FMCG B2B e-Commerce Market By Product type (Home care, Food & Beverages, Personal care & cosmetics, Healthcare, Others), By End user (Offline retailers, Distributers, Food service, Specialty store, Hypermarket/Supermarket, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
The global fmcg b2b e-commerce market was valued at $520.8 billion in 2021, and is projected to reach $1220.5 billion by 2031, growing at a CAGR of 9% from 2022 to 2031. FMCG B2B e-commerce is a sale of fast-moving consumer goods products directly to companies through online services. In addition, digital innovation is one of the major factors in this market for extensive growth during the forecast period. Rise in mobile phone users and internet users has increased demand in the FMCG B2B e-commerce market.
Moreover, wide scope for augmented reality and virtual reality in FMCG B2B business is expected to enhance the B2B consumer experience during e-commerce and propel the growth in the FMCG B2B e-commerce market. Products in the home décor segment through augmented reality can provide a virtual preview of products in the surroundings to the consumers. This factor will likely have a good impact on consumers' commerce behavior in the market.
However, growing cyber threats across the globe restrain the FMCG B2B e-Commerce market. Ransomware, data theft, and spoofing are some of the common malicious activities noticed in various companies that hamper the growth of the business.
Impact of Covid-19 on the FMCG B2B e-Commerce market
The COVID-19 disease epidemic had a favorable impact on the worldwide FMCG B2B e-Commerce market, which therefore had a positive impact on the e-commerce market. Additionally, it had resulted in industrial facilities that do not fall under critical goods & services being partially or entirely shut down as a result of protracted lockdowns in developed nations. Due to the spike in demand for FMCG products at this time through online channels, the market has experienced tremendous development. During the pandemic, people had to stay at home more than usual, which increased the demand for food and home care products. Additionally, the expansion of the FMCG B2B e-Commerce market is probably due to the development of food and beverage sales through online channels.
The closure of industries due to covid-19 had thrown new difficulties in the supply chain as well as purchasing tendencies. However, it has a huge positive impact on purchasing pattern of both buyers and sellers in the b2b business, hence increase in revenue and sales propel the demand in the FMCG B2B E-Commerce market. Consumers continue to shop online due to the convenience, and feasibility offered through an online platform during post covid period as well.
The FMCG B2B e-commerce market is segmented on the basis of product type, end user, and region. On the basis of product type, the market is categorized into home care, foods & beverages, personal care & cosmetics, healthcare, and others. On the basis of home care, the market is further divided into cleaning products, fragrance, and others. On the basis of food & beverages, it is segmented into bottled water, juices & drinks, tea & coffee, fresh food, frozen food, processed & packaged food, and others. By personal care & cosmetics, the market is divided into body care, hair care, oral care, skincare, and baby care. On the basis of healthcare, it is bifurcated into over-the-counter (OTC), vitamin & dietary supplements, feminine care, and others. The others segment is categorized into pet food and stationery.
On the basis of end user, the market is divided into offline retailers, distributers, food service, specialty stores, hypermarkets/supermarkets, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, the Netherlands, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, the UAE, Argentina, and Rest of LAMEA).
By product type, the personal care & cosmetic segment was the highest revenue contributor in 2021, with a CAGR of 9.6%. personalization, as well as customization in personal care and cosmetic products, are expected to boost the growth of the personal care & cosmetic segment. In addition, multiple payment facilities by various B2B e-commerce contribute toward growth in the FMCG B2B e-commerce market.
By end user, the offline retailer's segment held the largest market share i.e., $147.4 billion in 2021, and is expected to reach $371.2 billion by 2031 at a CAGR of 9.7%, owing to a huge number of retailers trading across the business, owing to profit margin. In addition, factors such as money value, variety, and low cost, are expected to propel the growth of the market. Therefore, offline retailers are exponentially contributing toward the growth of the FMCG B2B e-commerce market across the globe by offering products at convenient pricing.
Asia-Pacific holds the largest share of the market, owing to the introduction of 5G in various Asian emerging nations has facilitated the digitalization of key consumer goods categories like food and beverage, healthcare, and personal care, leading to a rise in the number of e-commerce platforms in this region.
The major players that operate in the global FMCG B2B e-commerce market are Alibaba Group, Amazon, Americanas, Ebay, Global Sources, Indiamart, kroger Co., Quill, Rakuten, and Walmart. Other prominent players in the market are EC21, Exporters India, Costco Wholesale Corporation, The Home Depot, Chewy inc, and Animal supply company. Market players have implemented strategies such as business expansion and product launches to increase the demand and sale of FMCG B2B e-commerce in the market.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the fmcg b2b e-commerce market analysis from 2021 to 2031 to identify the prevailing fmcg b2b e-commerce market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the fmcg b2b e-commerce market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global fmcg b2b e-commerce market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product type
Healthcare
Sub type
Over the counter (OTC)
Vitamin and dietary supplement
Feminine care
Others
Others
Sub type
Pet food
Stationary
Home care
Sub type
Cleaning products
Fragrance
Others
Food Beverages
Sub type
Bottled water
Juices drinks
Tea coffee
Fresh food
Frozen food
Processed packaged food
Others
Personal care cosmetics
Sub type
Body care
Hair care
Oral care
Skin care
Baby care
By End user
Offline retailers
Distributers
Food service
Specialty store
Hypermarket/Supermarket
Others
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Netherlands
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Australia
Thailand
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Saudi Arabia
UAE
Argentina
Rest of LAMEA
Key Market Players
Alibaba Group Holding
Amazon Inc.
Americanas sa
EBay Inc
Global Sources
Indiamart Intermesh Ltd
The Kroger Co
Staples Inc
Rakuten Group, Inc
Walmart,Inc
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