEXICO FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 30. MEXICO FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 31. EUROPE FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 32. EUROPE FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 33. EUROPE FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 34. EUROPE FUNCTIONAL PET TREAT MARKET, BY COUNTRY, 2021-2031 ($MILLION)
TABLE 35. UK FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 36. UK FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 37. UK FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 38. FRANCE FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 39. FRANCE FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 40. FRANCE FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 41. GERMANY FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 42. GERMANY FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 43. GERMANY FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 44. RUSSIA FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 45. RUSSIA FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 46. RUSSIA FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 47. SPAIN FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 48. SPAIN FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 49. SPAIN FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 50. ITALY FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 51. ITALY FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 52. ITALY FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 53. REST OF EUROPE FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 54. REST OF EUROPE FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 55. REST OF EUROPE FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 56. ASIA-PACIFIC FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 57. ASIA-PACIFIC FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 58. ASIA-PACIFIC FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 59. ASIA-PACIFIC FUNCTIONAL PET TREAT MARKET, BY COUNTRY, 2021-2031 ($MILLION)
TABLE 60. CHINA FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 61. CHINA FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 62. CHINA FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 63. JAPAN FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 64. JAPAN FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 65. JAPAN FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 66. INDIA FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 67. INDIA FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 68. INDIA FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 69. AUSTRALIA FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 70. AUSTRALIA FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 71. AUSTRALIA FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 72. REST OF ASIA-PACIFIC FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 73. REST OF ASIA-PACIFIC FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 74. REST OF ASIA-PACIFIC FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 75. LAMEA FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 76. LAMEA FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 77. LAMEA FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 78. LAMEA FUNCTIONAL PET TREAT MARKET, BY COUNTRY, 2021-2031 ($MILLION)
TABLE 79. BRAZIL FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 80. BRAZIL FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 81. BRAZIL FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 82. ARGENTINA FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 83. ARGENTINA FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 84. ARGENTINA FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 85. SAUDI ARABIA FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 86. SAUDI ARABIA FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 87. SAUDI ARABIA FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 88. SOUTH AFRICA FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 89. SOUTH AFRICA FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 90. SOUTH AFRICA FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 91. REST OF LAMEA FUNCTIONAL PET TREAT MARKET, BY PET, 2021-2031 ($MILLION)
