Face Concealer Market By Type (Liquid Concealer, Cream Concealer, Stick, Balm), By Gender (Men, Women, Unisex), By End User (Personal, Commercial), By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Online Sales Channel, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
The global face concealer market was valued at $7.2 billion in 2021, and is projected to reach $12 billion by 2031, growing at a CAGR of 5.5% from 2022 to 2031.A concealer, also known as a color corrector, is a type of cosmetic that is used to conceal skin imperfections. Dark circles under the eyes, blemishes, and hyperpigmentation are some of examples of these flaws. Concealer is a lighter cosmetic that can be used in conjunction with foundation to even out the skin tone. Concealer and foundation are both commonly used to make skin look more uniform in color and are available in a wide range of colors and opacities, though concealer is heavily pigmented.
The global concealer market is growing in tandem with the global facial makeup market. With the growing trend for polished looks and groomed personalities, there is an increase in the demand for facial makeup, which in turn leads to the growth of the facial make-up market. Other factors driving the concealer market's expansion include a rise in disposable income and consumer spending power. Furthermore, the availability of concealers on e-commerce websites has increased their global market sales.
Increased female labor-force participation and a surge in physical appearance sensitivity among millennial customers worldwide are driving the market growth. Consumer interest in facial makeup products has increased because of the influence of social media and the rise in the selfie trend, particularly among youngsters. Furthermore, constant product development by manufacturers, combined with aggressive marketing, has aided market growth. The rise in the disposable income of consumers, as well as their growing interest in personal hygiene and physical appearance, drive the market growth. Rise in the popularity of makeup among male consumers is expected to drive the growth of the face concealer market during the forecast period.
Furthermore, a significant increase in brand recognition and influence of makeup products such as concealers and foundations via social platforms is expected to drive market growth during the forecast period. The surge in consumer awareness of natural ingredient-based cosmetics and their effects on the human body drives market growth.
Makeup contains several synthetic chemicals, such as preservatives, pigments, and other additives, which can cause serious side effects in the body, such as allergic reactions, acne, and black marks. A rise in customer awareness about the negative effects of makeup products is expected to limit the growth of the face concealer market during the forecast period.
The face concealer market is segmented on the basis of type, gender, end user, distribution channel, and region. By type, the market is divided into liquid concealer, cream concealer, stick, and balm. By gender, the market is categorized into men, women, and unisex. By end-user, the market is bifurcated into personal and commercial. By distribution channel, the market is classified into hypermarkets/supermarkets, specialty stores, online sales channels, and others. Region-wise the market is classified into North America, Europe, Asia-Pacific, and LAMEA.
The players operating in the global market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. Key players included in the analysis of the face concealer market are Amway Corporation, Avon Products Inc, Bobbi Brown Professional Cosmetics, Inc., Dior, Estee Lauder Companies, FSN E-Commerce Ventures Limited, L'Oreal S.A., Oriflame Cosmetic S.A., Pacifica Beauty, Revlon Inc, Shiseido Co.Ltd., Skin Food Co Ltd, The Procter& Gamble Company, Unilever Plc, and Weleda.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the face concealer market analysis from 2021 to 2031 to identify the prevailing face concealer market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the face concealer market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global face concealer market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
Liquid Concealer
Sub-type
Radiant Shimmer
Matte
Satin
Cream Concealer
Stick
Balm
By Gender
Men
Women
Unisex
By End User
Personal
Commercial
By Distribution Channel
Hypermarket/Supermarket
Specialty Stores
Online Sales Channel
Others
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Russia
Sweden
Netherlands
Denmark
Poland
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Thailand
Malaysia
Singapore
Indonesia
New Zealand
Rest of Asia-Pacific
LAMEA
Brazil
Argentina
South Africa
Middle East
Saudi Arabia
Egypt
Nigeria
Rest of LAMEA
Key Market Players
Amway Corporation
Skin Food
Armani Beauty
The Avon Company
Pacifica Beauty LLC
Procter & Gamble
L'Oréal Professional
Global cosmetics (HK) Company Limited
Unilever plc
Dior
Oriflame Cosmetics S.A.
Elizabeth Arden
Weleda
Shiseido Company, Limited
Estee Lauder Companies Inc.
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