Eyelash Serum Market By Ingredients (Organic, Conventional), By Type (Lash Primer, Prostaglandins, Peptides), By Distribution Channel (Hypermarkets and Supermarkets, Specialty Stores, Online Sales Channel, Others): Global Opportunity Analysis and Industry Forecast, 2020-2031
The global Eyelash Serum Market Size was valued at $752.10 million in 2020, and is projected to reach $1.3 billion by 2031, growing at a CAGR of 5.7% from 2022 to 2031.Eyelash serum offers moisture and elasticity to eyelashes, which makes them shiny and thick. It offers repairing effect and encourages growth of eyelashes to maintain beautiful and dense eyelashes. Applicators are used to apply eyelash serum easily, from the inner side to the outer side.
Organic is one of the trending markets common for almost every foods & beverages product. As consumers are becoming health conscious and are aware regarding unhealthy production and cultivation of crops and ingredients and its effect on skin & body, demand for organic products on the rise. For instance, benefits associated with organic products include no usage of harmful chemicals, fertilizers, GMO ingredients, pesticides, radiation, or genetic engineering. In addition, according to Research Institute of Organic Agriculture (FIBL), global revenue generated from the organic market in 2019 was $123 million with 3.1 million of producers of organic agriculture worldwide. Furthermore, Australia has the largest organic agricultural land of 35.7 billion hectares and Europe had 16.5 million hectares, which is equivalent to more than 60% of the global organic area followed by Latin America and Asia with 11% and 5.9%, respectively. It is estimated that globally 1.5% farmland is organic and owing to rise in demand for organic products this share is expected to rise. Therefore, key players are also stepping forward to introduce organic products to fulfill growing demand for organic eyelash serum. In addition, rise in spending on organic products and increase in disposable income, especially in developing countries, including China, India, Brazil, and Mexico are expected to propel growth of the organic eyelash serum market.
However, short lifespan of these products restricts its market growth. Shelf life of organic personal care products depends on type of natural ingredients used in these products. As organic products do not contain preservatives, there can be issues of contamination. Generally, personal care products can be stored for up to 6 months after opening, including eyelash serum. Owing to the short shelf life of these products, consumers are becoming reluctant in buying these products. Therefore, cosmetic products based on chemical or synthetic ingredients are becoming popular in the market. Thus, short shelf life of cosmetics hampers growth of the market.
The eyelash serum market is segmented into type, ingredients, distribution channel, and region. On the basis of ingredient, the market is categorized into organic eyelash serum and conventional eyelash serum. On the basis of type, it is categorized into lash primer, prostaglandins, and peptide, On the basis of distribution channel, it is fragmented into supermarkets/hypermarkets, specialty stores, online sales channels, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, India, Japan, Australia & New Zealand, South Korea, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, Turkey, South Africa, and rest of LAMEA).
According to the market players, major obstacles attributed to the pandemic was disruption of supply chain. Furthermore, all distribution channels were nearly shut down in the first quarter of the pandemic. However, online channels such as E.l.f. Cosmetics Inc., Grande Cosmetics LLC, JB Cosmetics Group, L'Oréal S.A., LVMH Group, Pacifica Beauty, RapidLash, RevitaLash, Shiseido Company, Limited, and Skin Research Laboratories.
Key benefits for stakeholders
This report presents a quantitative analysis of the current trends, estimations, and dynamics of the global eyelash serum market from 2020 to 2031 to identify the prevailing market opportunities.
Key countries in all major regions are mapped on the basis of their market share.
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
In-depth analysis of the market segmentation assists in determining the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global industry. Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of regional as well as global market, key players, market segments, and growth strategies.
Key Market Segments
By Ingredients
Organic
Conventional
By Type
Lash Primer
Prostaglandins
Peptides
By Distribution Channel
Hypermarkets and Supermarkets
Specialty Stores
Online Sales Channel
Others
By Region
North America
U.S.
Canada
Mexico
Europe
U.K.
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia New Zealand
South Korea
Asean
Rest of Asia-Pacific
LAMEA
Brazil
South Africa
Turkey
Saudi Arabia
Rest of LAMEA
Key Market Players
E.l.f. Cosmetics Inc.
Grande Cosmetics LLC
JB Cosmetics Group
L'Oréal S.A.
LVMH Group
Pacifica Beauty
RapidLash
RevitaLash
Shiseido Company, Limited
Skin Research Laboratories
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