TABLE 92. REST OF LAMEA FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021-2031 ($MILLION)
TABLE 93. REST OF LAMEA FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021-2031 ($MILLION)
TABLE 94. NESTLE S.A.: KEY EXECUTIVES
TABLE 95. NESTLE S.A.: COMPANY SNAPSHOT
TABLE 96. NESTLE S.A.: PRODUCT SEGMENTS
TABLE 97. NESTLE S.A.: PRODUCT PORTFOLIO
TABLE 98. NESTLE S.A.: KEY STRATERGIES
TABLE 99. MARS, INCORPORATED: KEY EXECUTIVES
TABLE 100. MARS, INCORPORATED: COMPANY SNAPSHOT
TABLE 101. MARS, INCORPORATED: PRODUCT SEGMENTS
TABLE 102. MARS, INCORPORATED: PRODUCT PORTFOLIO
TABLE 103. MARS, INCORPORATED: KEY STRATERGIES
TABLE 104. GENERAL MILLS INC.: KEY EXECUTIVES
TABLE 105. GENERAL MILLS INC.: COMPANY SNAPSHOT
TABLE 106. GENERAL MILLS INC.: PRODUCT SEGMENTS
TABLE 107. GENERAL MILLS INC.: SERVICE SEGMENTS
TABLE 108. GENERAL MILLS INC.: PRODUCT PORTFOLIO
TABLE 109. GENERAL MILLS INC.: KEY STRATERGIES
TABLE 110. REAL PET FOOD COMPANY PTY. LTD.: KEY EXECUTIVES
TABLE 111. REAL PET FOOD COMPANY PTY. LTD.: COMPANY SNAPSHOT
TABLE 112. REAL PET FOOD COMPANY PTY. LTD.: PRODUCT SEGMENTS
TABLE 113. REAL PET FOOD COMPANY PTY. LTD.: PRODUCT PORTFOLIO
TABLE 114. REAL PET FOOD COMPANY PTY. LTD.: KEY STRATERGIES
TABLE 115. NATURAL BALANCE PET FOODS, INC.: KEY EXECUTIVES
TABLE 116. NATURAL BALANCE PET FOODS, INC.: COMPANY SNAPSHOT
TABLE 117. NATURAL BALANCE PET FOODS, INC.: PRODUCT SEGMENTS
TABLE 118. NATURAL BALANCE PET FOODS, INC.: PRODUCT PORTFOLIO
TABLE 119. WELLNESS PET COMPANY, INC.: KEY EXECUTIVES
TABLE 120. WELLNESS PET COMPANY, INC.: COMPANY SNAPSHOT
TABLE 121. WELLNESS PET COMPANY, INC.: PRODUCT SEGMENTS
TABLE 122. WELLNESS PET COMPANY, INC.: PRODUCT PORTFOLIO
TABLE 123. SUNSHINE MILLS INC.: KEY EXECUTIVES
TABLE 124. SUNSHINE MILLS INC.: COMPANY SNAPSHOT
TABLE 125. SUNSHINE MILLS INC.: PRODUCT SEGMENTS
TABLE 126. SUNSHINE MILLS INC.: PRODUCT PORTFOLIO
TABLE 127. COLGATE-PALMOLIVE COMPANY: KEY EXECUTIVES
TABLE 128. COLGATE-PALMOLIVE COMPANY: COMPANY SNAPSHOT
TABLE 129. COLGATE-PALMOLIVE COMPANY: PRODUCT SEGMENTS
TABLE 130. COLGATE-PALMOLIVE COMPANY: PRODUCT PORTFOLIO
TABLE 131. PLATO PET TREATS: KEY EXECUTIVES
TABLE 132. PLATO PET TREATS: COMPANY SNAPSHOT
TABLE 133. PLATO PET TREATS: PRODUCT SEGMENTS
TABLE 134. PLATO PET TREATS: PRODUCT PORTFOLIO
TABLE 135. PLATO PET TREATS: KEY STRATERGIES
TABLE 136. THE J.M. SMUCKER CO.: KEY EXECUTIVES
TABLE 137. THE J.M. SMUCKER CO.: COMPANY SNAPSHOT
TABLE 138. THE J.M. SMUCKER CO.: PRODUCT SEGMENTS
TABLE 139. THE J.M. SMUCKER CO.: PRODUCT PORTFOLIO
TABLE 140. BETTER CHOICE COMPANY INC.: KEY EXECUTIVES
TABLE 141. BETTER CHOICE COMPANY INC.: COMPANY SNAPSHOT
TABLE 142. BETTER CHOICE COMPANY INC.: PRODUCT SEGMENTS
TABLE 143. BETTER CHOICE COMPANY INC.: PRODUCT PORTFOLIO
TABLE 144. BETTER CHOICE COMPANY INC.: KEY STRATERGIES
TABLE 145. CHAROEN POKPHAND FOODS PLC.: KEY EXECUTIVES
TABLE 146. CHAROEN POKPHAND FOODS PLC.: COMPANY SNAPSHOT
TABLE 147. CHAROEN POKPHAND FOODS PLC.: PRODUCT SEGMENTS
TABLE 148. CHAROEN POKPHAND FOODS PLC.: PRODUCT PORTFOLIO
TABLE 149. PURE TREATS INC.: KEY EXECUTIVES
TABLE 150. PURE TREATS INC.: COMPANY SNAPSHOT
TABLE 151. PURE TREATS INC.: PRODUCT SEGMENTS
TABLE 152. PURE TREATS INC.: PRODUCT PORTFOLIO
TABLE 153. NULO PET FOOD: KEY EXECUTIVES
TABLE 154. NULO PET FOOD: COMPANY SNAPSHOT
TABLE 155. NULO PET FOOD: PRODUCT SEGMENTS
TABLE 156. NULO PET FOOD: PRODUCT PORTFOLIO
TABLE 157. THAI UNION GROUP PCL.: KEY EXECUTIVES
TABLE 158. THAI UNION GROUP PCL.: COMPANY SNAPSHOT
TABLE 159. THAI UNION GROUP PCL.: PRODUCT SEGMENTS
TABLE 160. THAI UNION GROUP PCL.: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01. FUNCTIONAL PET TREAT MARKET, 2021-2031
FIGURE 02. SEGMENTATION OF FUNCTIONAL PET TREAT MARKET, 2021-2031
FIGURE 03. TOP INVESTMENT POCKETS IN FUNCTIONAL PET TREAT MARKET (2022-2031)
FIGURE 04. LOW BARGAINING POWER OF SUPPLIERS
FIGURE 05. LOW BARGAINING POWER OF BUYERS
FIGURE 06. LOW THREAT OF SUBSTITUTES
FIGURE 07. LOW THREAT OF NEW ENTRANTS
FIGURE 08. LOW INTENSITY OF RIVALRY
