Flavored Water Market by Type(Sparkling Water, Functional Water, and Still Water), Flavor (Lemon, Watermelon, Strawberry, Orange, and Others), Packaging (PET Bottles and Cans),and Sales Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Channels and Others): Global Opportunity Analysis and Industry Forecast 2021–2030
Flavored waters are the waters that have natural and/or artificial taste added to enhance the flavor. There are three types of flavored water—still, sparkling, and functional water infused with natural flavors. Artificial carbonation, additives, minerals, and sweeteners are added to the water. Flavored water has a distinctive clean, crisp texture, as well as an improved smell and a pleasant taste. Functional flavored water contains health-promoting ingredients such as minerals, vitamins, herbs, botanicals, and alkaloids that provide health benefits. Flavored water includes therapeutic components that help to boost the immune system, regulate the pH level, and revitalize the body.
Consumers' daily schedules have become hectic over the years, necessitating a lifestyle change to tackle the daily chores. The lifestyle change is negatively impacting the health of people and is becoming a major cause of health difficulties such as obesity, cardiovascular illness, vitamin deficiencies, and others. The response to this aforementioned problem is that manufacturers of flavored water have developed drinks that are high in minerals, alkaloids, antioxidants, and protein. To address such demands, market players are introducing novel and innovative products. For instance, the Alkaline Water Company, based in Scottsdale, Arizona, released six distinct tastes of alkaline water in 2021. Customers are encouraged to shift from sweetened beverages to flavored water because of the additional health benefits, such as colon cleansing capabilities, anti-aging and skin hydration properties, associated with alkaline flavored waters.
The most concerning issue, today, across the globe is environmental deterioration, which is aggravated by industrial manufacturers, as these industries use low-quality packaging and processing material. The usage of low-quality plastic bottles and metal cans has a negative impact on the environment by increasing the carbon footprint. Tetra pack packaging for flavored water products (excluding sparkling water) can be the solution to this issue. The use of tetra packs reduces environmental stress and aids in the prevention of plastic pollution. Manufacturers are developing innovative tetra packaging technologies to extend the shelf life of the product and protect the product from sunlight, moisture, and foreign particles. For example, Tetra Pak introduced its Leap Accelerator Program in 2021, which assists manufacturing firms in planning and developing various goods that would address the current market needs. It allows the development of new packaging for high acidic products that was previously difficult. Overall, tetra packaging may solve environmental problems while ensuring product safety.
The flavored water market is segmented into type, flavor, packaging, sales channel, and region. On the basis of type, the market is categorized into sparkling water, functional water, and still water. On the basis of flavor, it is segregated into lemon, watermelon, strawberry, orange, and others. On the basis of packaging, it is segregated into PET bottles and cans. On the basis of sales channel, it is divided into hypermarkets/supermarkets, convenience stores, online channels, and others. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea and Rest of Asia-Pacific), and LAMEA (Brazil, United Arab Emirates, Argentina, South Africa, and Rest of LAMEA).
The players operating in the global flavored water market have adopted various developmental strategies to expand their flavored water market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Danone SA, Disruptive Beverages, Inc., Harvest Hill Holdings, LLC, Hint, Inc., Keurig Dr. Pepper, Inc., Miami Bay Beverage Company, LLC, Nestle SA., Pepsico, Inc., The Coca Cola Company, Unique Foods (Canada), Inc. The other market players are National Beverage Corporation, New York Spring Beverage, Inc. Frozen Garden, LLC., Drink Simple, Inc., Spindrift Beverage Co., Inc, Just Goods, Inc., Vitamin Well AB, Functional Beverage Company, AcquaMinerale San Benedetto S.p.A., and Waterloo Sparkling Water Corp.
Flavored Water Market Segments
By Type
Sparkling water
Functional water
Still water
By Flavor
Lemon
Watermelon
Strawberry
Orange
Others
By Packaging
PET bottles
Cans
By Sales Channel
Hypermarkets/supermarkets
Convenience stores
Online Channels
Others
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Brazil
United Arab Emirates
Argentina
South Africa
Rest of LAMEA
Key Market Players
Danone SA
Disruptive Beverages, Inc.
Harvest Hill Holdings, LLC.
Hint, Inc.
Keurig Dr. Pepper, Inc.
Miami Bay Beverages, Inc.
Nestle SA
Pepsico, Inc.
The Coca Cola Company
Unique Foods (Canada), Inc.
List of Company Profiles
The Coca Cola Company
Pepsico, Inc.
Keurig Dr.
Pepper, Inc.
Hint, Inc.
Miami Bay Beverage Company LLC
Harvest Hill Holdings, LLC
Disruptive Beverages, Inc.
Unique Foods (Canada), Inc.
Nestle SA.
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