Fluid Shortening Market By Type (Normal Type, Stable Type, High Emulsification) , By Application (Baked Food, Fried Food) : Global Opportunity Analysis and Industry Forecast, 2024-2034

Fluid Shortening Market By Type (Normal Type, Stable Type, High Emulsification) , By Application (Baked Food, Fried Food) : Global Opportunity Analysis and Industry Forecast, 2024-2034

The global fluid shortening market was valued at $4.2 billion in 2023, and is projected to reach $6.5 billion by 2034, growing at a CAGR of 4.1% from 2024 to 2034.
Shortening is any fat, derived from animal fat or vegetable oil, that is a solid at room temperature and is used in most doughs and batters to impart crisp texture to baked goods. The most common fluid shortenings used in bakery products include butter, margarine, lard, and hydrogenated vegetable oils. The color of the product is imparted depending on the type of fat used. For instance, the use of margarine will give the baked product a golden color, whereas a pale yellow color is produced with the use of lard.
Factors such as expansion of the food & beverage industry and surge in demand for baked goods and confectioneries acts as the key driving forces of the global fluid shortening market. In addition, changes in lifestyles and increase popularity of on-the-go snacking have propelled the growth of the baking and confectionery industries, which, in turn, is expected to foster the demand for fluid shortenings, as bakery and confectionery manufacturers heavily rely on fluid shortening as a key ingredient, as it imparts tenderness and improves texture and taste. However, health risks associated with shortenings hamper the growth of the market. Shortenings undergo a process called hydrogenation that transforms vegetable oils like soybean oil or sunflower oil from liquid to semi-solid form. In some cases, partial hydrogenation may produce unhealthy trans-fats, which are linked to numerous health problems. The detrimental effects of trans fats, including heart issues, stroke, and nervous system problems, led to the FDA ban in 2020. To overcome this concern, most vegetable shortenings are full hydrogenated, ensuring that no trans fats are produced in the final product. Furthermore, rise in health consciousness among consumers is boosting the demand for healthier shortenings, which is expected to open new avenues for the growth of the market. For instance, to cater to consumer demands, manufacturers are developing fluid shortenings made with healthier fats, such as those that contain beneficial omega-3 fatty acids. Thus, all these factors collectively are expected to offer remunerative opportunities for the expansion of the global market during the forecast period.
The global fluid shortening market is segmented into type, application, and region. On the basis of type, the market is divided into normal type, stable type, and high emulsification. As per application, it is segregated into baked food and fried food. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key Findings

Depending on type, the high emulsification segment is expected to dominate the market by 2034.
On the basis of application, the fried food segment is anticipated to gain high prominence in the coming years.
Region wise, the market in North America is projected to grow at a significant pace during the forecast period.

Competition Analysis

Competitive analysis and profiles of the major players in the global fluid shortening market include Archer Daniels Midland Company, Olenex, Walter Rau, Yldz Holding, VFI GmbH, AAK, Zeelandia, Puratos, Princes Group, and HAS Group These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to sustain the intense competition in the global market.

Key Market Segments

By Type

Normal Type
Stable Type
High Emulsification

By Application

Baked Food
Fried Food

By Region

North America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
Spain
UK
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
Argentina
Rest of LAMEA
Key Market Players
Archer Daniels Midland Company
Olenex
Walter Rau
VFI GmbH
AAK
Zeelandia
Puratos
Princes Group
HAS Group
Yildiz Holding