FIGURE 09. DRIVERS, RESTRAINTS AND OPPORTUNITIES: GLOBALFUNCTIONAL PET TREAT MARKET
FIGURE 10. MARKET SHARE ANALYSIS: FUNCTIONAL PET TREAT MARKET
FIGURE 11. FUNCTIONAL PET TREAT MARKET, BY PET, 2021(%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF FUNCTIONAL PET TREAT MARKET FOR DOG, BY COUNTRY 2021 AND 2031(%)
FIGURE 13. COMPARATIVE SHARE ANALYSIS OF FUNCTIONAL PET TREAT MARKET FOR CAT, BY COUNTRY 2021 AND 2031(%)
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF FUNCTIONAL PET TREAT MARKET FOR OTHERS, BY COUNTRY 2021 AND 2031(%)
FIGURE 15. FUNCTIONAL PET TREAT MARKET, BY APPLICATION, 2021(%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF FUNCTIONAL PET TREAT MARKET FOR BONE HEALTH, BY COUNTRY 2021 AND 2031(%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF FUNCTIONAL PET TREAT MARKET FOR BRAIN HEALTH, BY COUNTRY 2021 AND 2031(%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF FUNCTIONAL PET TREAT MARKET FOR OBESITY, BY COUNTRY 2021 AND 2031(%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF FUNCTIONAL PET TREAT MARKET FOR SKIN DISEASES, BY COUNTRY 2021 AND 2031(%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF FUNCTIONAL PET TREAT MARKET FOR OTHERS, BY COUNTRY 2021 AND 2031(%)
FIGURE 21. FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL, 2021(%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF FUNCTIONAL PET TREAT MARKET FOR PET STORES, BY COUNTRY 2021 AND 2031(%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF FUNCTIONAL PET TREAT MARKET FOR PHARMACIES, BY COUNTRY 2021 AND 2031(%)
FIGURE 24. COMPARATIVE SHARE ANALYSIS OF FUNCTIONAL PET TREAT MARKET FOR VETERINARY CLINICS, BY COUNTRY 2021 AND 2031(%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF FUNCTIONAL PET TREAT MARKET FOR ONLINE STORES, BY COUNTRY 2021 AND 2031(%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF FUNCTIONAL PET TREAT MARKET FOR OTHERS, BY COUNTRY 2021 AND 2031(%)
FIGURE 27. FUNCTIONAL PET TREAT MARKET BY REGION, 2021
FIGURE 28. U.S. FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 29. CANADA FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 30. MEXICO FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 31. UK FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 32. FRANCE FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 33. GERMANY FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 34. RUSSIA FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 35. SPAIN FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 36. ITALY FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 37. REST OF EUROPE FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 38. CHINA FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 39. JAPAN FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 40. INDIA FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 41. AUSTRALIA FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 42. REST OF ASIA-PACIFIC FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 43. BRAZIL FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 44. ARGENTINA FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 45. SAUDI ARABIA FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 46. SOUTH AFRICA FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 47. REST OF LAMEA FUNCTIONAL PET TREAT MARKET, 2021-2031 ($MILLION)
FIGURE 48. TOP WINNING STRATEGIES, BY YEAR
FIGURE 49. TOP WINNING STRATEGIES, BY DEVELOPMENT
FIGURE 50. TOP WINNING STRATEGIES, BY COMPANY
FIGURE 51. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 52. COMPETITIVE DASHBOARD
FIGURE 53. COMPETITIVE HEATMAP: FUNCTIONAL PET TREAT MARKET
FIGURE 54. TOP PLAYER POSITIONING, 2021
FIGURE 55. NESTLE S.A.: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 56. NESTLE S.A.: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
FIGURE 57. NESTLE S.A.: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 58. NESTLE S.A.: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 59. GENERAL MILLS INC.: NET REVENUE, 2019-2021 ($MILLION)
FIGURE 60. GENERAL MILLS INC.: RESEARCH & DEVELOPMENT EXPENDITURE, 2019-2021 ($MILLION)
FIGURE 61. GENERAL MILLS INC.: REVENUE SHARE

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