Eye Shadow Market By Form (Liquid, Powder, Others), By Price Range (Premium, Mass), By Sales Channel (Online, Offline): Global Opportunity Analysis and Industry Forecast, 2021-2031
The global eye shadow market was valued at $2.8 billion in 2021, and is projected to reach $5.1 billion by 2031, growing at a CAGR of 6.3% from 2022 to 2031. Eye shadow is a cosmetic typically used on the lids to draw focus to the wearer's eyes and make them stand out or appear more appealing. Eye shadow can also be applied to the brow bones, cheeks, or under the eyes. The eye shadow market is analyzed based on form, price range, sales channel, and region. By form, the market is divided into liquid, powder, and others. By price range, the market is divided into premium and mass. By sales channel, it is classified into online and offline. Further, the offline segment is bifurcated into supermarkets & hypermarkets, mass merchandisers, departmental stores, mono-brand stores, and specialty stores. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Russia, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia & New Zealand, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia, and Rest of LAMEA).
The eye shadow market has been greatly impacted by the COVID-19 pandemic. People's preferences for natural and environmentally friendly cosmetics have changed as a result of growing health awareness. This has raised consumer demand for high-quality products that are vegan, natural, organic, clean, and waterproof. The global eye shadow market is expanding as more people use eye makeup products to improve their appearance, the cosmetics industry is seeing positive expansion, and there is a rising consumer desire for natural cosmetics.
One of the most important methods used by several companies and industries to spread knowledge about their product offerings among targeted consumers is social media marketing. As a result, the global eye shadow market sees a crucial potential through its social media marketing approach to establish momentum and expand its customer base among its target demographics. Countries have the chance to expand their workforces and experience more economic growth as working women's participation rises. Additionally, since there are more working women, the market for eye shadow expands.
Demand and supply are dynamic in the beauty and cosmetics industry. As their knowledge and awareness about skincare increase, consumers are switching to premium brands for better results. As a result, it anticipates Premium to rank among the market's most important sectors for eye shadow. The eye shadow market is anticipated to expand rapidly during the forecast period.
The key players operating in the eye shadow market have adopted product launch, business expansion, and merger & acquisition as their key strategies to expand their market share, increase profitability, and remain competitive in the market. The major players operating in the global eye shadow market are Amway Corporation, Arbonne International, Aveda, Avon, Chanel, Clarins Group, Coty Inc., Estee Lauder Companies Inc., Kao Corporation, Korres SA, L’Oreal SA, LVMH, Oriflame Cosmetics, Revlon, and Shiseido.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the eye shadow market analysis from 2021 to 2031 to identify the prevailing eye shadow market opportunities.
Market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
An in-depth analysis of the eye shadow market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global eye shadow market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Sales Channel
Online
Offline
Sub-Type
Supermarkets and hypermarkets
Mass merchandiser
Departmental stores
Mono-brand stores
Specialty stores
By Form
Liquid
Powder
Others
By Price Range
Premium
Mass
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Russia
Italy
Spain
Rest Of Europe
Asia-Pacific
China
Japan
India
Australia And New Zealand
South Korea
Asean
Rest Of Asia-Pacific
LAMEA
Brazil
South Africa
Turkey
Saudi Arabia
Rest Of LAMEA
Key Market Players
AMWAY CORPORATION
Arbonne International LLC
Aveda
Avon Products, Inc.
Chanel
clarins group
Coty Inc
Estee Lauder Companies Inc.
Kao Corp.
Korres SA
L'Oreal
LOUIS VUITTON (LVMH)
Oriflame Cosmetics
Revlon Inc.
Shiseido Co Ltd
Please Note: It will take 7-10 business days to complete the report upon order confirmation.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook